Betty Crocker for Law Firm Websites: The Secret Recipe to Better Website Copy

This article was originally written by Sylene Cortez for our client exclusive Spotlight Quarterly publication in the April 2018 Edition. Sylene is the Content Editor for Spotlight Branding. 10 measly SECONDS. That’s all you have to work with to convince your audience that you can provide them with some value—that they have come to the end of their search on the internet. So how do you catch, maintain, and keep Read More

Legal Marketing: The Best Clients Don’t Come From Google

This year alone, we've spoken to hundreds of solo & small-firm lawyers about their internet marketing strategy. And we're surprised by how often the conversation starts with "How can I get on the first page of Google?" Most lawyers are way too focused on SEO (Search Engine Optimization) and as a result, are missing out on bigger and better marketing opportunities. At Spotlight Branding, we passionately believe Read More

Lawyer Marketing: 3 Reasons Why You’re Missing Out On Referrals

Referrals are the best way to grow your law practice. Referred clients are predisposed to like you and trust you. They already know what to expect in terms of price. They’re more likely to respect you and your team. Most small-firm lawyers get a large share of their business through referrals - but there’s more out there to be had! Here are three reasons why you’re missing out on referrals, and some tips to help Read More

Poolside in Orlando

So I'm sitting by the hotel pool in Orlando. I'm here for a marketing conference featuring Dan Kennedy and we're on break right now. But I'm writing this post right now with a lesson that has nothing to do with the actual conference itself. Last night I flew from Charlotte to Orlando. I flew into Orlando-Sanford airport, which is a smaller regional airport. It worked better for my schedule than the main Read More

How to Close the Referral Gap

According to a marketing survey conducted by Texas Tech, 83% of satisfied customers are willing to refer products and services. But only 29% actually do. In other words, the average business is only receiving one-third of the referrals they could be getting from their customers and clients. Apply this statistic to your law firm and you’ve got an opportunity to dramatically grow your business simply by increasing Read More

Coca Cola and Your Marketing Strategy

What could the world’s most popular soda possibly have in common with the marketing strategy of your small law firm? (Don’t tune out now if you’re #TeamPepsi, this blog is still applicable!) More than you might think. Let’s dive into why they market the way they do, who they’re marketing to, and what their goals are with their advertising channels. When you first read the title of this blog, I doubt you (or Read More

Ten Opportunities To Improve Your Law Firm Marketing

This article is a modified excerpt from our 2017 Special Report: Ten Opportunities To Improve Your Law Firm Marketing Your marketing strategy is the key to growing your law firm. If your marketing strategy is stale (or non-existent) you’re not going to fuel the growth you’re hoping for. On the other hand, an effective marketing strategy will help you bring in new clients, generate more referrals, and even help you Read More

Three Ways to Build Your ACE Brand

At Spotlight Branding, one of our core focuses is helping lawyers build their brand as an ACE - Authoritative, Credible, Expert. As an ACE, you command higher rates. You earn more referrals. You attract clients rather than spending time and resources chasing them down. You can afford to be choosy about who you'll work with and what types of work you take on. If you want to know more about the benefits of Read More

What Can You Do OFF the Internet to Get the Most Out of Your Marketing?

Your internet foundation is critical in bringing in referrals, repeat business, and keeping your expert status on the top of potential clients’ minds. These themes are core focuses at Spotlight Branding, and are vital for your law firm’s internet presence. However, there is more that you can (and should) do off the internet to make all those marketing systems work to their full potential.   The first place to Read More

Thoughts from the Richard James Partners Club in Phoenix

Last week, I was in Phoenix where we had the opportunity to participate in the Richard James Partners Club event as a sponsor. We had a great time and I wanted to share some thoughts and takeaways that may be helpful as you build your law practice. One of the topics which resonated with me the most is the concept of building and developing a law practice from Chaos, to Growth, to Health, to Freedom. It's a simple Read More