3 Ways to Avoid Missing Out on Referrals
September 18, 2019If most of your business comes from word of mouth referrals, you’re like many …
Legal Marketing: Create an Exceptional Client Experience
August 31, 2018What type of experience do you create for your clients? As the owner of …
3 Essential Tips For Choosing The Right Marketing Company
August 31, 2018I’ve worked with lawyers for years, and one thing I’ve learned along the way …
How Internal Core Values Create External Brand
August 28, 2018Since its inception, Spotlight Branding has transformed from two guys in a spare bedroom …
5 Reasons Why Referred Clients Are the Best Clients for Your Law Practice
August 23, 2018This article was originally written by Daniel Decker for our client exclusive Spotlight Quarterly …
How Solo Law Firms Compete With A $2 Billion Legal Tech Giant
August 15, 2018On-demand, web-based legal services like LegalZoom are taking over the legal industry. They pull …
Why Simple is Better: Video Marketing
August 2, 2018Video is a key piece of a thorough marketing strategy, which should come as …
How to Beat Cheap: Five Ways to Successfully Compete Against Low-Cost Legal Providers
July 26, 2018This article was originally written by Daniel Decker for our client exclusive Spotlight Quarterly …
Betty Crocker for Law Firm Websites: The Secret Recipe to Better Website Copy
June 12, 2018This article was originally written for our client exclusive Spotlight Quarterly publication in the …