Social Media Marketing: What Can Facebook REALLY Accomplish?

Is it possible for an innovation to be both incredibly significant… and completely over-hyped?Yes— and Facebook proves it.Facebook marketing is absolutely a game changer for business.And yet many internet marketers make Facebook out to be a “magic pill” or a perfect, complete marketing solution for every single business, product, or campaign. If this is what you’re expecting from Facebook, you’re going to be Read More

Internet Marketing 101: Six Steps to an Effective Business Blog

Blogging may be a relatively new concept for most business owners, but as we’ve discussed elsewhere, it can be a very effective marketing tool—for two reasons in particular. First, an effective blog will position the business owner as an authority in his or her market. And second, Google and other search engines love blog content, which means that a regularly updated blog can help you move higher in search engine Read More

Internet Marketing 101: Don’t Let Your Website Content Be an “Afterthought”

When it comes to creating a well-branded, lead-generating website, the actual design and functionality of the website is only half of the equation. The content of the website is equally as important. Yet many business owners focus their energy and their resources on the appearance of the website, and treat the content as an afterthought. The truth is that, whether your website is designed to sell products, generate Read More

The NFL is Back: Here Are 3 Marketing Lessons You Can Apply to Your Business

The National Football League kicked off their regular season this past week—with the first game occurring on Wednesday, 13 games yesterday, and 2 more capping off the weekend tonight. Despite the struggling economy, the NFL remains a remarkably profitable business. Millions of fans watch each game on TV. Hundreds of thousands shell out money each week for expensive tickets to the games. And millions more support Read More

Five Reasons Email Marketing is Worth Your While

Considering how cost-effective email marketing is, we’re often surprised that more business owners don’t use it. Common explanations we hear range from “It’s too confusing to set up” to “I don’t have the time to do it consistently” to “it won’t work for my market.”And while it’s true that email marketing won’t work for everyone, it is our opinion that email marketing is a potentially valuable element of almost every Read More

Don’t “Compete on Price” – Instead, Add Value

Last week we discussed the dangers of “competing on price”, which essentially means keeping your prices as low as possible in order to bring in more business. As we discussed, one of the primary problems with this approach is that it doesn’t build customer loyalty. Sure, you may be able to win business by offering a low price—but as soon as a competitor undercuts you, the majority of your customers will vanish Read More

Why “Competing on Price” is a Recipe for Disaster

When it comes to pricing their products and services, many business owners make a simple calculation: if we set our prices as low as possible, without losing money on the deal, we’ll maximize our share of the market and therefore our profits.That’s why, when we ask business owners here in Miami what they would like to be known for, many of them answer with words like “cheap”, “affordable”, or “low cost.” And then Read More

Email Marketing: Seven Steps to Ensure Success

Email marketing is one of your most powerful digital advertising tools. However, using it effectively can be difficult, particularly if you’re new to the process. Below are seven steps to help you succeed.1. Provide ValueFirst and foremost, it is vital to provide real value in your emails. You need to give your readers a reason to read the email—and to continue to read future emails from you. This might mean offering Read More

Small Business Marketing: Four Steps to Generate More Referrals

Word-of-mouth marketing is incredibly powerful. A sincere recommendation from a friend or a colleague is more valuable and more likely to result in new business than even the best-crafted direct mail piece, website, or commercialThis isn’t a secret—most of us know this to be true from experience. And most of us, at some point or another, have focused time and energy on generating more referrals. Today, we’re going to Read More

Five Steps to a More Effective Website

Most of you have a website—even if it is something simple that a friend or a family member created for you several years ago. Today, we’re going to address five common website shortcomings, along with the steps you need to take to remedy them. 1) Create a clear, simple, and appealing home page. Your home page should be as clear as possible for your audience. It should convey your most important marketing message Read More

View Our Work with Client Examples

View Our Work with Client Examples

Click below to see some of the work we have done for other lawyers.


