An Easy Way to Follow Up with All of Your Contacts!

At Spotlight Branding, we believe staying top-of-mind with your contacts is one of the biggest missed opportunities for law firms. As a business owner, you know you need to follow up with all of the people you meet on a regular basis, but as your contact list grows, it becomes impossible to make a phone call or go out to lunch with everyone. However, sending an email newsletter - that’s packed with valuable Read More

Increase Conversion on Your Website!

Your website is often your firm’s first impression on a prospective client. At Spotlight Branding, we design our websites to capture client information in many ways, including a free resource, an e-newsletter signup, and contact forms positioned throughout the site. Another way you can convert visitors to prospects on your website is by utilizing a chat function. There are several technologies out there that Read More

A Fun Way to Reward Your Hard-Working Employees

As a small firm attorney, we recognize that you may not have the cash flow to consistently give bonuses and raises to your employees. Bonusly can help! This program allows you and your employees to give micro-bonuses to each other that everyone can accrue to exchange for cash or gift cards for their own personal use! The platform is really simple to use. All you have to do is decide on an allotment each employee Read More

Book Your Consultations with Ease!

If you or your receptionist are scheduling your consultations by manually entering all of the appointment info into your calendar, there are ways to make that task much more efficient. There are several booking apps out there that you can use, and they all integrate rather seamlessly with your website, CRM, and personal calendar.  We at Spotlight Branding use You Can Book Me. If you’ve scheduled a call with Read More

The Ultimate (Free) Organizational App for Your Business

At Spotlight Branding, we use Trello as our primary workflow management tool. However, this app is so versatile that it can practically be whatever you want it to be. This free app has been immeasurably helpful in allowing us to manage projects for our clients, as well as keeping ourselves organized with our other day-to-day tasks. This app works like a virtual board with individual cards you can use to organize Read More