Hey Lawyers: Love Your Website!

Do you love your website? Really think about it. When you type your site's URL into the browser and land on the home page, does it excite you? Are you filled with a sense of joy and accomplishment? You should be! Alternatively, if you open your firm's website and feel annoyed, bored, or completely indifferent, you have a serious problem on your hands. Whether you want it to be or not, your website is a Read More

Grow Your Business Without Generating a Single Lead

How many marketing emails do you get from lead generation companies? Probably too many to count. You're probably at the point where you subconsciously believe that marketing = lead generation. Guess what? It's not true. You actually don't have to play the lead gen game in order to grow your business. That means no SEO, no PPC, nothing. You probably think we're crazy. Or perhaps you've browsed our website and Read More

3 Ways to Avoid Missing Out on Referrals

If most of your business comes from word of mouth referrals, you’re like many other solo and small firm attorneys. Like them, you probably believe that you are doing well when it comes to referral generation. After all, it’s one of your largest sources of business. However, there is a difference between getting the majority of your cases from referrals versus maximizing your referrals. You are probably missing out Read More

Niches Get Riches

You’ve probably heard this term before: Niches Get Riches. It definitely isn’t a new discovery, and it certainly isn’t unique to the legal industry.  If you needed heart surgery, you’d want to go to a cardiovascular specialist, not a general practitioner who just fixed a broken arm. Heart surgery is a delicate procedure. You want to go to the person whose only job is to know everything about the heart and Read More

Your Referral Network is Broken!

This is a hard truth to accept, but your referral network is in fact, broken! Like many attorneys, you probably get a good amount of referrals. Even in today's digital marketing world, a lot of business still comes from word of mouth; from past clients, other attorneys, or strategic relationships in specific industries. However, no matter how many referrals you are currently getting, the data says that you are Read More

3 Facts Attorneys Should Know About Avvo

There are several legal directories out there, all of which provide consumers with access to information about attorneys in their area. One directory, however, has made it their mission to become the #1 hub for anyone who not only needs to find an attorney, but also get quick answers to their legal questions. That directory is Avvo. If you’re still unfamiliar with it, here’s what you need to know: 1) You already Read More

Just Starting Out on Your Own? Why Focusing on Something Other Than SEO Is Best for a Solid Foundation

By now, you’re likely aware that we’re firmly against SEO as a primary marketing tool for attorneys. And while we believe this is a universally applicable belief, it is especially true for small firms and attorneys who have recently started their own firm. Why is that? It’s simple: The more money you spend on SEO, the better your rankings will be. As a new or smaller firm, you likely don’t have the marketing Read More

You Created a Podcast, Now What?

Congratulations on your new podcast! You’ve taken a big step toward truly building your credibility and showcasing your expertise to your community. Getting started and having the show up and running is the hardest part, so now that you have that out of the way, you can focus on what to do next - building your audience. This blog article will give you a few tips on how to do just that. 1. Spread the Word Find Read More

4 Reasons Why a Podcast Could Be a Great Branding Tool for Your Law Firm

By now, you’ve likely heard people talking about shows like Serial or S-Town. Perhaps you are even subscribed and listen to these podcasts. Have you considered one for your law firm? No, you likely won’t have millions of listeners, but you also don’t have millions of website visitors - and you don’t need that many, either. Podcasting can be a great marketing and branding tool for your law firm. This blog outlines Read More

5 Reasons to Kickstart a New Marketing Direction Today!

Happy New Year! We hope 2019 will be a great year for your firm. If you haven’t already done so, the start of a new year is always a good time to think about how you plan to market your business for the calendar year. This is the ideal time to take on a new marketing initiative, and this blog will provide you with some ideas, along with a few reasons to start today. For example, is your website outdated and due Read More