The Law Firm Marketing Minute Podcast
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Page 17
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1,2,3… Section
The Content Loop™
Our Proven Process
Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”
1
Recurring Touchpoints
We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."
Audience
Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors
2
Relevant Content
For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!
3
Content Multiplication
Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!
4
Evergreen Consistency
Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!
Results
More Referrals
Better Clients
Higher ROI
