What Are Good Blog Topic Ideas For My Law Firm?

If you’re thinking of starting a blog, it can be a little overwhelming to think of what you should write about. Every blog is different and finding out how to sculpt yours can be challenging, but here’s what we recommend for small law firm blog topics: Answer the questions your clients ask you on a regular basis.

Ideally, you’ll want to publish a blog post weekly or bi-weekly, and definitely one a month at the minimum. That’s a lot of writing and content to publish, so we suggest starting with the thing you know best: the answers to the questions you get asked daily.

If you already have a video FAQ library, this is a great place to start. Take some of the questions and have someone on your team transcribe them into a blog post. While a lot of people prefer watching video, many prefer to read text instead. By answering the same questions across multiple mediums, you’ll reach double the audience. Personally, I like reading an article instead of watching a video, but several colleagues would rather hit play and listen to someone else speak. If you can target both these groups, you’ve doubled your audience, and your credibility, while doing very little additional work.

If you’re wondering what a video FAQ is, check out our blog post explaining what they are, and how beneficial they are. After that, if you still aren’t sure which topics to choose, start jotting down questions that your clients ask you. Even though you could rattle off the answers in your sleep because you’ve been practicing law for years, the people who hire you are most likely new to this situation and aren’t sure how to proceed. They are going to have many questions along the way, and many of them are going to be broad and not case-specific. That’s where you start building your category of blog topics.

Here are a couple examples of blog topics you could use, based on different practice areas.

A DUI attorney could write blogs answering questions like:

  • What happens if I refuse to take a breathalyzer test?
  • Can I get a DUI if I haven’t been drinking?
  • Can I be arrested based on someone else’s word?

A Divorce and Family lawyer could use a blog to answer these questions:

  • If my spouse cheated, how does this affect our divorce?
  • What is legally required for the relocation of our children?
  • How long is the divorce process in my state?

An Immigration lawyer could write about questions such as:

  • What is the difference between a ‘green card’ and an immigrant visa?
  • How can I become a US citizen?
  • How can my spouse and I prepare for our ‘marriage interview’ with USCIS?

Once you’ve decided what to write about, there are still many things to consider: tone, length, structure, etc. When you’re ready to start blogging, here are some tips on how to write.

If you found this post helpful, please share it!Share on Facebook
Tweet about this on Twitter
Share on LinkedIn
Share on Google+
Email this to someone
The following two tabs change content below.

Jana Eatman

View Our Work with Client Examples

View Our Work with Client Examples

Click below to see some of the work we have done for other lawyers.



See what other attorneys say about their experience with Spotlight Branding:

“Since hiring Spotlight Branding, I have seen significant measurable results. My referrals have steadily incre…
Chris ClarkThe Law Office of Chris Clark, PLLCCharlotte, NC
“I hired Spotlight Branding to recreate my website, which I had built myself. Spotlight Branding actively soug…
Bob Boeshaar Law Offices of Robert V. BoeshaarSeattle, WA
“There is so much that Spotlight Branding has done for me over the last year to make my business that much bet…
Melissa PearceLaw Office of Melissa M. PearceMilford, MI
“Spotlight Branding designed our web site and now provides our ongoing  web marketing. The Spotlight Brandi…
Ray GarciaLaw Offices of Ray Garcia, P.A.Miami, FL
“Spotlight Branding is very responsive, proactive and easy to work with. Great results. I highly recommend th…
Anis SalehSaleh & AssociatesMiami, FL
“As the owner of a growing law firm, it is impossible to spend the amount of time necessary to keep up my firm…
Amy HoffmanAPH Law, PLLCPuyallup, WA
“Best company ever! John is awesome and he does a fabulous job. I am very grateful to have him and his team wo…
Jeffrey HensleyHensley Legal Services, PLLCTulsa, OK
“My law firm has been using Spotlight and John Hinson for about 6 months. We are very happy with their level a…
William O'LearyLegacy Planning Law GroupJacksonville, FL
“I would call myself a website connoisseur. I review lists like, ‘Top Ten Lawyer Websites of the Year.’ I had …
Jane MuirJ. Muir & AssociatesMiami, FL
“Spotlight Branding took my idea and made it into a wonderful brand. The development process was quick and eas…
Jaime TophamTopham Family LawGrantsville, UT
“Can’t say enough about Spotlight Branding and the work they do for me, particularly my account representative…
Neil TyraThe Tyra Law FirmRockville, MD
“Excellent service and always on time! I can directly attribute a substantial percentage of our business growt…
Ethan DunnMaxwell Dunn PLCSouthfield, MI
“Spotlight Branding helped me create a blog that was awarded the 4th best in the country for my practice area.
Barry WaxLaw Offices of Barry M. WaxMiami, FL
“I have had a great experience with Spotlight Branding. I work with John and his team and they always follow u…
Thomas InkelaarInkelaar LawOmaha, NE
“Top notch company to keep you in front of your clients. Spotlight Branding has been with us from day one and…
John TottenJohn M. Totten, P.C. Attorney at LawAthens, AL
“From start to finish, Spotlight Branding has exceeded my expectations.  Their team of professionals jumped r…
Lori HulbertHulbert & Associates, LLCSterling, CO
“Spotlight Branding has been terrific. They know their stuff and do great work. We have been with Spotlight fo…
Gregory McCollumGreg McCollum Complete Legal Defense TeamMyrtle Beach, SC
“Our law firm has been using Spotlight Branding for all of our internet marketing for nearly two years. The te…
Brielle MarkWeisberg Kainen Mark, Attorneys at LawMiami, FL
“My firm has been using Spotlight Branding for over 2 years and our firm’s gross income has more than doubled …
Vanessa VasquezVasquez de Lara Law GroupMiami, FL
“I have recently worked with Spotlight Branding on creating a revised website for my firm. They were very easy…
George HoughProActive Legal Care Law OfficePalm City, FL
“I could not be more pleased in working with Spotlight Branding! They really caught my vision for my website, …
Christina HollwarthHollwarth Law Firm, PLLCLongview, TX
“My exposure has increased exponentially since engaging the services of Spotlight Branding. The traffic I rece…
Christina McKinnonLaw Office of Christina A. McKinnonMiami, FL
“I have been extremely pleased with Spotlight Branding. My website is beautiful and I LOVE it! Big applause fo…
Kayleene WriterLaw Offices of Kayleene H. Writer, PLCIrvine, CA

“The number of attorney referrals we receive on a daily basis has doubled since we retained Spotlight Brandi…

Eric ToscanoTenant Law GroupSan Francisco, CA
“When I started with Spotlight Branding, I was a year into having my own practice.  After utilizing Spotlight’…
Brett TremblyThe Trembly Law FirmMiami, FL
“Excellent Service!! Spotlight Branding has been vital in helping us grow. They always respond quickly to ques…
Jose BenitezThe Trembly Law FirmMiami, FL
“I have worked with a number of other online marketing firms over the last few years and Spotlight Branding ha…
Lewis LanderholmLanderholm LawPortland, OR