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Posts
- “I Don’t Have Time.” – The What and Why of the Sustainable Marketing System – LFMM 644
- “I’m Just a Solo” – LFMM 287
- “I’m Just a Solo”: Is Your Mindset Undermining Your Company’s Future?
- “Marketing Doesn’t Work” – LFMM 420
- “You Don’t Need to Go Viral.” A Quick Chat with Gary Vee
- “I Believe in This the Most” and Other Thoughts on Content Marketing from Our Sit Down with Gary Vaynerchuk
- “I Just Opened My Law Firm, Where Should I Start With My Marketing?” – LFMM 197
- “Should My Blog Exist on My Website or On a Separate Site?” – LFMM 242
- “Should My Law Firm Use Instagram?” – LFMM 181
- “The Deal is Already Halfway Done”
- “Why Do You Hate SEO So Much??” – LFMM 227
- “Why Should I Give Information Away for Free?” – LFMM 194
- 10 Tips for Crafting a Standout Press Release for Your Law Firm
- 10 Tips for Getting Booked on More Podcasts
- 10 Unique Perks to Help You Steal Top Talent
- 2 Proven LinkedIn Tactics – Ep 742
- 2 Questions to Ask in Your Consultations
- 2 Steps to Success on Social Media
- 2 Terrible Website Mistakes and How to Fix Them
- 2 Things Interns Can Offer Your Business Right Now
- 2 Types of Content to Create (and 1 to Avoid at All Costs)
- 2016 Marketing Plan – LFMM 115
- 2021 Starts Today! – LFMM 336
- 2021 Year End Wrap – LFMM 399
- 2024 Is the Year of AI – LFMM 608
- 3 Apps That Will Make Your Law Firm Run Better
- 3 Benefits of Finding a Niche
- 3 Benefits of Having an Interview Podcast
- 3 Best Practices on Meta (Facebook & Instagram) – Ep 741
- 3 Big Benefits of Documenting Your Systems – LFMM 428
- 3 Big Financial Numbers Firm Owners Need to Know! – Ep 746
- 3 Big Issues That Can Break Your Marketing
- 3 Big Marketing Myths Busted!
- 3 Business Tricks That Will Improve Your Personal Life
- 3 Common Scams to Watch Out For
- 3 Cost-Effective Ways to Market Your Firm
- 3 Easy Neuroplasticity Exercises You Can Do in the Office!
- 3 Essential Tips For Choosing The Right Marketing Company
- 3 Facts Attorneys Should Know About Avvo
- 3 King-Sized Candy Bar Tips For Social Media
- 3 Lead Generation Strategies for Businesses – For Every Budget
- 3 Marketing Tactics to Watch Out For (That We Think Are Annoying)
- 3 Most Shocking Things I Learned After Hiring a Fractional CFO
- 3 Quick Tips for Designing Your Firm’s Logo
- 3 Reasons to Outsource Your Blog Writing TODAY!
- 3 Reasons to Raise Your Rates Today
- 3 Reasons Why Repetition Makes Your Content Stronger
- 3 Reasons Why SEO Doesn’t Matter for Your Firm
- 3 Reasons Why Your Law Firm Needs an Outstanding Website and Response System
- 3 Reasons Your Business Goals Don’t Work
- 3 Simple Steps to Take Control of Your Mental Health
- 3 Simple Tips to Improve Your Lead Quality
- 3 Simple Ways to Help Your Marketing Team
- 3 Social Media Metrics Worth Keeping Track Of
- 3 Steps for Perfecting Your Unique Value Proposition
- 3 Steps to Business Success in 2022
- 3 Things You Should Know About TikTok – Ep 743
- 3 Tips for Dealing with Imposter Syndrome
- 3 Tips for Designing Your Firm’s Logo
- 3 Tips for Finding the Right Bookkeeper for Your Firm
- 3 Tips for Getting the Most Out of Your Firm’s Blogs
- 3 Tips for Understanding Your Value and Setting Your Rates
- 3 Tips from Filmmakers to Help You Master Video
- 3 Tips to Boost Your LinkedIn Presence
- 3 Tips to Help You Land Your Next Rockstar Hire
- 3 Tips to Help Your Work Environment When You’re Understaffed
- 3 Types of Content to Strike the Right Balance for Your Firm’s Social Media Strategy
- 3 Video Ideas to Boost Your Firm’s TikTok Presence
- 3 Ways People Can Find You Online Without SEO
- 3 Ways to Avoid Missing Out on Referrals
- 3 Ways to Grow Your Email List – LFMM 296
- 3 Ways to Keep People Coming Back to Your Website
- 3 Ways to Provide a Great Client Experience – LFMM 638
- 3 Ways to Rack Up More Testimonials
- 3 Ways to Use a Webinar Recording in Your Marketing
- 35% of Lawyers Get Less Than Half of Their Business from Referrals…
- 4 Benefits of Owning Your Own Firm
- 4 Big Benefits of Having Evergreen Content
- 4 Billing Strategies That Expedite Payments
- 4 Different Elements to A/B Test in Your Marketing
