Don’t “Compete on Price” – Instead, Add Value

Last week we discussed the dangers of “competing on price”, which essentially means keeping your prices as low as possible in order to bring in more business. As we discussed, one of the primary problems with this approach is that it doesn’t build customer loyalty. Sure, you may be able to win business by offering a low price—but as soon as a competitor undercuts you, the majority of your customers will vanish Read More

Why “Competing on Price” is a Recipe for Disaster

When it comes to pricing their products and services, many business owners make a simple calculation: if we set our prices as low as possible, without losing money on the deal, we’ll maximize our share of the market and therefore our profits.That’s why, when we ask business owners here in Miami what they would like to be known for, many of them answer with words like “cheap”, “affordable”, or “low cost.” And then Read More

Email Marketing: Seven Steps to Ensure Success

Email marketing is one of your most powerful digital advertising tools. However, using it effectively can be difficult, particularly if you’re new to the process. Below are seven steps to help you succeed.1. Provide ValueFirst and foremost, it is vital to provide real value in your emails. You need to give your readers a reason to read the email—and to continue to read future emails from you. This might mean offering Read More

Small Business Marketing: Four Steps to Generate More Referrals

Word-of-mouth marketing is incredibly powerful. A sincere recommendation from a friend or a colleague is more valuable and more likely to result in new business than even the best-crafted direct mail piece, website, or commercialThis isn’t a secret—most of us know this to be true from experience. And most of us, at some point or another, have focused time and energy on generating more referrals. Today, we’re going to Read More

Five Steps to a More Effective Website

Most of you have a website—even if it is something simple that a friend or a family member created for you several years ago. Today, we’re going to address five common website shortcomings, along with the steps you need to take to remedy them. 1) Create a clear, simple, and appealing home page. Your home page should be as clear as possible for your audience. It should convey your most important marketing message Read More

Direct Marketing 101: 5 Steps to a Higher Conversion Rate

At One Marketing, our focus is helping Miami small businesses grow- primarily through direct marketing. Direct marketing can utilize a variety of mediums – websites, email marketing, sales letters, and more.There are several characteristics that distinguish direct marketing from other forms of marketing, including a clear, specific call to action, a carefully selected target market, and trackablity. Because a direct Read More

Internet Marketing 101: Position Yourself as an Expert

By now, you probably know that prospective customers are turning to the internet when they need services. Whether you’re a lawyer, a landscaper, or a real estate agent, you can rest assured that customers in your market are turning to Google when they are looking for these services.If your business isn’t showing up, you obviously aren’t going to win their business.Fortunately, strategies like Pay-Per-Click (PPC) Read More

Five Ways to Engage Your Audience via Facebook

As a business owner, you’ve heard it over and over: you have to get on Facebook. Social media marketing has been a popular trend for several years now—and with good reason. The fact is that social media platforms like Facebook, Twitter, YouTube, and LinkedIn offer the opportunity to reach a virtually unlimited audience—for little to no cost. But there is more to creating an effective presence than simply creating a Read More

The Power Of Twitter For Personal Branding

Marc Cerniglia, Vice President of One Marketing, a Miami marketing agency, notes that Twitter can be effectively utilized to create a strong personal brand. Miami, FL – February 23, 2012 - Marc Cerniglia, Vice President of One Marketing, a Miami marketing agency, recently published an entry on his blog (www.marccerniglia.com) discussing personal branding. The blog entry, titled “Use Twitter to Build Your Personal Read More

Why You Need an Internet Marketing System

Many business owners have a perception that, once they “take the plunge” and create a website, that the business will simply start rolling in. Ten years ago that may have been the case—but today’s online marketplace is so crowded that simply creating a website isn’t enough to achieve any sort of results. It’s not enough to have a website today—without a holistic internet marketing system, it’s impossible to get Read More

View Our Work with Client Examples

View Our Work with Client Examples

Click below to see some of the work we have done for other lawyers.


