Law Firm Marketing: How to Write an Effective Blog Post
July 18, 2017Last week on Legal Marketing Live, Ben and I discussed the “anatomy” of an …
Lawyer Marketing: Five Steps for Social Media Marketing Success
July 12, 2017Social networking sites like Facebook, Twitter, and LinkedIn represent a great opportunity for lawyers …
Law Firm Marketing: Establish Trust
June 28, 2017One of the primary goals when it comes to your law firm marketing should …
What Not to Do With Your Law Firm Website
June 14, 2017Last week on Legal Marketing Live, Marc and I shared our top “pet peeves” …
What to Include in Your Law Firm E-Newsletter
June 1, 2017An email newsletter is one of the most valuable marketing tools for your law …
Become a Brand, Not A Commodity: How to Stand Out in an Increasingly Competitive Legal Marketplace
May 23, 2017This article is a modified excerpt from our 2017 Special Report: Become a Brand, …
How to Make Money with Your Brand, Part Two
May 18, 2017In the last couple of weeks we’ve talked about why your brand matters as …
How to Make Money with Your Brand, Part One
May 9, 2017Last week we talked about why your brand matters as a lawyer. “Branding” is such …
Lawyer Marketing: Why Your Brand Matters
May 3, 2017Just what the heck is a “brand” and why does “branding” matter for lawyers? …