- 4 Easy Law Firm Lead Generation Ideas That Won’t Break Your Bank
- 4 Easy Tips for Managing Your Firm’s Cash Flow
- 4 Easy Tips to Make Your Videos Look Great
- 4 Elements a Legal Marketing Plan Absolutely Needs – Ep 690
- 4 Emerging Legal Practice Areas to Watch For
- 4 Financial Reports Every Firm Owner Should Have
- 4 Free Resources Every Attorney Should Offer
- 4 Game-changing Strategies To Build Authority In Your Market
- 4 Incredible Blogging Stats You Should Know in 2023
- 4 Key Complementary Factors for Effective PPC Advertising
- 4 Key Strategies for Your Law Firm’s E-Newsletter
- 4 Legal Marketing Myths Holding Your Firm Back feat. Jana Eatman – Ep 769
- 4 Marketing Disasters to Avoid with Your Website
- 4 Must-Have Skills to Look for When Hiring an In-House Marketer
- 4 Myths About Your Law Firm Internet Presence
- 4 Quick Tech Tips to Make Your Life Easier
- 4 Reasons Why a Podcast Could Be a Great Branding Tool for Your Law Firm
- 4 Resolutions for Business Success in 2021
- 4 SEO Statistics That Prove It’s Not a Viable Strategy for Small Firms
- 4 Simple Self-Care Tips for Firm Owners
- 4 Social Media Pitfalls for Law Firms – Ep 764
- 4 Strategic Steps to Build a Profitable Small Business
- 4 Tech Tips for Lawyers to Try in 2024
- 4 Things You Experience When Your Brand Is Not Defined
- 4 Time Management Tips for Attorneys
- 4 Tips for Making a Good First Impression with Your Audience
- 4 Ways to Enhance Your Client Intake Process
- 4 Ways to Solve Cash Flow Problems in Your Law Firm
- 4 Ways to Stand Out from the Competition
- 4 Ways to Take Your Law Firm Website to the Next Level
- 4 Website Metrics More Important Than Google PageSpeed
- 5 AI Tools You Can Use to Make Your Firm More Efficient
- 5 Benefits of Having a Social Media Presence
- 5 Big Financial Mistakes Most Small Firms Make
- 5 Big Marketing Mistakes to Avoid
- 5 Content Pillars To Better Market Your Services
- 5 Critical Elements Missing From 90% of Personal Brands
- 5 Do’s and Don’ts of Effective Task Management
- 5 Easy Steps to Polish Your LinkedIn Profile
- 5 Effective Lead Management Strategies for Law Firms
- 5 Helpful Tips Guaranteed to Reduce Client Attrition
- 5 Lead Magnets That Can Improve Your Website’s Conversion Rate
- 5 Legal Tech Myths Busted
- 5 Overrated Metrics That Don’t Provide the Value You Think They Do
- 5 Productivity Hacks to Free Up Time in Your Life
- 5 Questions to Understand Your Market – LFMM 208
- 5 Quick Stress-Relief Tips for Firm Owners
- 5 Reasons to Kickstart a New Marketing Direction Today!
- 5 Reasons Why Referred Clients Are the Best Clients for Your Law Practice
- 5 Simple Marketing Activities You Can Do Today!
- 5 Simple Ways to Increase Your Firm’s Visibility
- 5 Statistics That Should Shape Your Law Firm’s Content Marketing Strategy
- 5 Steps to Creating a Profitable Email Newsletter
- 5 Strategies to Beat Burnout and Fall Back in Love with Law
- 5 Things to Consider When Designing Your Firm’s Workspace
- 5 Tips for Balancing a Remote-Hybrid Firm
- 5 Tips for Dealing with Burnout and Depression
- 5 Tips for Improving your AR Collections
- 5 Tips for Nurturing Your Referral Sources
- 5 Tips for Setting Revenue Goals for Your Firm
- 5 Tips for Talking About Mental Health in the Office
- 5 Tips for Virtual Networking Success
- 5 Tips for Working Smarter, Not Harder
- 5 Tips for Your Firm’s Growth in 2023
- 5 Tips to Create a Great Client Experience
- 5 Tips to Turbocharge Your Law Firm’s Email Marketing Campaigns
- 5 Video Editing Apps to Help You Take Your Content to the Next Level
- 6 Tips for Crafting an Irresistible Lead Magnet for Your Law Firm
- 6 Tips to Level Up Your Networking Strategy
- 7 Deadly Sins of Internet Marketing
- 7 Delegation Tips Every Firm Owner Must Know
- 7 Foolproof Ways to Create Engaging Content Part 2: The “One Thing” Strategy
- 7 Foolproof Ways to Create Engaging Content Part 3: The ‘Success Story’ Hack
- 7 Foolproof Ways to Create Engaging Content Part 4: The “Inspiration” Method
- 7 Foolproof Ways to Create Engaging Content Part 5: The “Cool” Strategy
- 7 Foolproof Ways to Create Engaging Content Part 6: Markerboard It!
