4 Game-changing Strategies To Build Authority In Your Market

As with any business, your marketing and business development strategy plays a key role in your success. What can you do as we near the end of 2018 to build authority and make 2019 a year of growth? How can you attract the clients and the work that you legitimately enjoy - and free yourself from the economic pressure to take any matter that shows up at your door? Here are four ideas to get your wheels turning. Read More

Legal Marketing: Create an Exceptional Client Experience

What type of experience do you create for your clients? As the owner of a law firm (or a business of any kind), it’s easy to become so consumed with our own point of view that we never really stop to think about what our clients experience before, during, and after an engagement. But the client experience you create plays a critical role in the growth of your business. Do you create “raving fans” that are Read More

3 Essential Tips For Choosing The Right Marketing Company

I’ve worked with lawyers for years, and one thing I’ve learned along the way is that many times choosing the right marketing company is a headache. There’s certainly no shortage of options, and it’s often hard to know what to believe! Over the years, I’ve heard some amazing marketing horror stories. Money wasted and promises unfulfilled are a common narrative in the legal marketing world. That said, the right Read More

How Internal Core Values Create External Brand

Since its inception, Spotlight Branding has transformed from two guys in a spare bedroom in a Miami apartment to a team with hundreds of nationwide client-partnerships serving over 20 practice areas. We’ve built the company up to a 7-figure business with an amazing office culture that truly makes it fun to be at work. During this time, we’ve learned a thing or two about the importance of core values and how Read More

5 Reasons Why Referred Clients Are the Best Clients for Your Law Practice

This article was originally written by Daniel Decker for our client exclusive Spotlight Quarterly publication. Daniel is the co-founder of Spotlight Branding. Smart marketing starts by focusing on your existing assets and resources. What do you already have in place that you can do a better job of leveraging? For most lawyers, the first item on that list is their network – their relationships. Your network of Read More

How Solo Law Firms Compete With A $2 Billion Legal Tech Giant

On-demand, web-based legal services like LegalZoom are taking over the legal industry. They pull together dedicated teams of legal departments to draft simple contracts, conduct research, evaluate complex business litigation, and offer “all-in-one” legal plans for the average consumer. They are driving down costs by automating and standardizing legal services. Let’s not forget, they’re backed by hedge funds, Read More

Why Simple is Better: Video Marketing

Video is a key piece of a thorough marketing strategy, which should come as no surprise these days. After all, we live in a day in age where people are millionaires because of their YouTube channels. My oh my, what times we live in! The point is, people love videos. They need to be part of the marketing strategy for your law firm. That said, what might come as a surprise is that you don’t need fancy, Read More

How to Beat Cheap: Five Ways to Successfully Compete Against Low-Cost Legal Providers

This article was originally written by Daniel Decker for our client exclusive Spotlight Quarterly publication in the April 2017 Edition. Daniel is the co-founder of Spotlight Branding. The legal industry is highly competitive and becoming more so every day- you don’t need me to tell you that. There are more lawyers practicing than ever before, and meanwhile the popularity of free or dirt-cheap online services like Read More

Betty Crocker for Law Firm Websites: The Secret Recipe to Better Website Copy

This article was originally written by Sylene Cortez for our client exclusive Spotlight Quarterly publication in the April 2018 Edition. Sylene is the Content Editor for Spotlight Branding. 10 measly SECONDS. That’s all you have to work with to convince your audience that you can provide them with some value—that they have come to the end of their search on the internet. So how do you catch, maintain, and keep Read More

Legal Marketing: The Best Clients Don’t Come From Google

This year alone, we've spoken to hundreds of solo & small-firm lawyers about their internet marketing strategy. And we're surprised by how often the conversation starts with "How can I get on the first page of Google?" Most lawyers are way too focused on SEO (Search Engine Optimization) and as a result, are missing out on bigger and better marketing opportunities. At Spotlight Branding, we passionately believe Read More