Testimonials

Testimonials

See what other attorneys say about their experience with Spotlight Branding:

“My exposure has increased exponentially since engaging the services of Spotlight Branding. The traffic I rece…
Christina McKinnonLaw Office of Christina A. McKinnonMiami, FL
“Best company ever! John is awesome and he does a fabulous job. I am very grateful to have him and his team wo…
Jeffrey HensleyHensley Legal Services, PLLCTulsa, OK
“Our law firm has been using Spotlight Branding for all of our internet marketing for nearly two years. The te…
Brielle MarkWeisberg Kainen Mark, Attorneys at LawMiami, FL
“As the owner of a growing law firm, it is impossible to spend the amount of time necessary to keep up my firm…
Amy HoffmanAPH Law, PLLCPuyallup, WA
“I could not be more pleased in working with Spotlight Branding! They really caught my vision for my website, …
Christina HollwarthHollwarth Law Firm, PLLCLongview, TX
“Excellent service and always on time! I can directly attribute a substantial percentage of our business growt…
Ethan DunnMaxwell Dunn PLCSouthfield, MI
“Spotlight Branding helped me create a blog that was awarded the 4th best in the country for my practice area.
Barry WaxLaw Offices of Barry M. WaxMiami, FL
“I have had a great experience with Spotlight Branding. I work with John and his team and they always follow u…
Thomas InkelaarInkelaar LawOmaha, NE
“I have worked with a number of other online marketing firms over the last few years and Spotlight Branding ha…
Lewis LanderholmLanderholm LawPortland, OR
“There is so much that Spotlight Branding has done for me over the last year to make my business that much bet…
Melissa PearceLaw Office of Melissa M. PearceMilford, MI
“Spotlight Branding is very responsive, proactive and easy to work with. Great results. I highly recommend th…
Anis SalehSaleh & AssociatesMiami, FL
“Top notch company to keep you in front of your clients. Spotlight Branding has been with us from day one and…
John TottenJohn M. Totten, P.C. Attorney at LawAthens, AL
“Excellent Service!! Spotlight Branding has been vital in helping us grow. They always respond quickly to ques…
Jose BenitezThe Trembly Law FirmMiami, FL
“I have been extremely pleased with Spotlight Branding. My website is beautiful and I LOVE it! Big applause fo…
Kayleene WriterLaw Offices of Kayleene H. Writer, PLCIrvine, CA
“I would call myself a website connoisseur. I review lists like, ‘Top Ten Lawyer Websites of the Year.’ I had …
Jane MuirJ. Muir & AssociatesMiami, FL
“I hired Spotlight Branding to recreate my website, which I had built myself. Spotlight Branding actively soug…
Bob Boeshaar Law Offices of Robert V. BoeshaarSeattle, WA
“Can’t say enough about Spotlight Branding and the work they do for me, particularly my account representative…
Neil TyraThe Tyra Law FirmRockville, MD
“My law firm has been using Spotlight and John Hinson for about 6 months. We are very happy with their level a…
William O'LearyLegacy Planning Law GroupJacksonville, FL
“From start to finish, Spotlight Branding has exceeded my expectations.  Their team of professionals jumped r…
Lori HulbertHulbert & Associates, LLCSterling, CO
“I have recently worked with Spotlight Branding on creating a revised website for my firm. They were very easy…
George HoughProActive Legal Care Law OfficePalm City, FL
“When I started with Spotlight Branding, I was a year into having my own practice.  After utilizing Spotlight’…
Brett TremblyThe Trembly Law FirmMiami, FL
“Spotlight Branding has been terrific. They know their stuff and do great work. We have been with Spotlight fo…
Gregory McCollumGreg McCollum Complete Legal Defense TeamMyrtle Beach, SC
“Since hiring Spotlight Branding, I have seen significant measurable results. My referrals have steadily incre…
Chris ClarkThe Law Office of Chris Clark, PLLCCharlotte, NC
“Spotlight Branding designed our web site and now provides our ongoing  web marketing. The Spotlight Brandi…
Ray GarciaLaw Offices of Ray Garcia, P.A.Miami, FL

“The number of attorney referrals we receive on a daily basis has doubled since we retained Spotlight Brandi…

Eric ToscanoTenant Law GroupSan Francisco, CA
“My firm has been using Spotlight Branding for over 2 years and our firm’s gross income has more than doubled …
Vanessa VasquezVasquez de Lara Law GroupMiami, FL
“Spotlight Branding took my idea and made it into a wonderful brand. The development process was quick and eas…
Jaime TophamTopham Family LawGrantsville, UT