- 7 Foolproof Ways to Create Engaging Content Part 7: The Secret Sauce
- 7 Networking Ideas & Tips for Attorneys
- 8 BIG Reasons Podcast Guesting Can Help Build Your Business
- A BIG Change is Coming to LFMM
- A Big Reason Why Law Firms Lose Leads Forever
- A Conversation with Avvo CEO Mark Britton, Part 1 of 6: How Lawyers Can Remove “Friction Points” and Get Hired
- A Conversation with Avvo CEO Mark Britton, Part 2 of 6: How Lawyers Can Get the Most Out of Avvo
- A Conversation with Avvo CEO Mark Britton, Part 3 of 6: How Avvo Ignite Can Help You Measure Your Marketing and Figure Out What’s Working
- A Conversation with Avvo CEO Mark Britton, Part 4 of 6: It’s Time for Lawyers to Overcome the Fear of Marketing
- A Conversation with Avvo CEO Mark Britton, Part 5 of 6: How a Lawyer Gets Hired
- A Conversation with Avvo CEO Mark Britton, Part 6 of 6: Why Your Law Firm Needs a Core Web Presence
- A Few Questions You Should Be Asking Your Marketing Company – LFMM 372
- A Free (And Great!) Spreadsheet App
- A Free (And Great!) Word Processor
- A Free SEO Resource for Your Firm – LFMM 546
- A Fresh Breath of Perspective on Social Media
- A Fun Way to Reward Your Hard-Working Employees
- A Huge Announcement from Spotlight Branding – LFMM 366
- A Humble Strategy For Keeping Your Mind Quiet
- A Lesson from a Car Dealership – LFMM 334
- A Lesson from a Water Bottle – LFMM 258
- A Lesson From My Uber Ride – LFMM 246
- A Lesson from the Grocery Store – LFMM 349
- A Lesson from the Shopping Mall: How Your Internet Marketing Can Enhance Your Value
- A Lesson in an Elevator – LFMM 364
- A Moment to Reflect – LFMM 441
- A Month’s Worth of Social Media Video Content: Step By Step – Ep 779
- A New Era of URLs: Should Your Business Opt for .com or Something More Unique?
- A Quick Chat with Gary Vaynerchuk – LFMM 407
- A Quick Chat with Gary Vaynerchuk – LFMM 465
- A Quick How-to Guide for Documenting Your SOPs
- A Quick Mental Health Check – LFMM 479
- A Quick SEO Hack – LFMM 488
- A Quick Thought on ROI – LFMM 392
- A Quick Tip on Marketing Budgets – LFMM 562
- A Quick Tip to Improve Your Content – LFMM 344
- A Quick Tip to Make Your Consultations Better – LFMM 299
- A Severely Overlooked Opportunity in Law Firm Marketing – Ep 766
- A Sh*tty Written Marketing Plan is Better Than This! – Ep 695
- A Shocking Stat About Email Marketing – Ep 765
- A Simple Formula For Your Elevator Pitch – LFMM 256
- A Simple Strategy to Help Your Website Perform Better – LFMM 233
- A Simple Test of Your Website Home Page – LFMM 212
- A Smarter Approach to Legal Content That Wins Clients
- A Spotlight Branding Case Study on CLARK.LAW (Part 1)
- A Spotlight Branding Case Study on CLARK.LAW (Part 2)
- A Spotlight Branding Case Study on CLARK.LAW (Part 3)
- A Spotlight Branding Case Study on CLARK.LAW (Part 4)
- A Spotlight Branding Case Study on CLARK.LAW (Part 5)
- A Story About Direct Mail – LFMM 361
- A Surprising Marketing Problem – LFMM 544
- A Thriving Culture: 3 Tips for Firms to Implement Now
- A World of Opportunity Awaits – LFMM 405
- Actionable Steps to Better Mental Wellness – Ep 676
- Add Audio to Your Blogs
- Adjusting Your Social Media Mindset – LFMM 384
- AI as Your Ally: Transforming Work Processes for Greater Efficiency
- AI Can Do a Lot for Your Firm (But It Can’t Do Everything)
- AI Hallucination Explained
- AI Is a Supplement, Not a Replacement – LFMM 483
- AI is More Advanced Than You Think – Is Your Law Firm Ready? – Ep 786
- AI Isn’t Replacing People – LFMM 609
- AI Like You’ve Never Seen It Before – Ep 787
- AI Made SEO More Of A Risk
- AI Week Day 1: Will AI Replace Lawyers? – LFMM 550
- AI Week Day 2: Should AI Write Your Blogs? – LFMM 551
- AI Week Day 3: How AI Can Help Your Social Media Strategy – LFMM 552
- AI Week Day 4: AI Logo and Image Creation – LFMM 553
- ALERT – Google Algorithm Change Tanks Search Results for Thousands – LFMM 379
- Algorithms Explained, Part 1: What Are They?
