The 4 Laws of Content Marketing
At Spotlight Branding, marketing isn’t just a service we provide. Instead, we strive to be your strategic partner and elevate your law firm to new heights. That’s why we created these four laws of content marketing that compose our DNA and act as our guiding compass for each decision we make.
Even more, these statements act as our filter to make sure a potential new client is the right fit. Unlike other marketing companies, we don’t just work with anyone who is willing to pay us. You’re either going to agree with us (in which case, you’re a great fit for us!); or, these statements will challenge you to see a new way of marketing your law firm.
1. Content is King
Because everyone engages your content—referrals, leads, colleagues, and your existing network—the right content strategy makes all your marketing work better. Following our content strategy will position your firm as the experts, educate your audience, and keep you top-of-mind.
2. People, Not Search Engines
Our industry is overly focused on SEO, which fails more often than it succeeds, and leads to content that is focused on search engines instead of connecting with people. Our content may assist SEO efforts, but SEO is not our primary aim.
3. Shared Success
We do most of the heavy lifting, but you have a role to play. The better you communicate and the more marketing or networking you do, the further your content is going to go, and the better your results will be.
4. The Right Results
Clicks, views, and engagements don’t define success. The real ROI comes from things you track internally (and we can help): more referrals from your network, better conversion from your marketing, more of the clients or cases you want, and charging the rates you deserve.
Ready to chat? Contact us today.