Testimonials

Testimonials

See what other attorneys say about their experience with Spotlight Branding:

“Can’t say enough about Spotlight Branding and the work they do for me, particularly my account representative…
Neil TyraThe Tyra Law FirmRockville, MD
“Since hiring Spotlight Branding, I have seen significant measurable results. My referrals have steadily incre…
Chris ClarkThe Law Office of Chris Clark, PLLCCharlotte, NC
“From start to finish, Spotlight Branding has exceeded my expectations.  Their team of professionals jumped r…
Lori HulbertHulbert & Associates, LLCSterling, CO
“Our law firm has been using Spotlight Branding for all of our internet marketing for nearly two years. The te…
Brielle MarkWeisberg Kainen Mark, Attorneys at LawMiami, FL
“Best company ever! John is awesome and he does a fabulous job. I am very grateful to have him and his team wo…
Jeffrey HensleyHensley Legal Services, PLLCTulsa, OK
“Spotlight Branding took my idea and made it into a wonderful brand. The development process was quick and eas…
Jaime TophamTopham Family LawGrantsville, UT
“Excellent service and always on time! I can directly attribute a substantial percentage of our business growt…
Ethan DunnMaxwell Dunn PLCSouthfield, MI
“My firm has been using Spotlight Branding for over 2 years and our firm’s gross income has more than doubled …
Vanessa VasquezVasquez de Lara Law GroupMiami, FL
“Spotlight Branding is very responsive, proactive and easy to work with. Great results. I highly recommend th…
Anis SalehSaleh & AssociatesMiami, FL
“Spotlight Branding has been terrific. They know their stuff and do great work. We have been with Spotlight fo…
Gregory McCollumGreg McCollum Complete Legal Defense TeamMyrtle Beach, SC
“When I started with Spotlight Branding, I was a year into having my own practice.  After utilizing Spotlight’…
Brett TremblyThe Trembly Law FirmMiami, FL
“I would call myself a website connoisseur. I review lists like, ‘Top Ten Lawyer Websites of the Year.’ I had …
Jane MuirGersten & Muir, PAMiami, FL
“Spotlight Branding helped me create a blog that was awarded the 4th best in the country for my practice area.
Barry WaxLaw Offices of Barry M. WaxMiami, FL
“Excellent Service!! Spotlight Branding has been vital in helping us grow. They always respond quickly to ques…
Jose BenitezThe Trembly Law FirmMiami, FL
“I could not be more pleased in working with Spotlight Branding! They really caught my vision for my website, …
Christina HollwarthHollwarth Law Firm, PLLCLongview, TX
“I have had a great experience with Spotlight Branding. I work with John and his team and they always follow u…
Thomas InkelaarInkelaar LawOmaha, NE
“I hired Spotlight Branding to recreate my website, which I had built myself. Spotlight Branding actively soug…
Bob Boeshaar Law Offices of Robert V. BoeshaarSeattle, WA
“I have recently worked with Spotlight Branding on creating a revised website for my firm. They were very easy…
George HoughProActive Legal Care Law OfficePalm City, FL
“I have been extremely pleased with Spotlight Branding. My website is beautiful and I LOVE it! Big applause fo…
Kayleene WriterLaw Offices of Kayleene H. Writer, PLCIrvine, CA
“As the owner of a growing law firm, it is impossible to spend the amount of time necessary to keep up my firm…
Amy HoffmanAPH Law, PLLCPuyallup, WA
“My exposure has increased exponentially since engaging the services of Spotlight Branding. The traffic I rece…
Christina McKinnonLaw Office of Christina A. McKinnonMiami, FL
“I have worked with a number of other online marketing firms over the last few years and Spotlight Branding ha…
Lewis LanderholmLanderholm LawPortland, OR
“My law firm has been using Spotlight and John Hinson for about 6 months. We are very happy with their level a…
William O'LearyLegacy Planning Law GroupJacksonville, FL
“Spotlight Branding designed our web site and now provides our ongoing  web marketing. The Spotlight Brandi…
Ray GarciaLaw Offices of Ray Garcia, P.A.Miami, FL
“There is so much that Spotlight Branding has done for me over the last year to make my business that much bet…
Melissa PearceLaw Office of Melissa M. PearceMilford, MI
“Top notch company to keep you in front of your clients. Spotlight Branding has been with us from day one and…
John TottenJohn M. Totten, P.C. Attorney at LawAthens, AL