How to Use the Internet to Drive Referrals

Referrals are the number one source of business for most solo & small law practices. But according to a Texas Tech survey, the average law firm is only receiving about 1/3 of the referrals they could be receiving from past clients. That means there's a huge opportunity to grow your business simply by doing a better job of cultivating your referral network. The really good news is that you can leverage the Read More

Which Social Media Channels Should You Use…And Why?

With all the social media channels out there, it can be challenging to decide where to invest your time and money, in order to best reach your audience. In this post, I'm going to go over the social media sites that we suggest lawyers focus on - and why. Facebook - There are over 1.28 BILLION active Facebook users, meaning they don't just have an account, they use the site at least once per day. Monthly visitors Read More

Build Trust with a Video FAQ Library

Building trust is a critical marketing goal for every lawyer. And video is one of the best tools for making this happen. Other than a face-to-face conversation, video is the best way to build rapport and establish trust with prospective clients. Video allows prospective clients to hear your voice, read your body language, etc. When posted on your website, video becomes a powerful marketing tool working for you Read More

Law Firm Marketing: How to Write an Effective Blog Post

Last week on Legal Marketing Live, Ben and I discussed the "anatomy" of an effective blog post. Today, I'm going to dive into the subject a bit further. Choosing your topic. The first step is deciding what to write about. I highly recommend that you focus your blog posts on practical questions and challenges that clients and potential clients are facing. If you get certain questions regularly during consultations, Read More

Lawyer Marketing: Five Steps for Social Media Marketing Success

Social networking sites like Facebook, Twitter, and LinkedIn represent a great opportunity for lawyers to reach their target market, build their brand, generate referrals, and grow their practice. Here are five ways to leverage social media effectively: 1 - Define your objectives. What are you hoping to accomplish through social media? Increase your visibility, increase referrals, generate leads, impress your Read More

Law Firm Marketing: Establish Trust

One of the primary goals when it comes to your law firm marketing should be: Establish Trust. Until you've established trust, nothing happens. Prospective clients don't hire you. Your network doesn't send referrals. As an attorney, you handle complex matters and the stakes are high. Hiring a lawyer isn't like choosing a restaurant for dinner. Clients aren't going to "try you out" unless they're confident that Read More

It’s Time to Embrace the “Experience Economy”

In a recent podcast episode, I talked about the "Experience Economy" and how law firms can differentiate themselves from the competition by providing a superior client experience, in addition to providing good legal work. I got a number of good questions and so I want to dive deeper into the subject here. Let's start with the basics.  The Harvard Business Review coined the term "Experience Economy" back in August Read More

What Not to Do With Your Law Firm Website

Last week on Legal Marketing Live, Marc and I shared our top "pet peeves" when it comes to law firm websites. We've had the privilege of working with hundreds of lawyers across the United States and we've reviewed thousands of lawyer websites since we launched Spotlight Branding back in 2011. As a result, we've got a strong grasp on what works, what doesn't, and where many lawyers are being led astray. Below are Read More

What to Include in Your Law Firm E-Newsletter

An email newsletter is one of the most valuable marketing tools for your law firm. Every lawyer and every law firm should have an email newsletter that goes out monthly, if not even more frequently. We broke down several reasons why this is the case in a previous blog entry. Today, I'm going to focus on what your newsletter should look like. But first, I want to emphasize a key principle that should guide your Read More

Become a Brand, Not A Commodity: How to Stand Out in an Increasingly Competitive Legal Marketplace

This article is a modified excerpt from our 2017 Special Report: Become a Brand, Not a Commodity: How to Stand Out in an Increasingly Competitive Legal Marketplace.  For centuries, attorneys have enjoyed a prominent role in society. Recognized for their intelligence, discernment, and education, attorneys commanded respect - and were able to enjoy a high standard of living in recognition of their contribution to a Read More

View Our Work with Client Examples

View Our Work with Client Examples

Click below to see some of the work we have done for other lawyers.


