Why Have a Marketing Plan?

Effective marketing isn’t easy—and there are always plenty of ways you can waste your time and resources. This is particularly true for small business owners, since most of us can’t afford to spend countless hours each day refining our marketing tactics while we’re also responsible for growing our company in other ways. That being said, there is one specific marketing mistake that stands out from the crowd: The Read More

How to Create Raving Fans Out of Satisfied Customers

When it comes to customer service, what is your goal? For many business owners, the answer is just “satisfied customers.” They strive to provide a quality product or service and create a pleasant enough experience to ensure that the customer walks away satisfied… and that he or she becomes a repeat customer. But in reality, you should consider whether or not just aiming to simply satisfy a customer is setting Read More

In the Midst of Dirt Cheap Legal Providers, Don’t Panic.

This is an abbreviated version of our Commodity Report. If you'd like the full report, reach out to us at solutions@spotlightbranding.com.  The legal profession is changing rapidly. High levels of competition combined with rapid changes in technology have created unprecedented market conditions. Not only are there more practicing attorneys in the United States than ever before, but the emergence of “DIY” legal Read More

5 Helpful Tips Guaranteed to Reduce Client Attrition

This is a continuation of an article titled “Client Attrition: The Deceleration in the Growth of Your Firm” that can be found in our client exclusive publication - Spotlight Quarterly.  Most business owners understand that acquiring a new client is anywhere from 5 to 25 times more expensive than retaining an existing one or receiving a referral. In other words, it’s massively less expensive to retain clients, Read More

4 Game-changing Strategies To Build Authority In Your Market

As with any business, your marketing and business development strategy plays a key role in your success. What can you do as we near the end of 2018 to build authority and make 2019 a year of growth? How can you attract the clients and the work that you legitimately enjoy - and free yourself from the economic pressure to take any matter that shows up at your door? Here are four ideas to get your wheels turning. Read More

Legal Marketing: Create an Exceptional Client Experience

What type of experience do you create for your clients? As the owner of a law firm (or a business of any kind), it’s easy to become so consumed with our own point of view that we never really stop to think about what our clients experience before, during, and after an engagement. But the client experience you create plays a critical role in the growth of your business. Do you create “raving fans” that are Read More

3 Essential Tips For Choosing The Right Marketing Company

I’ve worked with lawyers for years, and one thing I’ve learned along the way is that many times choosing the right marketing company is a headache. There’s certainly no shortage of options, and it’s often hard to know what to believe! Over the years, I’ve heard some amazing marketing horror stories. Money wasted and promises unfulfilled are a common narrative in the legal marketing world. That said, the right Read More

How Internal Core Values Create External Brand

Since its inception, Spotlight Branding has transformed from two guys in a spare bedroom in a Miami apartment to a team with hundreds of nationwide client-partnerships serving over 20 practice areas. We’ve built the company up to a 7-figure business with an amazing office culture that truly makes it fun to be at work. During this time, we’ve learned a thing or two about the importance of core values and how Read More

5 Reasons Why Referred Clients Are the Best Clients for Your Law Practice

This article was originally written by Daniel Decker for our client exclusive Spotlight Quarterly publication. Daniel is the co-founder of Spotlight Branding. Smart marketing starts by focusing on your existing assets and resources. What do you already have in place that you can do a better job of leveraging? For most lawyers, the first item on that list is their network – their relationships. Your network of Read More

How Solo Law Firms Compete With A $2 Billion Legal Tech Giant

On-demand, web-based legal services like LegalZoom are taking over the legal industry. They pull together dedicated teams of legal departments to draft simple contracts, conduct research, evaluate complex business litigation, and offer “all-in-one” legal plans for the average consumer. They are driving down costs by automating and standardizing legal services. Let’s not forget, they’re backed by hedge funds, Read More

View Our Work with Client Examples

View Our Work with Client Examples

Click below to see some of the work we have done for other lawyers.


