Blogging For Business

Daniel J. Decker, President of One Marketing, a Miami marketing agency, shares three critical reasons that every business owner needs a blog.Miami, FL – January 16, 2012 – Daniel J. Decker, President of One Marketing, a Miami marketing agency, recently published an entry on his blog (www.danieljdecker.com) discussing the value of blogging for business owners. The blog entry, titled “Business Owners: Why You Need a Read More

Why Branding Matters for Small Businesses

There is an ongoing debate about the role branding should play in a small businesses marketing plan.Proponents of direct marketing often argue that branding is a waste of time and money for a small business—that 100% of a marketing budget should be devoted to trackable lead generation campaigns. Conversely, branding experts argue that without creating and publicizing an appealing image, other marketing efforts will Read More

We’re Challenging Business Owners To Raise The Bar On Customer Service In 2012

Marc Cerniglia, Vice President of One Marketing, a Miami marketing agency, urges business owners to differentiate themselves through exceptional customer service. Miami, FL – January 9, 2012 - Marc Cerniglia, Vice President of One Marketing, a Miami marketing firm, recently published an entry on his blog discussing the importance of customer service. The blog entry, titled “Your 2012 Resolution: Raise the Bar on Read More

Announcing The Launch Of www.OneMarketingAgency.Com.

Marc Cerniglia, Vice President of One Marketing, a Miami marketing agency, announces the launch of a new website designed to better serve small business clients. Miami, FL – January 4, 2012 - Marc Cerniglia, Vice President of One Marketing, a Miami marketing agency, recently announced the launch of www.OneMarketingAgency.com, a new website designed to provide an enhanced customer experience. The website features Read More

How to Build a Landing Page That Works: Four Essential Elements

There are a number of internet marketing channels that can be utilized to drive traffic to your website—social media, organic search results, PPC advertising (like Google AdWords), and more.But understand that the channels by which you drive traffic to your website are only half of the equation. It’s not enough simply to drive traffic to your website—traffic, by itself, doesn’t generate money for your Read More

Personal Branding Strategies For Social Media

Marc Cerniglia, Vice President of One Marketing, a Miami marketing firm, recently published a blog entry explaining that social media can be leveraged effectively for personal branding. Miami, FL – December 9, 2011 - Marc Cerniglia, Vice President of One Marketing, a Miami marketing firm, recently published an entry on his blog discussing personal branding strategy. The blog entry, titled “Does Your Social Media Read More

PPC Advertising: Three Mistakes to Avoid

Pay Per Click (PPC) advertising programs, such as Google AdWords, are a great source of leads for many businesses. However, for every successful campaign, there are many more that fail—in many cases because business owners simply don’t have the time or the resources to create and manage a profitable campaign.Below are three of the most common mistakes that we see every day—are you making any of them?1) Choosing Read More

Social Media Marketing

Daniel J. Decker, President of One Marketing, a Miami marketing firm, explains that many social media marketing campaigns fail because of a lack of clearly defined objectives. Miami, FL – December 1, 2011 – Daniel J. Decker, President of One Marketing, a Miami marketing firm, recently published an entry on his blog emphasizing the importance of setting objectives prior to engaging in a social media marketing Read More

The Importance Of Getting The Details Right

Marc Cerniglia, Vice President of One Marketing, a Miami marketing firm, explains that building a powerful brand requires paying attention to the details. Miami, FL – December 3, 2011 - Marc Cerniglia, Vice President of One Marketing, a Miami marketing firm, recently published an entry on his blog on the topic of branding. The blog entry, titled “Branding… it’s all in the Details!” explains the importance of Read More

Tips For Producing High Quality Content

Daniel J. Decker, President of One Marketing, a Miami marketing firm, provides his readers with tips and suggestions for creating high quality blog and article content. Miami, FL – November 15, 2011 – Daniel J. Decker, President of One Marketing, a Miami marketing firm, recently published an entry discussing the importance of quality content when it comes to internet marketing. The blog entry, titled “Internet Read More