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2022 Legal Marketing Trends Report

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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

The 4 Laws of Content Marketing

At Spotlight Branding, marketing isn’t just a service we provide. Instead, we strive to be your strategic partner and elevate your law firm to new heights. That’s why we created these four laws of content marketing that compose our DNA and act as our guiding compass for each decision we make.

Even more, these statements act as our filter to make sure a potential new client is the right fit. Unlike other marketing companies, we don’t just work with anyone who is willing to pay us. You’re either going to agree with us (in which case, you’re a great fit for us!); or, these statements will challenge you to see a new way of marketing your law firm.

1. Content is King

Because everyone engages your content—referrals, leads, colleagues, and your existing network—the right content strategy makes all your marketing work better. Following our content strategy will position your firm as the experts, educate your audience, and keep you top-of-mind.

2. People, Not Search Engines

Our industry is overly focused on SEO, which fails more often than it succeeds, and leads to content that is focused on search engines instead of connecting with people. Our content may assist SEO efforts, but SEO is not our primary aim.

3. Shared Success

We do most of the heavy lifting, but you have a role to play. The better you communicate and the more marketing or networking you do, the further your content is going to go, and the better your results will be.

4. The Right Results

Clicks, views, and engagements don’t define success. The real ROI comes from things you track internally (and we can help): more referrals from your network, better conversion from your marketing, more of the clients or cases you want, and charging the rates you deserve.

Ready to chat? Contact us today.