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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

Privacy Policy

Thank you for visiting SpotlightBranding.com. This privacy policy tells you how we use personal information collected at this site and for our clients. Please read this privacy policy before using the site or submitting any personal information. By using the site, you are accepting the practices described in this privacy policy.

Collection of Information

We collect personally identifiable information, like names, postal addresses, email addresses, etc., when voluntarily submitted by our visitors. The information you provide is used to fulfill your specific request. This information is only used to fulfill your specific request, unless you give us permission to use it in another manner, for example, to add you to one of our mailing lists or the mailing list you own if you are a client. We do not sell any personally identifiable information, nor is it accessible by any person or entity outside of Spotlight Branding.

Cookie/Tracking Technology

The Site may use cookie and tracking technology depending on the features offered. Cookie and tracking technology are useful for gathering information such as browser type and operating system, tracking the number of visitors to the Site, and understanding how visitors use the Site. Cookies can also help customize the Site for visitors. Personal information cannot be collected via cookies and other tracking technology, however, if you previously provided personally identifiable information, cookies may be tied to such information. Aggregate cookie and tracking information may be shared with third parties.

This website uses Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are placed on your computer, to help us analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for us and providing other services relating to website activity and internet usage.

Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. We also use Google analytics demographic and location targeting and related features to help us better understand the users of our web site and reach them with online advertising. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

This website also uses Google AdWords, Remarketing, Bing Ads, Facebook Ads, custom audiences and potentially other online advertising services and tactics

This website uses Google AdWords and its remarketing capability to advertise on third party websites (including Google) to previous visitors to our site. This allows us to advertise to previous visitors who may or may not have completed a task on our site, for example asking a question or requesting an appointment. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to our website. Any data collected will be used in accordance with our own privacy policy and Google’s privacy policy.

You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin or visiting http://www.google.com/settings/ads

On Facebook, users can opt-out of the collection and use of information for ad targeting. We may also use other 3rd party remarketing services and/or other online advertising services such as Bing Ads, Facebook, LinkedIn, and others.

This Website may also use “Call Tracking” numbers

This website may also track phone calls made to the phone number(s) listed on its web pages or phone numbers listed in ads on Google, Bing and Yahoo. When a caller makes a call to a call tracking number, standard callerID information is passed onto the 3rd party call tracking service and made available to us. In addition, information such as the keyword used and other information related to the ad that was clicked may also be provided to us. Callers wishing to minimize the information passed on to the service may block callerID information prior to making the call or may instead of calling, contact us using the online request form on our web site.

Distribution of Information

We may share information with governmental agencies or other companies assisting us in fraud prevention or investigation. We will only do so when required by law. The information is not provided to these companies for marketing purposes. We do not provide any other client information or assets to outside companies or agencies.

Commitment to Data Security

Your personally identifiable information is kept secure. Only authorized employees, agents, and contractors (who have signed agreements to keep information secure and confidential) have access to this information. All emails and newsletters from this site allow you to opt out of further mailings.

Privacy Contact Information

If you would like to opt out of direct communications, or if you have any questions, concerns, or comments about our privacy policy you may contact us using the information below:

By e-mail: info@SpotlightBranding.com
By Phone: (800) 406-7229

We reserve the right to make changes to this policy. Any changes to this policy will be posted. Thanks!