Internet Marketing 101: Seven Social Media Mistakes to Avoid

The field of social media marketing is relatively new and rapidly evolving. Many business owners are hesitant to dive in for those reasons—they aren’t familiar enough with the medium to feel comfortable, and they don’t want to make mistakes that could damage their credibility or their reputation.Today we’re going to identify several of the most common mistakes we see… so that you can avoid them. And one quick word of Read More

Become the Expert: How Social Media Can Boost Your Credibility

It pays to be perceived as an expert. Whether you’re a landscaper, an accountant, a lawyer, or somewhere in between, establishing your expertise will help you to become more profitable and to grow your business.Why?Because consumers prefer to do business with an expert. And they’re willing to pay a premium for it.(Think of it this way – if you just moved into a new city and you’re choosing a new family dentist, who Read More

Marketing 101: How Can You Differentiate Yourself from the Competition?

We’ve talked often about the importance of differentiating yourself from the competition in your market. Another way to think about it is “putting yourself in a category of one.” If you’re successful in differentiating yourself to the point that nobody else can come close to offering what you offer, you’re in a fantastic position. That’s easier said than done, obviously, but it’s a great long term marketing Read More

Grow Your Business Online: Does Your Website Have What it Takes?

Most of the time, today's consumers don't pick up the Yellow Pages when they are looking for a business. They go to Google. Or Facebook. Or LinkedIn. So how can you be sure that they'll choose you? There are many elements to a successful  internet marketing campaign, but it all starts with your website.Social media can be very effective – but if your audience can’t click through to your site to learn more, or to get Read More

Four Resolutions to Make 2013 Your Best Year Yet

The New Year is right around the corner. 2013 represents opportunity and possibility. It’s a blank canvas. The possibilities are endless.What do you want to create? It all starts with a plan. If you haven’t already, take the time to list several goals for 2013. These goals should be specific and measurable—i.e. “increase revenue by 20% as compared to 2012.” Then create a plan to meet these goals.Whatever your plans Read More

Are You a Thought Leader?

You’ve probably heard the term “thought leader” thrown around… but what does it mean? And why is it important? A thought leader is an individual who is recognized for expertise and innovation within a given discipline. A thought leader is someone who keeps the conversation moving, who identifies opportunities and solutions before they are apparent to everyone else. But why should you care? You should care Read More

What Are You Thankful For?

Thanksgiving is a few days away, and this week is a great opportunity to pause and reflect on the many things each of us have to be thankful for.Being thankful isn’t just a nice thing to do, and it’s not just a “personal” thing—it’s also good business. None of us would be where we are by ourselves. Relationships with customers, with employees, with vendors… these are all key to success. Take some time this week to Read More

Lessons from the Election: What Can Your Business Learn from the 2012 Presidential Campaign?

No matter what your politics may be, most of us are united in relief that election season is finally over! Debates, constant media hysteria, a seemingly interminable number of campaign ads… it’s all behind us now.But before we turn the page, let’s take a moment to evaluate the campaign and look at the possible implications that campaign strategy may have for your business. After all, when you think about it, a Read More

Social Media Marketing: What Can Facebook REALLY Accomplish?

Is it possible for an innovation to be both incredibly significant… and completely over-hyped?Yes— and Facebook proves it.Facebook marketing is absolutely a game changer for business.And yet many internet marketers make Facebook out to be a “magic pill” or a perfect, complete marketing solution for every single business, product, or campaign. If this is what you’re expecting from Facebook, you’re going to be Read More

Internet Marketing 101: Six Steps to an Effective Business Blog

Blogging may be a relatively new concept for most business owners, but as we’ve discussed elsewhere, it can be a very effective marketing tool—for two reasons in particular. First, an effective blog will position the business owner as an authority in his or her market. And second, Google and other search engines love blog content, which means that a regularly updated blog can help you move higher in search engine Read More

View Our Work with Client Examples

View Our Work with Client Examples

Click below to see some of the work we have done for other lawyers.


