What Kind of Content Should You Publish On Your Website?

Whether you’re writing blog posts or coming up with content to put on your law firm’s social media accounts, it gets difficult to consistently come up with fresh material. Not only does your content need to be informative, but it needs to grab the audience’s attention, while also positioning you as a credible expert in your area of practice. Here are a few tips and resources that may be helpful when creating posts Read More

How to Tell When it’s Time for a New Website

Does your law firm need a new website? How can you tell? Let's break it down. It's probably time for a new website if... Your current website is not mobile-friendly. Approximately 50% of website traffic these days occurs on a mobile device - a smartphone or a tablet. So if your website isn't mobile-optimized, a huge percentage of the visitors to your site are going to have a poor experience. And, major search Read More

Why Your Website Should Offer a Free Resource

Offering a Free Resource on your law firm website - available to visitors for free, in exchange for their email address - is a big opportunity that many lawyers aren’t taking advantage of. Let’s talk about why. In fact, we refer to it as a “secret weapon” that you can deploy. Here are a few reasons why this is a big deal: Credibility. When you do research for yourself to find a professional in a certain Read More

How to Use the Internet to Drive Referrals

Referrals are the number one source of business for most solo & small law practices. But according to a Texas Tech survey, the average law firm is only receiving about 1/3 of the referrals they could be receiving from past clients. That means there's a huge opportunity to grow your business simply by doing a better job of cultivating your referral network. The really good news is that you can leverage the Read More

Which Social Media Channels Should You Use…And Why?

With all the social media channels out there, it can be challenging to decide where to invest your time and money, in order to best reach your audience. In this post, I'm going to go over the social media sites that we suggest lawyers focus on - and why. Facebook - There are over 1.28 BILLION active Facebook users, meaning they don't just have an account, they use the site at least once per day. Monthly visitors Read More

Build Trust with a Video FAQ Library

Building trust is a critical marketing goal for every lawyer. And video is one of the best tools for making this happen. Other than a face-to-face conversation, video is the best way to build rapport and establish trust with prospective clients. Video allows prospective clients to hear your voice, read your body language, etc. When posted on your website, video becomes a powerful marketing tool working for you Read More

Law Firm Marketing: How to Write an Effective Blog Post

Last week on Legal Marketing Live, Ben and I discussed the "anatomy" of an effective blog post. Today, I'm going to dive into the subject a bit further. Choosing your topic. The first step is deciding what to write about. I highly recommend that you focus your blog posts on practical questions and challenges that clients and potential clients are facing. If you get certain questions regularly during consultations, Read More

Lawyer Marketing: Five Steps for Social Media Marketing Success

Social networking sites like Facebook, Twitter, and LinkedIn represent a great opportunity for lawyers to reach their target market, build their brand, generate referrals, and grow their practice. Here are five ways to leverage social media effectively: 1 - Define your objectives. What are you hoping to accomplish through social media? Increase your visibility, increase referrals, generate leads, impress your Read More

Law Firm Marketing: Establish Trust

One of the primary goals when it comes to your law firm marketing should be: Establish Trust. Until you've established trust, nothing happens. Prospective clients don't hire you. Your network doesn't send referrals. As an attorney, you handle complex matters and the stakes are high. Hiring a lawyer isn't like choosing a restaurant for dinner. Clients aren't going to "try you out" unless they're confident that Read More

It’s Time to Embrace the “Experience Economy”

In a recent podcast episode, I talked about the "Experience Economy" and how law firms can differentiate themselves from the competition by providing a superior client experience, in addition to providing good legal work. I got a number of good questions and so I want to dive deeper into the subject here. Let's start with the basics.  The Harvard Business Review coined the term "Experience Economy" back in August Read More

View Our Work with Client Examples

View Our Work with Client Examples

Click below to see some of the work we have done for other lawyers.


