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About Our Team

We’re committed to shining the Spotlight on your law firm. And we pride ourselves on responsive, proactive client service. Learn more about our team below!

Anna Casey / Brand Strategist

Anna specializes in creating a powerful online brand identity for our clients. This includes the design and programming of their website, email newsletter, video, social media, and more. She’s passionate about creating an unforgettable brand for every lawyer that we have the privilege of working with.

Anna graduated from Abilene Christian University with her B.S. in Advertising / PR, minoring in business. She is passionate about people and marketing and considers herself a life-long learner. She now lives in Charlotte with her husband and enjoys exploring the area. She enjoys running, working with high school girls, cooking, traveling. Her favorite place in the world is Stellenbosch, South Africa, where she spent two summers in college doing service work and an internship.


marcMarc Cerniglia / Partner

Marc is a founding partner at Spotlight Branding. He is passionate about helping professionals understand the truths and myths about internet marketing, and educating them on how to get the most out of their marketing efforts. He is a proud graduate of UCF and earned his Master’s Degree in Business & Marketing.


Sylene Cortez / Editor

As Editor at Spotlight Branding, Sylene makes sure that all written content for our clients meets our high standards. From website content to social media, from blog entries to video FAQ topics – Sylene is the creative force driving our client content strategy.

Sylene graduated from the University of Central Arkansas, and then attended law school in North Carolina, where she interned with various law firms and networked with lawyers. She is passionate about playing acoustic guitar, trying her hand at new skills, and is a master puzzle solver.


Daniel Decker / Partner

Daniel Decker is a Partner and co-founder at Spotlight Branding. In addition to helping lawyers stand out from the crowd, he spends his time writing, dreaming up new marketing strategies, and coming up with catchy subject lines. In his spare time, Daniel enjoys playing sports, guitar, local and national politics, and following Minnesota sports. Daniel spent much of his childhood living in Liberia and Cote d’Ivoire, West Africa.

He graduated from Barry University in Miami, Florida, and currently lives in Charlotte, NC, with his wife and two kids.


Emily Deering / Brand Coordinator

Emily is a Brand Coordinator at Spotlight Branding. She executes strategic campaigns on behalf of our clients – from website projects, to video, to social media, to email newsletters, and more.

Emily graduated from the University of Maine with a double major in marketing and psychology. She misses Maine, but not the snow, and happily calls North Carolina her new home. She enjoys hiking, visiting animal shelters, hanging out with family and friends, and exploring new areas.


Jana Eatman / Marketing Coordinator

Jana focuses on marketing campaigns, handling social media, creating content, and working on various Spotlight Branding publications.

Jana graduated from UNC Charlotte, where she pole vaulted and threw javelin for the Charlotte Track and Field team. When she’s not at work, she coaches a local club volleyball team and plays in occasional tournaments herself. Jana also enjoys mountain biking, visitng local breweries, and hanging out with her cat, Tater Tot.


John Hinson / Brand Manager

John is the #1 point of contact for clients once their monthly services have begun. He keeps all services on track – including managing social media, maintaining websites (including publishing blogs and videos), creating newsletters, and more! John prides himself on ultra-fast response times and getting everything done for clients as quickly and as accurately as possible.

A graduate of East Carolina University, John spends his free time writing (he’s published two books!), playing drums, and playing softball in a few local rec leagues.


melissaMelissa Howard / Video Manager

Melissa coordinates the video projects we provide for our clients. She has a degree in Electronic Media Communication and incorporates those skills to serve the needs of our clients. Melissa loves living in Charlotte where she enjoys cycling, paddle-boarding, running, and spending time with her husband, Kevin, and their dog, Kona.


cody-copyCody Lannom / Solutions Manager

As a Solutions Manager, it’s Cody’s responsibility to present Spotlight Branding’s nationwide services and strategy to potential new clients and show them the benefits of a well rounded internet foundation. In his spare time, Cody studies a wide range of disciplines including personal development, technology, entrepreneurship, leadership, self-mastery, masculinity, finance, and fitness.


Talia Robinson-Barber / Brand Coordinator

Talia is a Brand Coordinator at Spotlight Branding – which means she is responsible for executing social media campaigns, e-newsletters, video projects, and more for our clients. With an eye for detail and design, she prides herself on helping lawyers build a brand which is truly unforgettable.

Talia graduated from Coastal Carolina University with her B.A. in Communication, minoring in Journalism. She has a passion for outreach in her community as an Executive Board Member of the New Hope Community Foundation. She lives in Fort Mill, SC with her husband and son. She enjoys cooking, playing guitar, DIY projects, crafting, spending time outside with her family and two stepchildren in the summer.


BenBen Sarver / Director of Client Services

A former content writer and editor at Spotlight, Ben now leads and manages our operations team. He is in charge of all elements of the client experience and provides day-to-day oversight on all of Spotlight’s products and services.

Ben graduated from Davidson College and even played a season of professional football in Germany before moving to Hawai’i where he worked as a travel writer for a couple of years. He now resides in Charlotte with his wife and young daughter. Ben is a major sports fan and also enjoys traveling, history, fishing, golfing, and spending time at the beach.

View Our Work with Client Examples

View Our Work with Client Examples

Click below to see some of the work we have done for other lawyers.