Lawyer Marketing: Why Your Brand Matters
May 3, 2017Just what the heck is a “brand” and why does “branding” matter for lawyers? …
Lawyernomics 2017: Day Two Recap
April 22, 2017Good morning Las Vegas. My body is still on East Coast time so I’m …
Lawyernomics 2017: Day One Recap
April 21, 2017The venue for Lawyernomics 2017 We’re coming to you from Lawyernomics 2017, held this …
Why We’re Not a One-Stop Shop
April 18, 2017Every once in a while, we chat with a lawyer who wants to know …
Why Hire a Marketing Company That Focuses Solely on Lawyers?
April 13, 2017At Spotlight Branding, we focus exclusively on small law firms. There are a handful …
Four Ways to Maximize Your Networking ROI
April 6, 2017Networking is a critical piece of the business development puzzle for just about every …
Five Reasons to Include a Blog on Your Law Firm Website
March 30, 2017Every lawyer’s website should include a blog. And you should regularly create new content …
Law Firm Marketing: Don’t Be Afraid to Narrow Your Focus
March 23, 2017Here’s a business paradox for you: The less you do, the more money you’ll …
How to Close the Referral Gap
March 16, 2017This post was originally published as a guest-blog for Evolve Law. According to a …