Why Hire a Marketing Company That Focuses Solely on Lawyers?

At Spotlight Branding, we focus exclusively on small law firms. There are a handful of reasons why we do this, but here's what it boils down to: Small law firms face unique challenges, serve a unique client base, and require a unique branding and marketing strategy. Many of the strategies that work for other professions and other industries aren't relevant for lawyers and won't produce results. Here are five Read More

Four Ways to Maximize Your Networking ROI

Networking is a critical piece of the business development puzzle for just about every lawyer. Referrals are arguably the very best source of new business - and an active, engaged network is critical to generating those referrals. In addition, for lawyers still in the "I have more time than money" phase of growing their firm, networking is even more crucial. Unfortunately, it's easy to waste your time. You need a Read More

Five Reasons to Include a Blog on Your Law Firm Website

Every lawyer's website should include a blog. And you should regularly create new content for it. I've talked elsewhere about what that content should look like, so I won't repeat that here. Here are five significant reasons to include - and regularly update - a blog on your law firm website. 1 - Engage visitors. If you create blog content that provides practical information for your website visitors, you're Read More

Law Firm Marketing: Don’t Be Afraid to Narrow Your Focus

Here's a business paradox for you: The less you do, the more money you'll make. I'm talking specifically about practice areas and services provided. Most attorneys don't limit their practice much - I'm sure you know plenty of lawyers who practice family law, estate planning, business law, with some criminal defense on the side. Maybe you're one of them. It's easy to understand why. We're all trying to grow our Read More

How to Close the Referral Gap

This post was originally published as a guest-blog for Evolve Law.  According to a marketing survey conducted by Texas Tech, 83% of satisfied customers are willing to refer products and services. But only 29% actually do. In other words, the average business is only receiving one-third of the referrals they could be getting from their customers and clients. Apply this statistic to your law firm and you’ve got Read More

How to Use Social Media for Your Law Firm, Part 2

Last week we covered several critical goals for an effective law firm social media presence. I recommend that you read the entire post if you haven't already, but here's a recap of the "big four" goals you should accomplish on social media: 1 - Build top-of-mind awareness with clients and referral sources. 2 - Enhance your credibility and reflect your status as a highly-educated and skilled professional. 3 - Read More

How to Use Social Media for Your Law Firm

It's 2017 - and at this point, most lawyers have accepted that they need to have some type of presence on social media. Maybe it's a LinkedIn profile, maybe it's a Facebook business page, maybe it's a Twitter account, or maybe you're not sure where to begin. The problem is that "social media presence" is an impossibly nebulous term and just deciding that it's "time to get on social media" is so vague that it Read More

Why Your Law Firm Website Should Repel (Some) People

Question - should your law firm website repel visitors, actively discouraging them from contacting your law firm? The answer is (sometimes) YES, which may come as a surprise to some. Of course, your website should make you extremely attractive to your target market - by positioning you as an expert in your area of practice, by providing valuable resources, by making it easy to contact you, among other Read More

Four Reasons to Include Video on Your Law Firm Website

Video is an important component of an effective law firm website. If you're not featuring video on your website, here are four reasons to consider doing so today: 1 - Create instant rapport. Video is the most personal and intimate form of mass-communication available. It allows the viewer to connect with you and it establishes instant rapport. Video gives visitors to your website the opportunity to see your body Read More

Lawyer Marketing: How to Improve Your Avvo Rating

Love it or hate it - we know attorneys in both camps - Avvo is here to stay. With well over 10 million consumers using the site each month, and over a quarter-million lawyers participating, Avvo has become the leading online marketplace connecting lawyers with consumers that need their help. It's also a dominant presence on search engines - if you google your name, followed by "attorney", you'll most likely find your Read More

View Our Work with Client Examples

View Our Work with Client Examples

Click below to see some of the work we have done for other lawyers.



See what other attorneys say about their experience with Spotlight Branding:

“Top notch company to keep you in front of your clients. Spotlight Branding has been with us from day one and…
John TottenJohn M. Totten, P.C. Attorney at LawAthens, AL
“There is so much that Spotlight Branding has done for me over the last year to make my business that much bet…
Melissa PearceLaw Office of Melissa M. PearceMilford, MI
“Spotlight Branding is very responsive, proactive and easy to work with. Great results. I highly recommend th…
Anis SalehSaleh & AssociatesMiami, FL
“When I started with Spotlight Branding, I was a year into having my own practice.  After utilizing Spotlight’…
Brett TremblyThe Trembly Law FirmMiami, FL
“Can’t say enough about Spotlight Branding and the work they do for me, particularly my account representative…
Neil TyraThe Tyra Law FirmRockville, MD
“Spotlight Branding has been terrific. They know their stuff and do great work. We have been with Spotlight fo…
Gregory McCollumGreg McCollum Complete Legal Defense TeamMyrtle Beach, SC
“As the owner of a growing law firm, it is impossible to spend the amount of time necessary to keep up my firm…
Amy HoffmanAPH Law, PLLCPuyallup, WA
“Our law firm has been using Spotlight Branding for all of our internet marketing for nearly two years. The te…
Brielle MarkWeisberg Kainen Mark, Attorneys at LawMiami, FL
“I hired Spotlight Branding to recreate my website, which I had built myself. Spotlight Branding actively soug…
Bob Boeshaar Law Offices of Robert V. BoeshaarSeattle, WA
“From start to finish, Spotlight Branding has exceeded my expectations.  Their team of professionals jumped r…
Lori HulbertHulbert & Associates, LLCSterling, CO
“My law firm has been using Spotlight and John Hinson for about 6 months. We are very happy with their level a…
William O'LearyLegacy Planning Law GroupJacksonville, FL
“Spotlight Branding took my idea and made it into a wonderful brand. The development process was quick and eas…
Jaime TophamTopham Family LawGrantsville, UT
“Best company ever! John is awesome and he does a fabulous job. I am very grateful to have him and his team wo…
Jeffrey HensleyHensley Legal Services, PLLCTulsa, OK
“I could not be more pleased in working with Spotlight Branding! They really caught my vision for my website, …
Christina HollwarthHollwarth Law Firm, PLLCLongview, TX
“Spotlight Branding helped me create a blog that was awarded the 4th best in the country for my practice area.
Barry WaxLaw Offices of Barry M. WaxMiami, FL
“I have worked with a number of other online marketing firms over the last few years and Spotlight Branding ha…
Lewis LanderholmLanderholm LawPortland, OR
“Since hiring Spotlight Branding, I have seen significant measurable results. My referrals have steadily incre…
Chris ClarkThe Law Office of Chris Clark, PLLCCharlotte, NC
“I have recently worked with Spotlight Branding on creating a revised website for my firm. They were very easy…
George HoughProActive Legal Care Law OfficePalm City, FL
“I have been extremely pleased with Spotlight Branding. My website is beautiful and I LOVE it! Big applause fo…
Kayleene WriterLaw Offices of Kayleene H. Writer, PLCIrvine, CA
“I would call myself a website connoisseur. I review lists like, ‘Top Ten Lawyer Websites of the Year.’ I had …
Jane MuirGersten & Muir, PAMiami, FL
“Spotlight Branding designed our web site and now provides our ongoing  web marketing. The Spotlight Brandi…
Ray GarciaLaw Offices of Ray Garcia, P.A.Miami, FL