How to Tell When it’s Time for a New Website

Does your law firm need a new website? How can you tell?

Let’s break it down. It’s probably time for a new website if…

Your current website is not mobile-friendly. Approximately 50% of website traffic these days occurs on a mobile device – a smartphone or a tablet. So if your website isn’t mobile-optimized, a huge percentage of the visitors to your site are going to have a poor experience. And, major search engines will not even display your website in mobile search results if it’s not optimized for mobile. In other words, if someone runs a Google search on their phone, and your website isn’t mobile-friendly, it won’t even show up in the search results.

Your design is outdated. First let’s be clear – you don’t need a new website design every year, or even every couple of years. But you also don’t want to end up with a website that feels obsolete. My advice is to keep an eye on the websites of other leading firms in your market. If it’s clear that your website is being “left behind,” it’s time to think about a new website. A website that is visibly outdated can cause visitors to question your commitment to your practice and wonder how engaged you are.

Your brand or your target market has evolved. Your website should reflect your brand and it should be calibrated to appeal to your target market. So if your brand has evolved significantly, or if your target market has changed significantly, it’s probably time for a new website. In some cases, you can simply tweak your content to reflect these changes, but if you’re looking for a wholesale re-brand or targeting a brand new market, it’s likely more efficient to start with a clean slate.

Your website doesn’t support video and other media. Video is a critical component of an effective law firm website. (Check out this blog entry if you’d like to know why.) If your current website doesn’t support video (or does it poorly) it’s time to upgrade. In addition, other “educational” content such as a blog, White Paper, or Free Report is  very important. This type of content positions you as an expert and reinforces your authority, while also providing value and creating trust with visitors to your site. So if your website can’t support these tools, you need a new website.

Your website isn’t secure. Thousands of websites are hacked every single day. It’s important that you keep your website (and the underlying software that powers it) up to date when it comes to security. Without protection in place, your website is potentially vulnerable to hackers – which can be embarrassing and expensive. While there is no guarantee that even a cutting-edge website won’t be hacked, you can drastically reduce your vulnerability and reduce the chances that you’ll be targeted.

Remember, your website creates the first impression of your law firm for many potential clients. It’s important that you’re putting your best foot forward. If you’d like to know more, my team would love to chat with you. Click here to request more information.

 

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Daniel Decker

Daniel Decker is a co-founder and Partner at Spotlight Branding. In addition to helping lawyers stand out from the crowd, he spends his time writing, dreaming up new marketing strategies, and coming up with catchy subject lines. In his spare time, Daniel enjoys playing sports, guitar, politics, and Minnesota sports.

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Testimonials

Testimonials

See what other attorneys say about their experience with Spotlight Branding:

“I have been extremely pleased with Spotlight Branding. My website is beautiful and I LOVE it! Big applause fo…
Kayleene WriterLaw Offices of Kayleene H. Writer, PLCIrvine, CA
“My law firm has been using Spotlight and John Hinson for about 6 months. We are very happy with their level a…
William O'LearyLegacy Planning Law GroupJacksonville, FL
“Top notch company to keep you in front of your clients. Spotlight Branding has been with us from day one and…
John TottenJohn M. Totten, P.C. Attorney at LawAthens, AL
“Best company ever! John is awesome and he does a fabulous job. I am very grateful to have him and his team wo…
Jeffrey HensleyHensley Legal Services, PLLCTulsa, OK
“Spotlight Branding took my idea and made it into a wonderful brand. The development process was quick and eas…
Jaime TophamTopham Family LawGrantsville, UT
“My firm has been using Spotlight Branding for over 2 years and our firm’s gross income has more than doubled …
Vanessa VasquezVasquez de Lara Law GroupMiami, FL
“I could not be more pleased in working with Spotlight Branding! They really caught my vision for my website, …
Christina HollwarthHollwarth Law Firm, PLLCLongview, TX
“I would call myself a website connoisseur. I review lists like, ‘Top Ten Lawyer Websites of the Year.’ I had …
Jane MuirGersten & Muir, PAMiami, FL
“When I started with Spotlight Branding, I was a year into having my own practice.  After utilizing Spotlight’…
Brett TremblyThe Trembly Law FirmMiami, FL
“From start to finish, Spotlight Branding has exceeded my expectations.  Their team of professionals jumped r…
Lori HulbertHulbert & Associates, LLCSterling, CO
“Spotlight Branding has been terrific. They know their stuff and do great work. We have been with Spotlight fo…
Gregory McCollumGreg McCollum Complete Legal Defense TeamMyrtle Beach, SC
“Can’t say enough about Spotlight Branding and the work they do for me, particularly my account representative…
Neil TyraThe Tyra Law FirmRockville, MD
“Spotlight Branding designed our web site and now provides our ongoing  web marketing. The Spotlight Brandi…
Ray GarciaLaw Offices of Ray Garcia, P.A.Miami, FL
“I hired Spotlight Branding to recreate my website, which I had built myself. Spotlight Branding actively soug…
Bob Boeshaar Law Offices of Robert V. BoeshaarSeattle, WA
“Spotlight Branding helped me create a blog that was awarded the 4th best in the country for my practice area.
Barry WaxLaw Offices of Barry M. WaxMiami, FL
“There is so much that Spotlight Branding has done for me over the last year to make my business that much bet…
Melissa PearceLaw Office of Melissa M. PearceMilford, MI
“Our law firm has been using Spotlight Branding for all of our internet marketing for nearly two years. The te…
Brielle MarkWeisberg Kainen Mark, Attorneys at LawMiami, FL
“Excellent service and always on time! I can directly attribute a substantial percentage of our business growt…
Ethan DunnMaxwell Dunn PLCSouthfield, MI
“Since hiring Spotlight Branding, I have seen significant measurable results. My referrals have steadily incre…
Chris ClarkThe Law Office of Chris Clark, PLLCCharlotte, NC
“Excellent Service!! Spotlight Branding has been vital in helping us grow. They always respond quickly to ques…
Jose BenitezThe Trembly Law FirmMiami, FL
“I have had a great experience with Spotlight Branding. I work with John and his team and they always follow u…
Thomas InkelaarInkelaar LawOmaha, NE
“I have worked with a number of other online marketing firms over the last few years and Spotlight Branding ha…
Lewis LanderholmLanderholm LawPortland, OR
“Spotlight Branding is very responsive, proactive and easy to work with. Great results. I highly recommend th…
Anis SalehSaleh & AssociatesMiami, FL
“As the owner of a growing law firm, it is impossible to spend the amount of time necessary to keep up my firm…
Amy HoffmanAPH Law, PLLCPuyallup, WA
“I have recently worked with Spotlight Branding on creating a revised website for my firm. They were very easy…
George HoughProActive Legal Care Law OfficePalm City, FL