Coca Cola and Your Marketing Strategy
April 4, 2018What could the world’s most popular soda possibly have in common with the marketing …
Ten Opportunities To Improve Your Law Firm Marketing
March 9, 2018This article is a modified excerpt from our 2017 Special Report: Ten Opportunities To …
Three Ways to Build Your ACE Brand
February 20, 2018At Spotlight Branding, one of our core focuses is helping lawyers build their brand as an …
What Can You Do OFF the Internet to Get the Most Out of Your Marketing?
February 13, 2018Your internet foundation is critical in bringing in referrals, repeat business, and keeping your …
Thoughts from the Richard James Partners Club in Phoenix
February 12, 2018Last week, I was in Phoenix where we had the opportunity to participate in …
Do You Need More Clients… or Better Clients?
January 19, 2018When we ask lawyers what they need their marketing to accomplish for them, the …
Becoming Unforgettable in 2018
January 5, 2018We’re a week into 2018, and this is a great time to set plans …
Should I Use Instagram in my Marketing?
December 20, 2017There are a lot of social media channels out there, and some are much …
I Just Opened My Law Firm, Where Should I Start With My Marketing?
December 12, 2017Opening your own law firm, especially straight out of law school, can be overwhelming. …
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