- Algorithms Explained, Part 2: How Do They Work?
- All Content Marketing Is NOT Created Equal – LFMM 451
- All This Content and Nowhere to Go? – LFMM 376
- An Easy Way to Follow Up with All of Your Contacts!
- An Easy Way to Post to All of Your Social Media Platforms!
- An Inspiring Story for Aspiring Lawyers – Ep 735
- An Unexpected Lesson – LFMM 426
- Announcing The Launch Of www.OneMarketingAgency.Com.
- Answer This Question Before You Market Yourself
- Are Books the New Business Cards for Lawyers?
- Are You a Thought Leader?
- Are You Analyzing Traffic to Your Website?
- Are You Falling for Deceptive Marketing?
- Are You Good at Referrals? – LFMM 629
- Are You Happy? – LFMM 378
- Are You Marketing Features… or Benefits?
- Are You Missing Out on Business Because You’re Not Staying Top-Of-Mind with Referral Sources?
- Are You Perceived as an Expert? – LFMM 198
- Are You Stabbing Your Firm in the Back? The Secret to Reviving Your Social Media Presence
- Are You Wasting Money on the Wrong Marketing?
- Are Your Blogs Being Bullied?
- Assessing Your Blog’s Value – LFMM 604
- Attract the Right Clients with the Power of StoryBrand
- Attracting & Hiring Rockstars For Your Firm feat. Ryan Kimler – Ep 749
- Attracting Better Clients Prevents This! – ep 731
- Audacity: Podcast Production Made Easy!
- Audio, Video, or the Written Word? – LFMM 363
- Avoid the Hyperbole in Your Marketing – LFMM 460
- Avoid These 3 Common Entrepreneurial Mistakes for Faster Growth and Higher Profits
- Avoid These Marketing Mistakes! – LFMM 578
- Bad Advice Many Lawyers Still Follow – Ep 756
- Be the ACE! – LFMM 273
- Be the Loudest Person in the Room – LFMM 432
- Beating and Preventing Burnout: Strategies for Lawyers
- Become a Brand, Not A Commodity: How to Stand Out in an Increasingly Competitive Legal Marketplace
- Become the Expert: How Social Media Can Boost Your Credibility
- Becoming a Leader by Design Enables Team—and Business—by Design
- Becoming Unforgettable in 2018
- Before the Client Experience Comes the Audience Experience
- Being A Good Lawyer Isn’t Enough – LFMM 247
- Being Everywhere vs. Being Top of Mind – LFMM 356
- Being There For Those In Need – Ep 662
- Being Unique Isn’t Enough! – LFMM 461
- Best of LFMM – Being Everywhere vs. Being Top of Mind
- Best of LFMM – Easy Prompts to Create Better Content
- Best of LFMM – How to Generate Content Ideas
- Best of LFMM – Quick Video Tips!
- Best of LFMM: A Quick Mental Health Check In
- Best of LFMM: Balancing the Scales of Mental Health and Career in Law
- Best of LFMM: Competition Creates Opportunity
- Best of LFMM: Decoding the Essentials of Law Firm Storytelling
- Best of LFMM: It’s Okay Not To Be Okay
- Best of LFMM: Law Firm Blogs That Kick Butt!
- Best of LFMM: Mental Health Wrap Up
- Best of LFMM: Our Favorite Mental Health Book
- Best of LFMM: Results Take Time
- Best of LFMM: Scary Legal Marketing Mistakes feat John Hinson
- Best of LFMM: The Lawyer’s Playbook for Email Marketing Excellence
- Best of LFMM: The Legal Mind as a Business Innovator
- Best of LFMM: The Secret About SEO for Law Firms
- Best of LFMM: Why Buying Fake Followers is a BIG No-No!
- Best Practices to Maintain Relationships with Reporters
- Better Branding = Better Clients – LFMM 150
- Betty Crocker for Law Firm Websites: The Secret Recipe to Better Website Copy
- Beware of Cheap SEO Services – LFMM 286
- Beware of SEO “Service” – LFMM 541
- Beware of These Black Hat SEO Tactics!