Testimonials

Testimonials

See what other attorneys say about their experience with Spotlight Branding:

“Best company ever! John is awesome and he does a fabulous job. I am very grateful to have him and his team wo…
Jeffrey HensleyHensley Legal Services, PLLCTulsa, OK
“I would call myself a website connoisseur. I review lists like, ‘Top Ten Lawyer Websites of the Year.’ I had …
Jane MuirGersten & Muir, PAMiami, FL
“Excellent Service!! Spotlight Branding has been vital in helping us grow. They always respond quickly to ques…
Jose BenitezThe Trembly Law FirmMiami, FL
“From start to finish, Spotlight Branding has exceeded my expectations.  Their team of professionals jumped r…
Lori HulbertHulbert & Associates, LLCSterling, CO
“I hired Spotlight Branding to recreate my website, which I had built myself. Spotlight Branding actively soug…
Bob Boeshaar Law Offices of Robert V. BoeshaarSeattle, WA

“The number of attorney referrals we receive on a daily basis has doubled since we retained Spotlight Brandi…

Eric ToscanoTenant Law GroupSan Francisco, CA
“Spotlight Branding helped me create a blog that was awarded the 4th best in the country for my practice area.
Barry WaxLaw Offices of Barry M. WaxMiami, FL
“Since hiring Spotlight Branding, I have seen significant measurable results. My referrals have steadily incre…
Chris ClarkThe Law Office of Chris Clark, PLLCCharlotte, NC
“Top notch company to keep you in front of your clients. Spotlight Branding has been with us from day one and…
John TottenJohn M. Totten, P.C. Attorney at LawAthens, AL
“Spotlight Branding took my idea and made it into a wonderful brand. The development process was quick and eas…
Jaime TophamTopham Family LawGrantsville, UT
“I have worked with a number of other online marketing firms over the last few years and Spotlight Branding ha…
Lewis LanderholmLanderholm LawPortland, OR
“As the owner of a growing law firm, it is impossible to spend the amount of time necessary to keep up my firm…
Amy HoffmanAPH Law, PLLCPuyallup, WA
“Excellent service and always on time! I can directly attribute a substantial percentage of our business growt…
Ethan DunnMaxwell Dunn PLCSouthfield, MI
“I have recently worked with Spotlight Branding on creating a revised website for my firm. They were very easy…
George HoughProActive Legal Care Law OfficePalm City, FL
“My exposure has increased exponentially since engaging the services of Spotlight Branding. The traffic I rece…
Christina McKinnonLaw Office of Christina A. McKinnonMiami, FL
“Spotlight Branding is very responsive, proactive and easy to work with. Great results. I highly recommend th…
Anis SalehSaleh & AssociatesMiami, FL
“My firm has been using Spotlight Branding for over 2 years and our firm’s gross income has more than doubled …
Vanessa VasquezVasquez de Lara Law GroupMiami, FL
“Our law firm has been using Spotlight Branding for all of our internet marketing for nearly two years. The te…
Brielle MarkWeisberg Kainen Mark, Attorneys at LawMiami, FL
“There is so much that Spotlight Branding has done for me over the last year to make my business that much bet…
Melissa PearceLaw Office of Melissa M. PearceMilford, MI
“When I started with Spotlight Branding, I was a year into having my own practice.  After utilizing Spotlight’…
Brett TremblyThe Trembly Law FirmMiami, FL
“I could not be more pleased in working with Spotlight Branding! They really caught my vision for my website, …
Christina HollwarthHollwarth Law Firm, PLLCLongview, TX
“My law firm has been using Spotlight and John Hinson for about 6 months. We are very happy with their level a…
William O'LearyLegacy Planning Law GroupJacksonville, FL
“I have been extremely pleased with Spotlight Branding. My website is beautiful and I LOVE it! Big applause fo…
Kayleene WriterLaw Offices of Kayleene H. Writer, PLCIrvine, CA
“Spotlight Branding designed our web site and now provides our ongoing  web marketing. The Spotlight Brandi…
Ray GarciaLaw Offices of Ray Garcia, P.A.Miami, FL
“Can’t say enough about Spotlight Branding and the work they do for me, particularly my account representative…
Neil TyraThe Tyra Law FirmRockville, MD
“I have had a great experience with Spotlight Branding. I work with John and his team and they always follow u…
Thomas InkelaarInkelaar LawOmaha, NE
“Spotlight Branding has been terrific. They know their stuff and do great work. We have been with Spotlight fo…
Gregory McCollumGreg McCollum Complete Legal Defense TeamMyrtle Beach, SC