It’s Time to Embrace the “Experience Economy”

In a recent podcast episode, I talked about the "Experience Economy" and how law firms can differentiate themselves from the competition by providing a superior client experience, in addition to providing good legal work. I got a number of good questions and so I want to dive deeper into the subject here. Let's start with the basics.  The Harvard Business Review coined the term "Experience Economy" back in August Read More

What Not to Do With Your Law Firm Website

Last week on Legal Marketing Live, Marc and I shared our top "pet peeves" when it comes to law firm websites. We've had the privilege of working with hundreds of lawyers across the United States and we've reviewed thousands of lawyer websites since we launched Spotlight Branding back in 2011. As a result, we've got a strong grasp on what works, what doesn't, and where many lawyers are being led astray. Below are Read More

What to Include in Your Law Firm E-Newsletter

An email newsletter is one of the most valuable marketing tools for your law firm. Every lawyer and every law firm should have an email newsletter that goes out monthly, if not even more frequently. We broke down several reasons why this is the case in a previous blog entry. Today, I'm going to focus on what your newsletter should look like. But first, I want to emphasize a key principle that should guide your Read More

Become a Brand, Not A Commodity: How to Stand Out in an Increasingly Competitive Legal Marketplace

This article is a modified excerpt from our 2017 Special Report: Become a Brand, Not a Commodity: How to Stand Out in an Increasingly Competitive Legal Marketplace.  For centuries, attorneys have enjoyed a prominent role in society. Recognized for their intelligence, discernment, and education, attorneys commanded respect - and were able to enjoy a high standard of living in recognition of their contribution to a Read More

How to Make Money with Your Brand, Part Two

In the last couple of weeks we've talked about why your brand matters as a lawyer, and how you can begin to understand and take control of your brand. Specifically, last week we talked in depth about assessing your brand as it currently exists and then defining the brand you'd like to create moving forward. Today, we'll look at practical steps to make this happen. For illustration purposes, imagine that this is Read More

How to Make Money with Your Brand, Part One

Last week we talked about why your brand matters as a lawyer. "Branding" is such an overused and nebulous term so I attempted to demystify it and show you how it's relevant to your practice. If you didn't read that article, I recommend you do so before you finish this one because the concepts build on each other. It's important to understand that everyone has a brand. It's not optional. Last week I gave you a Read More

Lawyer Marketing: Why Your Brand Matters

Just what the heck is a "brand" and why does "branding" matter for lawyers? These are important questions and there's a lot of misinformation out there, so let's dive in: I like to define your brand as simply: How you are perceived by the outside world.  When people hear your name or see your logo... what thought, feelings, and ideas come to mind? That's your brand. Now, how to take control of your brand and Read More

Lawyernomics 2017: Day Two Recap

Good morning Las Vegas. My body is still on East Coast time so I'm up early this morning. We'll be bringing you highlights of Lawyernomics Day Two throughout the day, so stay tuned. Pretty much the only time of day this place is peaceful #vegas — Daniel Decker (@DanielJDecker) April 22, 2017 Tom Breitling was the keynote speaker this morning and his presentation centered on the Read More

Lawyernomics 2017: Day One Recap

We're coming to you from Lawyernomics 2017, held this year at the Bellagio Hotel in Las Vegas. We're proud to be sponsoring the conference for the second year in a row. Day One of the conference featured some great speakers - including Avvo CEO Mark Britton, who broke down several key changes to the legal environment. Britton noted that lawyer job growth has dramatically slowed, with legal work often going to Read More

Why We’re Not a One-Stop Shop

Every once in a while, we chat with a lawyer who wants to know why we're not a one-stop shop for all their legal marketing needs. The conversation often goes like this - "I really like what you guys do but I want to work with a single company that can handle everything." I get it - there's no doubt it would be convenient to only have one vendor relationship to manage. But if you really think about it, working with Read More

View Our Work with Client Examples

View Our Work with Client Examples

Click below to see some of the work we have done for other lawyers.



See what other attorneys say about their experience with Spotlight Branding:

“Spotlight Branding took my idea and made it into a wonderful brand. The development process was quick and eas…
Jaime TophamTopham Family LawGrantsville, UT
“Since hiring Spotlight Branding, I have seen significant measurable results. My referrals have steadily incre…
Chris ClarkThe Law Office of Chris Clark, PLLCCharlotte, NC
“Can’t say enough about Spotlight Branding and the work they do for me, particularly my account representative…
Neil TyraThe Tyra Law FirmRockville, MD
“Our law firm has been using Spotlight Branding for all of our internet marketing for nearly two years. The te…
Brielle MarkWeisberg Kainen Mark, Attorneys at LawMiami, FL
“There is so much that Spotlight Branding has done for me over the last year to make my business that much bet…
Melissa PearceLaw Office of Melissa M. PearceMilford, MI
“I have been extremely pleased with Spotlight Branding. My website is beautiful and I LOVE it! Big applause fo…
Kayleene WriterLaw Offices of Kayleene H. Writer, PLCIrvine, CA
“Spotlight Branding is very responsive, proactive and easy to work with. Great results. I highly recommend th…
Anis SalehSaleh & AssociatesMiami, FL
“I would call myself a website connoisseur. I review lists like, ‘Top Ten Lawyer Websites of the Year.’ I had …
Jane MuirGersten & Muir, PAMiami, FL
“My law firm has been using Spotlight and John Hinson for about 6 months. We are very happy with their level a…
William O'LearyLegacy Planning Law GroupJacksonville, FL
“Spotlight Branding helped me create a blog that was awarded the 4th best in the country for my practice area.
Barry WaxLaw Offices of Barry M. WaxMiami, FL
“Best company ever! John is awesome and he does a fabulous job. I am very grateful to have him and his team wo…
Jeffrey HensleyHensley Legal Services, PLLCTulsa, OK
“As the owner of a growing law firm, it is impossible to spend the amount of time necessary to keep up my firm…
Amy HoffmanAPH Law, PLLCPuyallup, WA
“I have recently worked with Spotlight Branding on creating a revised website for my firm. They were very easy…
George HoughProActive Legal Care Law OfficePalm City, FL
“Spotlight Branding has been terrific. They know their stuff and do great work. We have been with Spotlight fo…
Gregory McCollumGreg McCollum Complete Legal Defense TeamMyrtle Beach, SC
“Top notch company to keep you in front of your clients. Spotlight Branding has been with us from day one and…
John TottenJohn M. Totten, P.C. Attorney at LawAthens, AL
“When I started with Spotlight Branding, I was a year into having my own practice.  After utilizing Spotlight’…
Brett TremblyThe Trembly Law FirmMiami, FL
“From start to finish, Spotlight Branding has exceeded my expectations.  Their team of professionals jumped r…
Lori HulbertHulbert & Associates, LLCSterling, CO
“I hired Spotlight Branding to recreate my website, which I had built myself. Spotlight Branding actively soug…
Bob Boeshaar Law Offices of Robert V. BoeshaarSeattle, WA
“I have worked with a number of other online marketing firms over the last few years and Spotlight Branding ha…
Lewis LanderholmLanderholm LawPortland, OR
“Spotlight Branding designed our web site and now provides our ongoing  web marketing. The Spotlight Brandi…
Ray GarciaLaw Offices of Ray Garcia, P.A.Miami, FL
“I could not be more pleased in working with Spotlight Branding! They really caught my vision for my website, …
Christina HollwarthHollwarth Law Firm, PLLCLongview, TX