We want to thank John for the multiple years of providing awesome content via the Law Firm Marketing Minute! His shoes are going to be tough to fill, but we hope you enjoy this new format. Here's what you can expect with the new format: Eddie & SMike will be the new hosts Mon-Thur will be shorter episodes while Friday will be the entire episode There will be a video component for each Read More
You Don’t Need Bigger Traps; You Need A Bigger Market: Part I
In 1966, a mail-order copywriter published a book called Breakthrough Advertising. It is the foundation for everything I have come to believe and embody as a marketing professional. However, you won’t find this book on Amazon; it’s unavailable for download on Audible. Used copies of it can cost around $400. People who have read (and reread) this book understand that it is not just a copywriting manual, but it is Read More
Best of LFMM: The Secret About SEO for Law Firms
Ever wondered how a small law firm can punch above its weight in SEO rankings and hold its own against the big-budget legal sharks? I'm John Hinson, and in this latest installment, we're peeling back the curtain to reveal the cost-effective strategies and overlooked platforms that can catapult your firm's online visibility. By tapping into the power of legal directories such as Justia, Super Lawyers, and Avvo, you'll Read More
Best of LFMM: Law Firm Blogs That Kick Butt!
Could your law firm's blog be the dark horse of your SEO strategy? Join me, John Hinson, as I unravel the complex tapestry of blogging for legal eagles, and debunk the myth that all blogs should be feathered the same. This week's episode of Law Firm Marketing Minute takes a turn down the less traveled path of blogging, steering clear from the congested highway of generic SEO tactics. We tackle the rampant issue of Read More
Farming, The Grateful Dead, & Law Firm Marketing
Our CEO, Marc Cerniglia, once talked with Gary Vee about the difference between hunting and farming. Hunting is to lead generation as farming is to lead nurturing. Many successful attorneys who have led solo firms for decades do not understand the difference between the two—and if they did, they would sleep a lot better at night. The topic surfaces during talks about social media posts. When they talk about what a Read More
Best of LFMM: Results Take Time
We live in a world full of instant gratification. Marketing doesn't work that way! Rather, you need to build momentum in order to get quicker results. We explain what we mean on today's episode. Join us for this Best of Law Firm Marketing Minute episode. New episodes will resume soon! Read More
Best of LFMM: The Legal Mind as a Business Innovator
Discover how to transform from a skilled lawyer to a savvy law firm owner with Spotlight Branding's Founder and Owner, Marc Cerniglia. Could it be that the key to a thriving legal practice lies not solely in the courtroom, but also in the boardroom? Join us as we navigate the often-overlooked territory of law firm management, where your prowess as an attorney is only the beginning. This episode pulls back the Read More
Push vs. Pull Marketing (Embrace the Latter)
This is a conversation about content and why firms and businesses build their marketing strategies around it. One of the greatest misconceptions about content marketing is that it is a tool for people who can’t afford to advertise. To show you how false this premise is, look back to 2017 when the Chief Marketing Officer of GE decided to stop advertising on television. The only exceptions they made were the Academy Read More
Best of LFMM: Balancing the Scales of Mental Health and Career in Law
Battling weathering storms in Charlotte, I've come to understand the unpredictability life throws at us. As we reach episode 400, I'm back to share the journey, offering not just marketing strategies but also a candid look into the often-overlooked world of mental health within the legal industry. Join me, John Hinson, in a discussion that moves beyond standard cheerleading for positivity, as we explore finding Read More
Spotlight Branding Does SEO (But We’re Not An SEO Company) – Part 2
In our previous blog, we spoke about the core beliefs that shape our approach to marketing for law firms. While we respect SEO’s role in a larger marketing plan, it shouldn’t be your priority. Content is still king for professionals like attorneys who rely on the strength and value of their content to connect with their audience. Part 2 focuses on how our content still has secondary SEO benefits, specifically Read More
