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2024 Legal Marketing Trends Report

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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

The Ultimate DIY Marketing Plan

This DIY kit is completely free. Just enter your email below for instant access.

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 We get it – not every law firm is able to afford to hire a vendor to execute their marketing for them. Whether you’re a true solo or a fresh law school graduate, you have a lot on your plate, and marketing your firm effectively is one of them!

We don’t want to leave you out on your own, which is why we’ve developed this DIY Marketing Plan that provides you with the tools you need to set up your marketing strategy regardless of where you are in the process.

This comprehensive kit includes several resources, including:

  • Finding your ideal client.
  • How to create a profitable email newsletter.
  • How to create a marketing budget.
  • And more!