Do You Need More Clients… or Better Clients?

When we ask lawyers what they need their marketing to accomplish for them, the most common answer by far is “I need more clients.” But we’d like to challenge that mindset. Do you really need more clients… or do you need better clients? Take a moment and think through the clients you’ve worked with over the past several months. How many of them: Didn’t pay you on time, in full, or maybe didn’t pay at all Read More

Becoming Unforgettable in 2018

We’re a week into 2018, and this is a great time to set plans and goals for the New Year. We’d argue that one of your most important goals, from a marketing and business development standpoint, should be to become unforgettable. This means two things - it means building a strong brand that creates credibility and makes you memorable. And it means putting systems in place to stay top-of-mind with your network - Read More

Should I Use Instagram in my Marketing?

There are a lot of social media channels out there, and some are much more popular than others; i.e. Facebook and Twitter. Instagram is also extremely popular, especially among people aged 18-29. As the age increases, their likelihood of being active on the app declines. But the popularity of this platform brings up the valid question: Should Instagram be used in a small law firm’s marketing? The short answer: Read More

I Just Opened My Law Firm, Where Should I Start With My Marketing?

Opening your own law firm, especially straight out of law school, can be overwhelming. Unless you happen to win the lottery, chances are you don’t have a giant pile of cash lying around to put towards your law firm; especially when you’re still working to pay back those student loans. At a time when it’s very important to allocate funds carefully, here is how we recommend you proceed: Focus on the resource you Read More

What Are the Most Important Functions of a Good Law Firm Website?

While there are many components to a good law firm website, today we’re going to cover a few of the most important features. You want your website to portray the following three things to potential clients, and anyone who visits your website: 1) Make it clear what you do and who you help. Within the first few seconds that someone is on your website, they should be able to tell what you do, and if you can help them Read More

What Are Good Blog Topic Ideas For My Law Firm?

If you’re thinking of starting a blog, it can be a little overwhelming to think of what you should write about. Every blog is different and finding out how to sculpt yours can be challenging, but here’s what we recommend for small law firm blog topics: Answer the questions your clients ask you on a regular basis. Ideally, you’ll want to publish a blog post weekly or bi-weekly, and definitely one a month at the Read More

Five Law Firm Marketing Tips to Help You Finish the Year Strong

It's November already. 2018 will be here before you know it. I hope that 2017 has been a great year for you so far - but it's not over yet! It can be easy to lose focus this time of year, so I'd encourage you to block out distractions and finish the year on a strong note, as well as lay the foundation for an even better New Year. Here are five practical tips to help you do that. 1 - Check in with current and Read More

7 Deadly Sins of Internet Marketing

I recently saw a list of "7 Deadly Digital Marketing Sins" and it got me thinking...What are some of the big "sins" of internet marketing that we see lawyers committing frequently? In no particular order, here are my top 7 internet marketing sins that should be avoided: Superman Syndrome - You're smart and you're a great lawyer - but that doesn't mean you should try and do everything at your law firm all by Read More

Law Firm 500 Recap

Our team is back from Boca Raton, where we were proud sponsors of the the second annual Law Firm 500 Conference. We love this event, which celebrates the fastest-growing law firms in the country, and we'll be sponsoring the 2018 edition as well. We were particularly proud this year to see that 10 of our clients made the list! We arrived Thursday afternoon to beautiful Boca Raton, FL to set up our booth and settle Read More

Five Common Law Firm Marketing Mistakes to Avoid

At Spotlight Branding, we've worked with hundreds of solo & small-firm lawyers across the country. As you can probably imagine, in that time we've worked with some attorneys that are fantastic at marketing themselves and their practice. We've worked with some who really struggle in this area. And we've worked with plenty who fall somewhere in between. I thought I'd take a few minutes today and share some of Read More

View Our Work with Client Examples

View Our Work with Client Examples

Click below to see some of the work we have done for other lawyers.