- Beyond Vanity Metrics: Redefining Social Media Success for Law Firms
- Big Changes Coming to LFMM – LFMM 470
- Biggest Struggles Hurting Law Firms’ Hiring Process – Ep 745
- Blockbuster-Level Marketing That Captivates Your Audience
- Blog Week Day 1: What to Write About – LFMM 518
- Blog Week Day 2: How Long Should Your Blogs Be? – LFMM 519
- Blog Week Day 3: Who Should You Write For? – LFMM 520
- Blog Week Day 4: How AI Fits into Your Blogging Strategy – LFMM 521
- Blogging About Current Events – LFMM 606
- Blogging For Business
- Book Review: The One-Minute Manager
- Book Your Consultations with Ease!
- Books Boost Your Brand and Billables
- Boost Your Employee Morale in 2023—Here’s How!
- Brand Strategy Isn’t Actually About You
- Branding and Your Small Business
- Branding Is Dumb – LFMM 468
- Branding Isn’t Just for Big Corporations – LFMM 436
- Branding versus Marketing – LFMM 166
- Break Away from Bland: How to Write Content That Pops
- Bridging the Gap to Get More Clients – Ep 666
- Bring Your Office to Life with Samsung Art TVs
- Build a Premium Brand – LFMM 263
- Build Better Company Culture with These 3 Success Tips
- Build Trust – LFMM 175
- Build Trust with a Video FAQ Library
- Build Your Email List – LFMM 238
- Build Your Expert Brand – LFMM 232
- Build Your Referral Engine with This Roadmap
- Building A Marketing Plan: Budgeting (Part 7)
- Building A Marketing Plan: Failing Is Good & How To Do It Less (Part 10)
- Building A Marketing Plan: Figuring Out Your Goals & Intentions (Part 6)
- Building A Marketing Plan: How Long Should I Wait Before Pulling The Ripcord? (Part 9)
- Building A Marketing Plan: Maintaining Your Marketing Plan (Part 5)
- Building A Marketing Plan: Six Categories To Get You Started (Part 3)
- Building A Marketing Plan: Using The Categories (Part 2)
- Building A Marketing Plan: What Happens If I Waste The 10%? (Part 8)
- Building A Marketing Plan: What Is A Marketing Plan? (Part 1)
- Building A Marketing Plan: What Version One Should Look Like (Part 4)
- Building Rapport Through Familiarity
- Building the Perfect Landing Page For Your Law Firm
- Building Version One of Your Legal Marketing Plan – Ep 693
- Business Owners: What to Do About Coronavirus
- Buzzword Breakdown: Agile Marketing
- By Far, How Your Law Firm Should Be Marketing Itself – Ep 751
- Can Non-Lawyers Write Great Legal Blogs For Your Firm?
- Career Advice for Intake Specialists
- Case Study: How Spotlight Branding Helped a Firm Realize a 480% Increase in Referrals
- Challenges That Women Attorneys Face
- Change the Narrative on Time – LFMM 507
- Change Your Firm’s Money Situation with Profit First by Mike Michalowicz
- ChatGPT vs. Google Bard: What Law Firm Owners Need to Know
- ChatGPT vs. Humans: What Is the Future?
- Choosing a Specialized Marketing Vendor vs. a One-Stop Shop: What’s the Difference?
- Choosing Strategy Over Creativity – LFMM 134
- Circumvent Search – LFMM 245
- Clio Takeover Day 1: Time Management Tips for Busy Law Firm Owners – LFMM 554
- Clio Takeover Day 2: Client Communication Tips – LFMM 555
- Clio Takeover Day 3: Perfecting Client Intake – LFMM 556
- Clio Takeover Day 4: What to Know About Clio’s Local Service Ads – LFMM 557
- Clio Takeover Day 5: Mastering Your Task List – LFMM 558
- Clio Takeover Day 6: Managing Your Firm’s Matters – LFMM 559
- Clio Takeover Day 7: Utilizing Actionable Data – LFMM 560
- Clio Takeover Day 8: Partner with the Best Technology – LFMM 561
- Cloud Solutions for Law Firms: Your Top Questions Answered
- CloudApp: A More Efficient Way to Communicate
- Coca Cola and Your Marketing Strategy
- Coca-Cola And Your Marketing Strategy – LFMM 235
- Competing with DIY Legal Sites – LFMM 318
- Competition Creates Opportunity – LFMM 548
- Confessions From A Former SEO Copywriter
- Connecting Offline and Online Marketing – LFMM 116
- Consider Podcasting in 2022! – LFMM 401
- Considering ‘Intangible’ ROI in your Internet Marketing
- Considering Hiring? Now Is the Perfect Time
- Consistency: Following Through with Your Marketing System – LFMM 647
- Content Does Wonders For Your Law Firm – Ep 668
- Content Is the Foundation of Your Marketing – LFMM 367
- Content Is Vital To Direct Marketing
- Content Makes All Marketing Work Better (Because ‘Content Is King’!)