Testimonials

Testimonials

See what other attorneys say about their experience with Spotlight Branding:

“I have had a great experience with Spotlight Branding. I work with John and his team and they always follow u…
Thomas InkelaarInkelaar LawOmaha, NE
“My law firm has been using Spotlight and John Hinson for about 6 months. We are very happy with their level a…
William O'LearyLegacy Planning Law GroupJacksonville, FL
“Spotlight Branding designed our web site and now provides our ongoing  web marketing. The Spotlight Brandi…
Ray GarciaLaw Offices of Ray Garcia, P.A.Miami, FL
“I would call myself a website connoisseur. I review lists like, ‘Top Ten Lawyer Websites of the Year.’ I had …
Jane MuirJ. Muir & AssociatesMiami, FL
“There is so much that Spotlight Branding has done for me over the last year to make my business that much bet…
Melissa PearceLaw Office of Melissa M. PearceMilford, MI
“I could not be more pleased in working with Spotlight Branding! They really caught my vision for my website, …
Christina HollwarthHollwarth Law Firm, PLLCLongview, TX
“I have been extremely pleased with Spotlight Branding. My website is beautiful and I LOVE it! Big applause fo…
Kayleene WriterLaw Offices of Kayleene H. Writer, PLCIrvine, CA

“The number of attorney referrals we receive on a daily basis has doubled since we retained Spotlight Brandi…

Eric ToscanoTenant Law GroupSan Francisco, CA
“Since hiring Spotlight Branding, I have seen significant measurable results. My referrals have steadily incre…
Chris ClarkThe Law Office of Chris Clark, PLLCCharlotte, NC
“Top notch company to keep you in front of your clients. Spotlight Branding has been with us from day one and…
John TottenJohn M. Totten, P.C. Attorney at LawAthens, AL
“My firm has been using Spotlight Branding for over 2 years and our firm’s gross income has more than doubled …
Vanessa VasquezVasquez de Lara Law GroupMiami, FL
“I have worked with a number of other online marketing firms over the last few years and Spotlight Branding ha…
Lewis LanderholmLanderholm LawPortland, OR
“When I started with Spotlight Branding, I was a year into having my own practice.  After utilizing Spotlight’…
Brett TremblyThe Trembly Law FirmMiami, FL
“Our law firm has been using Spotlight Branding for all of our internet marketing for nearly two years. The te…
Brielle MarkWeisberg Kainen Mark, Attorneys at LawMiami, FL
“Spotlight Branding has been terrific. They know their stuff and do great work. We have been with Spotlight fo…
Gregory McCollumGreg McCollum Complete Legal Defense TeamMyrtle Beach, SC
“From start to finish, Spotlight Branding has exceeded my expectations.  Their team of professionals jumped r…
Lori HulbertHulbert & Associates, LLCSterling, CO
“Best company ever! John is awesome and he does a fabulous job. I am very grateful to have him and his team wo…
Jeffrey HensleyHensley Legal Services, PLLCTulsa, OK
“Spotlight Branding is very responsive, proactive and easy to work with. Great results. I highly recommend th…
Anis SalehSaleh & AssociatesMiami, FL
“Excellent service and always on time! I can directly attribute a substantial percentage of our business growt…
Ethan DunnMaxwell Dunn PLCSouthfield, MI
“I have recently worked with Spotlight Branding on creating a revised website for my firm. They were very easy…
George HoughProActive Legal Care Law OfficePalm City, FL
“Can’t say enough about Spotlight Branding and the work they do for me, particularly my account representative…
Neil TyraThe Tyra Law FirmRockville, MD
“My exposure has increased exponentially since engaging the services of Spotlight Branding. The traffic I rece…
Christina McKinnonLaw Office of Christina A. McKinnonMiami, FL
“As the owner of a growing law firm, it is impossible to spend the amount of time necessary to keep up my firm…
Amy HoffmanAPH Law, PLLCPuyallup, WA
“I hired Spotlight Branding to recreate my website, which I had built myself. Spotlight Branding actively soug…
Bob Boeshaar Law Offices of Robert V. BoeshaarSeattle, WA
“Excellent Service!! Spotlight Branding has been vital in helping us grow. They always respond quickly to ques…
Jose BenitezThe Trembly Law FirmMiami, FL
“Spotlight Branding helped me create a blog that was awarded the 4th best in the country for my practice area.
Barry WaxLaw Offices of Barry M. WaxMiami, FL
“Spotlight Branding took my idea and made it into a wonderful brand. The development process was quick and eas…
Jaime TophamTopham Family LawGrantsville, UT