Testimonials

Testimonials

See what other attorneys say about their experience with Spotlight Branding:

“As the owner of a growing law firm, it is impossible to spend the amount of time necessary to keep up my firm…
Amy HoffmanAPH Law, PLLCPuyallup, WA
“Spotlight Branding is very responsive, proactive and easy to work with. Great results. I highly recommend th…
Anis SalehSaleh & AssociatesMiami, FL
“My law firm has been using Spotlight and John Hinson for about 6 months. We are very happy with their level a…
William O'LearyLegacy Planning Law GroupJacksonville, FL
“Excellent service and always on time! I can directly attribute a substantial percentage of our business growt…
Ethan DunnMaxwell Dunn PLCSouthfield, MI
“There is so much that Spotlight Branding has done for me over the last year to make my business that much bet…
Melissa PearceLaw Office of Melissa M. PearceMilford, MI
“I have been extremely pleased with Spotlight Branding. My website is beautiful and I LOVE it! Big applause fo…
Kayleene WriterLaw Offices of Kayleene H. Writer, PLCIrvine, CA
“I have had a great experience with Spotlight Branding. I work with John and his team and they always follow u…
Thomas InkelaarInkelaar LawOmaha, NE
“I have worked with a number of other online marketing firms over the last few years and Spotlight Branding ha…
Lewis LanderholmLanderholm LawPortland, OR
“Spotlight Branding designed our web site and now provides our ongoing  web marketing. The Spotlight Brandi…
Ray GarciaLaw Offices of Ray Garcia, P.A.Miami, FL
“Best company ever! John is awesome and he does a fabulous job. I am very grateful to have him and his team wo…
Jeffrey HensleyHensley Legal Services, PLLCTulsa, OK
“Our law firm has been using Spotlight Branding for all of our internet marketing for nearly two years. The te…
Brielle MarkWeisberg Kainen Mark, Attorneys at LawMiami, FL
“Spotlight Branding helped me create a blog that was awarded the 4th best in the country for my practice area.
Barry WaxLaw Offices of Barry M. WaxMiami, FL
“I would call myself a website connoisseur. I review lists like, ‘Top Ten Lawyer Websites of the Year.’ I had …
Jane MuirGersten & Muir, PAMiami, FL
“I could not be more pleased in working with Spotlight Branding! They really caught my vision for my website, …
Christina HollwarthHollwarth Law Firm, PLLCLongview, TX
“Excellent Service!! Spotlight Branding has been vital in helping us grow. They always respond quickly to ques…
Jose BenitezThe Trembly Law FirmMiami, FL
“Top notch company to keep you in front of your clients. Spotlight Branding has been with us from day one and…
John TottenJohn M. Totten, P.C. Attorney at LawAthens, AL
“Can’t say enough about Spotlight Branding and the work they do for me, particularly my account representative…
Neil TyraThe Tyra Law FirmRockville, MD
“From start to finish, Spotlight Branding has exceeded my expectations.  Their team of professionals jumped r…
Lori HulbertHulbert & Associates, LLCSterling, CO
“Spotlight Branding has been terrific. They know their stuff and do great work. We have been with Spotlight fo…
Gregory McCollumGreg McCollum Complete Legal Defense TeamMyrtle Beach, SC
“I have recently worked with Spotlight Branding on creating a revised website for my firm. They were very easy…
George HoughProActive Legal Care Law OfficePalm City, FL
“I hired Spotlight Branding to recreate my website, which I had built myself. Spotlight Branding actively soug…
Bob Boeshaar Law Offices of Robert V. BoeshaarSeattle, WA
“Spotlight Branding took my idea and made it into a wonderful brand. The development process was quick and eas…
Jaime TophamTopham Family LawGrantsville, UT
“When I started with Spotlight Branding, I was a year into having my own practice.  After utilizing Spotlight’…
Brett TremblyThe Trembly Law FirmMiami, FL
“My firm has been using Spotlight Branding for over 2 years and our firm’s gross income has more than doubled …
Vanessa VasquezVasquez de Lara Law GroupMiami, FL
“Since hiring Spotlight Branding, I have seen significant measurable results. My referrals have steadily incre…
Chris ClarkThe Law Office of Chris Clark, PLLCCharlotte, NC