Testimonials

Testimonials

See what other attorneys say about their experience with Spotlight Branding:

“Our law firm has been using Spotlight Branding for all of our internet marketing for nearly two years. The te…
Brielle MarkWeisberg Kainen Mark, Attorneys at LawMiami, FL
“I hired Spotlight Branding to recreate my website, which I had built myself. Spotlight Branding actively soug…
Bob Boeshaar Law Offices of Robert V. BoeshaarSeattle, WA
“My law firm has been using Spotlight and John Hinson for about 6 months. We are very happy with their level a…
William O'LearyLegacy Planning Law GroupJacksonville, FL
“Spotlight Branding designed our web site and now provides our ongoing  web marketing. The Spotlight Brandi…
Ray GarciaLaw Offices of Ray Garcia, P.A.Miami, FL
“I would call myself a website connoisseur. I review lists like, ‘Top Ten Lawyer Websites of the Year.’ I had …
Jane MuirGersten & Muir, PAMiami, FL
“Can’t say enough about Spotlight Branding and the work they do for me, particularly my account representative…
Neil TyraThe Tyra Law FirmRockville, MD
“Excellent Service!! Spotlight Branding has been vital in helping us grow. They always respond quickly to ques…
Jose BenitezThe Trembly Law FirmMiami, FL
“My exposure has increased exponentially since engaging the services of Spotlight Branding. The traffic I rece…
Christina McKinnonLaw Office of Christina A. McKinnonMiami, FL

“The number of attorney referrals we receive on a daily basis has doubled since we retained Spotlight Brandi…

Eric ToscanoTenant Law GroupSan Francisco, CA
“When I started with Spotlight Branding, I was a year into having my own practice.  After utilizing Spotlight’…
Brett TremblyThe Trembly Law FirmMiami, FL
“I have worked with a number of other online marketing firms over the last few years and Spotlight Branding ha…
Lewis LanderholmLanderholm LawPortland, OR
“From start to finish, Spotlight Branding has exceeded my expectations.  Their team of professionals jumped r…
Lori HulbertHulbert & Associates, LLCSterling, CO
“Spotlight Branding helped me create a blog that was awarded the 4th best in the country for my practice area.
Barry WaxLaw Offices of Barry M. WaxMiami, FL
“There is so much that Spotlight Branding has done for me over the last year to make my business that much bet…
Melissa PearceLaw Office of Melissa M. PearceMilford, MI
“My firm has been using Spotlight Branding for over 2 years and our firm’s gross income has more than doubled …
Vanessa VasquezVasquez de Lara Law GroupMiami, FL
“I have recently worked with Spotlight Branding on creating a revised website for my firm. They were very easy…
George HoughProActive Legal Care Law OfficePalm City, FL
“Excellent service and always on time! I can directly attribute a substantial percentage of our business growt…
Ethan DunnMaxwell Dunn PLCSouthfield, MI
“I have had a great experience with Spotlight Branding. I work with John and his team and they always follow u…
Thomas InkelaarInkelaar LawOmaha, NE
“Spotlight Branding has been terrific. They know their stuff and do great work. We have been with Spotlight fo…
Gregory McCollumGreg McCollum Complete Legal Defense TeamMyrtle Beach, SC
“Top notch company to keep you in front of your clients. Spotlight Branding has been with us from day one and…
John TottenJohn M. Totten, P.C. Attorney at LawAthens, AL
“Spotlight Branding took my idea and made it into a wonderful brand. The development process was quick and eas…
Jaime TophamTopham Family LawGrantsville, UT
“Since hiring Spotlight Branding, I have seen significant measurable results. My referrals have steadily incre…
Chris ClarkThe Law Office of Chris Clark, PLLCCharlotte, NC
“Best company ever! John is awesome and he does a fabulous job. I am very grateful to have him and his team wo…
Jeffrey HensleyHensley Legal Services, PLLCTulsa, OK
“As the owner of a growing law firm, it is impossible to spend the amount of time necessary to keep up my firm…
Amy HoffmanAPH Law, PLLCPuyallup, WA
“I could not be more pleased in working with Spotlight Branding! They really caught my vision for my website, …
Christina HollwarthHollwarth Law Firm, PLLCLongview, TX
“Spotlight Branding is very responsive, proactive and easy to work with. Great results. I highly recommend th…
Anis SalehSaleh & AssociatesMiami, FL
“I have been extremely pleased with Spotlight Branding. My website is beautiful and I LOVE it! Big applause fo…
Kayleene WriterLaw Offices of Kayleene H. Writer, PLCIrvine, CA