- Content Makes Your Law Firm Exist – Ep 771
- Content Marketing Is the Future: 3 Key Changes to Watch For
- Content Marketing Works! Here Are 4 Statistics to Prove It!
- Content Marketing: What it is, and Why it Works
- Content vs. High Threshold Offers – Ep 665
- Content’s Impact on Direct Marketing – Ep 669
- Control the Narrative: 4 Tips for Responding to Negative Reviews
- Convert Fear into Curiosity and Discovery
- Cooking Up an Effective Website: Your Recipe for Business Success
- Craft the Perfect Follow-Up Email: The (Not So) Secret Recipe
- Crafting Marketing Systems to Get Results
- Create a Proven Process for Your Law Firm – LFMM 315
- Create Helpful Blog Posts Effortlessly by Using the ‘One-Tip Method’
- Create Landing Pages That Convert with Unbounce
- Create Marketing Loops, Not Funnels – LFMM 279
- Create More Raving Fans (And More Referrals) – LFMM 433
- Create Raving Fans with a Client Happiness Coordinator
- Creating & Capitalizing On Touchpoints
- Creating a Social Media Strategy – LFMM 402
- Creating an Effective Marketing Plan From Scratch pt 1 – Ep 694
- Creating an Effective Marketing Plan From Scratch pt 2 – Ep 699
- Creating Engaging Content: The “Top 3” Method
- Creating Time: The “When” of the Sustainable Marketing System – LFMM 646
- Custom vs. Syndicated Content – LFMM 452
- Customer Service is Not a Differentiator – LFMM 280
- Daily Choices Create Your Legacy
- Develop Routines That Work with Atomic Habits
- Developing a Clear Marketing Plan that Gets Results
- Developing Your Entrepreneurial Mindset
- Did Your Website Fail a Google Speed Test? (It’s Actually Not a Big Deal)
- Digital Ads for Law Firms: What Works, What Doesn’t, and How to Win
- Direct Marketing 101: 5 Steps to a Higher Conversion Rate
- Direct Response vs. Brand Awareness Marketing – LFMM 373
- Disruptive Media Done Right Does This
- Diversify Your Marketing – LFMM 261
- DO EMAIL MARKETING! – LFMM 462
- Do Email Newsletters Work? – LFMM 278
- Do I need a Mobile Website? – LFMM 195
- Do I Want a “One Stop Shop” Marketing Company? – LFMM 117
- Do NOT Act Like THIS Lawyer! – Ep 728
- Do Website Visitors Know That You “Get It”?
- Do You Need More Clients… or Better Clients?
- Do You Really Need MORE Clients? – LFMM 631
- Do Your Employees Pass the GWC Test? 3 Questions to Increase Your Team’s Effectiveness
- Does Branding Matter for Lawyers? – LFMM 139
- Does Building A Marketing Plan Still Scare You?
- Does Practicing “Door Law” Make You Look Diverse or Desperate?
- Does SEO Deliver What Your Firm Needs?
- Does the Election Actually Hurt Your Law Firm’s Business?
- Does Your Audience Even Know Who You Are? – Ep 660
- Does Your Firm Have a Mental Health Crisis?
- Does Your Marketing Reflect Your Status As An Expert – LFMM 255
- Does Your Website Inspire Trust?
- Does Your Website Reflect Your Expert Status?
- Doing Workshops could be a Game-Changer for your Law Firm – LFMM 136
- Don’t Be Afraid to Narrow Your Focus – LFMM 162
- Don’t Be Afraid to Walk Away from SEO
- Don’t Buy Fake Followers – LFMM 484
- Don’t Chase the Shiny New Thing – LFMM 288
- Don’t Cross This Line In Your Legal Marketing! – Ep 706
- Don’t Dismiss the Email Newsletter (It’s More Powerful Than You Think!)
- Don’t Fall for Deceptive Page Speed Tests – LFMM 391
- Don’t Fear Free – LFMM 469
- Don’t Forget Your Past Clients! – LFMM 602
- Don’t Judge By the Cover: How Publishing a Book Helps Lawyers feat. Joel Ankney
- Don’t Just Focus on Audience Growth – LFMM 421
- Don’t Let Fear of the Unknown Hold You Back! – LFMM 387
- Don’t Let Your Ego Get in the Way – LFMM 297
- Don’t Overstuff Your Bird – Truth About Keywords
- Don’t Stop Feeding the Beast: Why You Need to Create More Content, Fast
- Don’t Wait Around on AI! – LFMM 502
- Don’t Waste Your Time! – Ep 718
- Don’t “Compete on Price” – Instead, Add Value
- Don’t Be Fooled by Vanity Numbers: Employ the 4th Law of Content Marketing – Track the Right Results
- Don’t Be the Bottleneck! Step Aside to Let Your Firm Grow
- Don’t Chase the Bright Shiny Objects! – LFMM 204
- Don’t Get Obsessed With SEO – LFMM 196
- Don’t Let Perfectionism Keep You From Taking Action
- Don’t Overthink Your Blogs – LFMM 149
- Don’t Read This Blog
- Don’t Sleep on the LinkedIn Boom! 3 Ways to Increase Your Firm’s Presence and Get Results
- Don’t Write Off Clients Who Have Left! Those Relationships Are Still Valuable
- Easily Multiply Your Content!
