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Being unforgettable means you’re a leading expert in your practice area. It means having a memorable and authoritative brand, and that people prefer you over the competition. Being unforgettable means people don’t forget you or what you do, and that no referral or opportunity is missed. For too long marketers have neglected these principles while charging high rates and producing minimal results. We have a better way...here’s how:

Focus on People, Not Search Engines

Search engines are a crowded space, where many fail and few succeed. Despite what you’ve been told, SEO does not need to be the focus of your marketing.

Build a Premium Brand

Building a brand simply means being seen as the best at what you do. It’s your reputation! A strong brand means better conversion and better clients.

Stay Top-of-Mind

The average firm is only receiving 33% of the referrals they could be. Staying connected with your network is key to maximizing referrals.



A Special Offer to Help Lawyers Affected by the Coronavirus Slowdown

In light of the coronavirus pandemic, the economy is slowing down and many law firms are closing their doors. At this time, it can be easy to panic and suspend various parts of your law firm to protect yourself from a potential drop in cash flow.

However, now is the best time to focus on your marketing. We’re not just saying that as a marketing company. Think about this. Over the next few weeks:

  • People will be spending more time online
  • People will be spending more time on social media
  • People will be spending more time reading their email

Additionally, once everything returns to normal, people will have legal needs. (There’s the potential for legal needs to arise during this unprecedented time as well!) So while your competitors may panic and slow down their marketing efforts, you have a golden opportunity to reach more people and set yourself up for success now and in the future.

To help solo and small law firms, Spotlight Branding is offering free marketing services now through the end of May. That means the earlier you enroll, the more free marketing you receive.

All you need to provide is a $500 deposit, which will be credited to your June invoice. May’s marketing services will be 100% free.

Click here to book a call with us to see what solution works best for you and your firm.