Law Firm Marketing: Don’t Be Afraid to Narrow Your Focus

Here's a business paradox for you: The less you do, the more money you'll make. I'm talking specifically about practice areas and services provided. Most attorneys don't limit their practice much - I'm sure you know plenty of lawyers who practice family law, estate planning, business law, with some criminal defense on the side. Maybe you're one of them. It's easy to understand why. We're all trying to grow our Read More

How to Close the Referral Gap

This post was originally published as a guest-blog for Evolve Law.  According to a marketing survey conducted by Texas Tech, 83% of satisfied customers are willing to refer products and services. But only 29% actually do. In other words, the average business is only receiving one-third of the referrals they could be getting from their customers and clients. Apply this statistic to your law firm and you’ve got Read More

How to Use Social Media for Your Law Firm, Part 2

Last week we covered several critical goals for an effective law firm social media presence. I recommend that you read the entire post if you haven't already, but here's a recap of the "big four" goals you should accomplish on social media: 1 - Build top-of-mind awareness with clients and referral sources. 2 - Enhance your credibility and reflect your status as a highly-educated and skilled professional. 3 - Read More

How to Use Social Media for Your Law Firm

It's 2017 - and at this point, most lawyers have accepted that they need to have some type of presence on social media. Maybe it's a LinkedIn profile, maybe it's a Facebook business page, maybe it's a Twitter account, or maybe you're not sure where to begin. The problem is that "social media presence" is an impossibly nebulous term and just deciding that it's "time to get on social media" is so vague that it Read More

Why Your Law Firm Website Should Repel (Some) People

Question - should your law firm website repel visitors, actively discouraging them from contacting your law firm? The answer is (sometimes) YES, which may come as a surprise to some. Of course, your website should make you extremely attractive to your target market - by positioning you as an expert in your area of practice, by providing valuable resources, by making it easy to contact you, among other Read More

Four Reasons to Include Video on Your Law Firm Website

Video is an important component of an effective law firm website. If you're not featuring video on your website, here are four reasons to consider doing so today: 1 - Create instant rapport. Video is the most personal and intimate form of mass-communication available. It allows the viewer to connect with you and it establishes instant rapport. Video gives visitors to your website the opportunity to see your body Read More

Lawyer Marketing: How to Improve Your Avvo Rating

Love it or hate it - we know attorneys in both camps - Avvo is here to stay. With well over 10 million consumers using the site each month, and over a quarter-million lawyers participating, Avvo has become the leading online marketplace connecting lawyers with consumers that need their help. It's also a dominant presence on search engines - if you google your name, followed by "attorney", you'll most likely find your Read More

Law Firm Marketing: 4 Ways to Build Your Email List

We've talked in depth about why an email newsletter is so important for your law firm. It's one of the best tools available to build top-of-mind awareness and generate more referrals. Every small law firm should have an e-newsletter and they should be sending it out on a regular basis. BUT... an email newsletter is only as effective as your mailing list. We have clients who have 5,000+ recipients on their list, Read More

Live Blog: The Best Thing I Did for My Law Firm in 2016

Marc Cerniglia here, Co-Founder of Spotlight Branding. I am live in Greensboro, GA at the How to Manage a Small Law Firm Live Quarterly Meeting. They are bringing you a special event tonight where their members (lawyers) are sharing the best thing they did for their firm in 2016. Check back below for live updates on the great advice and ideas that will be shared through the night. Normally, this event is exclusively Read More

Law Firm Marketing: How to Attract the Work & the Clients You REALLY Want in 2017

Be honest with yourself: How much time do you spend each week doing work that you don’t enjoy, for clients that you don’t enjoy working with? If you’re like many lawyers, that represents a pretty significant amount of your time. And as a result, you’re not enjoying your practice as much as you should be, and your firm is not running as smoothly as it should be. You (and your staff) are more motivated, more Read More

View Our Work with Client Examples

View Our Work with Client Examples

Click below to see some of the work we have done for other lawyers.



See what other attorneys say about their experience with Spotlight Branding:

Spotlight Branding took my idea and made it into a wonderful brand. The development process was quick and easy…
Jaime TophamTopham Family LawGrantsville, UT

Can’t say enough about Spotlight Branding and the work they do for me, particularly my account representative …

Neil TyraThe Tyra Law FirmRockville, MD
I could not be more pleased in working with Spotlight Branding! They really caught my vision for my website, m…
Christina HollwarthHollwarth Law Firm, PLLCLongview, TX
As the owner of a growing law firm, it is impossible to spend the amount of time necessary to keep up my firm…
Amy HoffmanAPH Law, PLLCPuyallup, WA
“I have worked with a number of other online marketing firms over the last few years and Spotlight Branding ha…
Lewis LanderholmLanderholm LawPortland, OR
I hired Spotlight Branding to recreate my website, which I had built myself. Spotlight Branding actively sough…
Bob Boeshaar Law Offices of Robert V. BoeshaarSeattle, WA
“I would call myself a website connoisseur. I review lists like, ‘Top Ten Lawyer Websites of the Year.’ I had …
Jane MuirGersten & Muir, PAMiami, FL
“‘We picked you because of your website.’ That is a direct quote from a new client that hired my Firm last yea…
Brett TremblyThe Trembly Law FirmMiami, FL
“Spotlight Branding is incredibly professional and responsive to the needs of their clients. I needed to get a…
Amber JamesNew Beginnings Family LawHuntsville, AL
“Spotlight Branding designed our web site and now provides our ongoing  web marketing. The Spotlight Brandi…
Ray GarciaLaw Offices of Ray Garcia, P.A.Miami, FL
I have recently worked with Spotlight Branding on creating a revised website for my firm. They were very easy …
George HoughProActive Legal Care Law OfficePalm City, FL
I have been extremely pleased with the service I have received from Spotlight Branding. My account rep is alwa…
Heather QuickThe Quick Law GroupJacksonville, FL
From start to finish, Spotlight Branding has exceeded my expectations.  Their team of professionals jumped ri…
Lori HulbertHulbert & Associates, LLCSterling, CO

There is so much that Spotlight Branding has done for me over the last year to make my business that much bett…

Melissa PearceLaw Office of Melissa M. PearceMilford, MI
I have been extremely pleased with Spotlight Branding. My website is beautiful and I LOVE it! Big applause for…
Kayleene WriterLaw Offices of Kayleene H. Writer, PLCIrvine, CA
“Spotlight Branding helped me create a blog that was awarded the 4th best in the country for my practice area.
Barry WaxLaw Offices of Barry M. WaxMiami, FL
“Spotlight Branding is very responsive, proactive and easy to work with. Great results. I highly recommend th…
Anis SalehSaleh & AssociatesMiami, FL