- Easy Productivity Hacks You Can Start Today – LFMM 599
- Easy Prompts to Create Better Content – LFMM 383
- Effective Ways to Secure the Best Talent – Ep 748
- Elevate Your Brand by Diversifying Your Content
- Eliminate Distractions with a Solid Meeting Structure – LFMM 430
- Email Management Tips! – LFMM 332
- Email Marketing Still Works! 3 Reasons to Keep Emailing Clients Despite New Privacy Rules
- Email Marketing: Seven Steps to Ensure Success
- Embedding Core Values into Your Business Decisions
- Embracing The Effectiveness Of Video Content
- EMERGENCY PODCAST: Marketing Is More Important Than Ever During COVID-19 – LFMM 302
- Empathy: The Most Important Skill In Human Communication
- Enjoy the Journey – LFMM 400
- Essential Social Media for Your Law Firm – Ep 740
- Etiquette: A Key Strategy for Your Firm
- Even Out Your Cash Flow: 6 Steps to Less Money Stress
- Evergreen Content: What Is It and Why It’s Okay to Repurpose It!
- Every Lawyer Needs Marketing – LFMM 627
- Examples of Lead Magnets – LFMM 641
- Expand Your View On AI
- Facebook Portal: Have Your Remote Employees Feel Like They’re With You in the Office!
- Farming vs Hunting: The Best Way That Law Firms Handle Leads
- Farming, The Grateful Dead, & Law Firm Marketing
- Fear Sells – LFMM 327
- Feeling Burned Out Already? Rediscover Your “Why” to Get Your Mojo Back
- Fill Your Office with Amazing Sound with Sonos Speakers
- Find a Moment of Clarity with Headspace
- Find Your Cheerleader – LFMM 497
- Find Your Niche: Building Your Business by Narrowing Your Focus
- Finding Your Fit in the Legal World feat. Jacob Hoyle – Ep 724
- Firm Technology: What to Automate vs. Outsource
- Firms Spend Thousands On Invisible Billboards
- Five Common Law Firm Marketing Mistakes to Avoid
- Five Law Firm Marketing Tips to Help You Finish the Year Strong
- Five Questions to Ask Before Promoting Any Product or Service
- Five Reasons Email Marketing is Worth Your While
- Five Reasons Firms Fail to Successfully Outsource
- Five Reasons to Include a Blog on Your Law Firm Website
- Five Reasons Why Your Brand Matters – LFMM 165
- Five Steps to a More Effective Website
- Five Things That Are More Important Than Your Website SEO
- Five Tips for Social Media Marketing Success – LFMM 188
- Five Ways to Engage Your Audience via Facebook
- Five Ways to Use the Internet in Order to Generate More Referrals
- Focus on People, Not Search Engines – LFMM 262
- Focus on Your Strengths – LFMM 454
- Forbes Agrees, Branding Before SEO – LFMM 269
- Four Factors That Are MUCH More Important Than Your Google Ranking
- Four Legal Marketing Misconceptions
- Four Reasons to Include Video on Your Law Firm Website
- Four Reasons Why You Need to Define Your Ideal Clients Before Running PPC Campaigns
- Four Reasons Your Firm Needs Email Marketing
- Four Resolutions to Make 2013 Your Best Year Yet
- Four Steps to Find True Happiness in Your Life
- Four Things You Need to Know About Your Target Market
- Four Ways to Get More Out of Your Social Media Marketing
- Four Ways to Improve Your “Top of Mind” Awareness with Referral Sources
- Four Ways to Maximize Your Networking ROI
- Frustrated with Marketing That Doesn’t Work? Our Third Law of Content Marketing Can Help!
- Frustrated with Your Marketing? This Episode Is for You! – LFMM 365
- Fully Understand Your Marketing by Tracking the Data That Matters!