Testimonials

Testimonials

See what other attorneys say about their experience with Spotlight Branding:

“I have had a great experience with Spotlight Branding. I work with John and his team and they always follow u…
Thomas InkelaarInkelaar LawOmaha, NE
“I have recently worked with Spotlight Branding on creating a revised website for my firm. They were very easy…
George HoughProActive Legal Care Law OfficePalm City, FL
“I hired Spotlight Branding to recreate my website, which I had built myself. Spotlight Branding actively soug…
Bob Boeshaar Law Offices of Robert V. BoeshaarSeattle, WA
“Excellent Service!! Spotlight Branding has been vital in helping us grow. They always respond quickly to ques…
Jose BenitezThe Trembly Law FirmMiami, FL
“When I started with Spotlight Branding, I was a year into having my own practice.  After utilizing Spotlight’…
Brett TremblyThe Trembly Law FirmMiami, FL
“As the owner of a growing law firm, it is impossible to spend the amount of time necessary to keep up my firm…
Amy HoffmanAPH Law, PLLCPuyallup, WA
“From start to finish, Spotlight Branding has exceeded my expectations.  Their team of professionals jumped r…
Lori HulbertHulbert & Associates, LLCSterling, CO
“I would call myself a website connoisseur. I review lists like, ‘Top Ten Lawyer Websites of the Year.’ I had …
Jane MuirGersten & Muir, PAMiami, FL
“My exposure has increased exponentially since engaging the services of Spotlight Branding. The traffic I rece…
Christina McKinnonLaw Office of Christina A. McKinnonMiami, FL
“There is so much that Spotlight Branding has done for me over the last year to make my business that much bet…
Melissa PearceLaw Office of Melissa M. PearceMilford, MI
“Spotlight Branding designed our web site and now provides our ongoing  web marketing. The Spotlight Brandi…
Ray GarciaLaw Offices of Ray Garcia, P.A.Miami, FL

“The number of attorney referrals we receive on a daily basis has doubled since we retained Spotlight Brandi…

Eric ToscanoTenant Law GroupSan Francisco, CA
“Spotlight Branding is very responsive, proactive and easy to work with. Great results. I highly recommend th…
Anis SalehSaleh & AssociatesMiami, FL
“Can’t say enough about Spotlight Branding and the work they do for me, particularly my account representative…
Neil TyraThe Tyra Law FirmRockville, MD
“My law firm has been using Spotlight and John Hinson for about 6 months. We are very happy with their level a…
William O'LearyLegacy Planning Law GroupJacksonville, FL
“Top notch company to keep you in front of your clients. Spotlight Branding has been with us from day one and…
John TottenJohn M. Totten, P.C. Attorney at LawAthens, AL
“Since hiring Spotlight Branding, I have seen significant measurable results. My referrals have steadily incre…
Chris ClarkThe Law Office of Chris Clark, PLLCCharlotte, NC
“Our law firm has been using Spotlight Branding for all of our internet marketing for nearly two years. The te…
Brielle MarkWeisberg Kainen Mark, Attorneys at LawMiami, FL
“Excellent service and always on time! I can directly attribute a substantial percentage of our business growt…
Ethan DunnMaxwell Dunn PLCSouthfield, MI
“I could not be more pleased in working with Spotlight Branding! They really caught my vision for my website, …
Christina HollwarthHollwarth Law Firm, PLLCLongview, TX
“Spotlight Branding helped me create a blog that was awarded the 4th best in the country for my practice area.
Barry WaxLaw Offices of Barry M. WaxMiami, FL
“I have been extremely pleased with Spotlight Branding. My website is beautiful and I LOVE it! Big applause fo…
Kayleene WriterLaw Offices of Kayleene H. Writer, PLCIrvine, CA
“I have worked with a number of other online marketing firms over the last few years and Spotlight Branding ha…
Lewis LanderholmLanderholm LawPortland, OR
“Spotlight Branding has been terrific. They know their stuff and do great work. We have been with Spotlight fo…
Gregory McCollumGreg McCollum Complete Legal Defense TeamMyrtle Beach, SC
“Best company ever! John is awesome and he does a fabulous job. I am very grateful to have him and his team wo…
Jeffrey HensleyHensley Legal Services, PLLCTulsa, OK
“My firm has been using Spotlight Branding for over 2 years and our firm’s gross income has more than doubled …
Vanessa VasquezVasquez de Lara Law GroupMiami, FL
“Spotlight Branding took my idea and made it into a wonderful brand. The development process was quick and eas…
Jaime TophamTopham Family LawGrantsville, UT