- Funnel Exploration Part 1: The Top of the Funnel – LFMM 491
- Funnel Exploration Part 2: The Middle of the Funnel – LFMM 492
- Funnel Exploration Part 3: The Bottom of the Funnel and Beyond – LFMM 493
- Future-Proofing Your Law Firm: 5 Strategies for Sustainable Success
- Gathering & Utilizing Client Feedback
- Get More From Your Networking by Following-Up – LFMM 163
- Get More Out of Your Staff’s Performance Reviews by Having “Performance Conversations” Instead
- Get Your SOPs in Order TODAY! – LFMM 381
- Give, Give Some More, Then Ask
- Giving Away Secrets Part 5: How to Create a Social Media Process – LFMM 305
- Giving Away the Secrets Part 1: How to Build Your Website the Right Way – LFMM 300
- Giving Away the Secrets Part 2: Build a Blogging System – LFMM 301
- Giving Away the Secrets Part 3: Building a Video Library – LFMM 303
- Giving Away the Secrets Part 4: Crafting an Email Newsletter – LFMM 304
- Go Where Your Audience Hangs Out – LFMM 448
- Going Beyond ‘Case Closed’: How Small Law Firms Get More Business
- Good Marketing Doesn’t Happen Fast – LFMM 434
- Google Analytics Explained: Bounce Rate – LFMM 622
- Google Analytics Explained: Session Duration – LFMM 621
- Google Analytics Explained: Users vs. Sessions – LFMM 620
- Google Analytics Explained: What Reports Can Tell You – LFMM 623
- Google WILL Screw You Over
- Google’s Latest AI Breakthrough: What You Need to Know
- Graphics Made Easy – LFMM 545
- Gratitude and Your Marketing Strategy – LFMM 211
- Groundhog Day for AI: The Loop That Could Limit It
- Grow Your Business Online: Does Your Website Have What it Takes?
- Grow Your Business Without Generating a Single Lead
- Grow Your Practice by Making Each Client More Valuable – LFMM 239
- Growing Your Firm? Do the Math!
- Handling Negative Reviews – LFMM 511
- Have a Dedicated Designer at Your Fingertips with Design Pickle!
- Have You Ever Thought About AI Like This?
- Have Your Past Clients Forgotten You? The Easy Way to Capture Repeat Business and Referrals
- Here’s What the Michelin Guide Teaches Us About Marketing
- Hey Lawyers: Love Your Website!
- Host an Event! – LFMM 512
- Host Office Trivia with Kahoot!
- Hot Lawyers Don’t Let Their Leads Go Cold
- How A Law Firm Grew By 30% With Spotlight Branding
- How a Lawyer Brought In Over 1000 More Billable Hours on the Side
- How AI Can Assist Your Law Firm Today
- How AI Helps Small Law Firms Swim with the Big Fish feat. John Newton
- How AI Is More Important To Lawyers
- How an Offshore Virtual Assistant Can Help You Grow
- How Are You Communicating to Prospects? – LFMM 368
- How are you different? – LFMM 374
- How Are You Selling Yourself? – LFMM 486
- How Branding Supports Any Law Firm Goal – Ep 717
- How Branding Works for a Small Business – LFMM 386
- How Content Can Show Your Law Firm’s Good Energy (feat. Marc Cerniglia) – Ep 682
- How do I Pick My Marketing Company? Part 1 – LFMM 109
- How do I Pick My Marketing Company? Part 2 – LFMM 110
- How do I Pick My Marketing Company? Part 3 – LFMM 111
- How Do People Consume Your Content? – LFMM 607
- How Does Your Firm Set Goals? – LFMM 380
- How Effective Are Your Employees, Really? Use This Method to Find Out!
- How Giving Away the Right Stuff Creates ROI
- How Giving Away Your Expertise Doesn’t Hurt Your Business
- How Important is it that I SEO My Law Firm Website? – LFMM 170
- How Important Is the Open Rate for Your E-Newsletter? – LFMM 293
- How Internal Core Values Create External Brand
- How Lawyers are Losing Business that Should be Theirs! – LFMM 138
- How Managed Services Can Make Your Firm More Efficient
- How Much Revenue Are You Losing By Doing Your Own Marketing? – LFMM 359
- How Much to Invest in Your Marketing – LFMM 593
- How Often Should I Blog? – LFMM 191
- How Often Should You Send Email Newsletters? – LFMM 319
- How Often Should You Send Your Email Newsletter? – LFMM 228
- How Often to Post on Social Media – LFMM 613
- How One Lawyer Went from Burnout to Thriving – Ep 757
- How Our VP Leveled Up Our Ops Department – Ep 702
- How People Can Find You Online Without SEO – LFMM 313
- How Santa Claus Could Be Killing Your Law Firm
- How SEO Fits into a Content Strategy – LFMM 385
- How Social Media Affects SEO – LFMM 636
- How Social Media Works for Law Firms – Ep 672
- How Solo Law Firms Compete With A $2 Billion Legal Tech Giant
- How Sophisticated Should Your Blog Be? – LFMM 605
- How StoryBrand Can Level Up Your Law Firm – Ep 687
- How Successful Small Law Firms Afford Top Talent
- How the Right Content Strategy Creates More Referrals
- How the Right Content Strategy Makes All of Your Marketing More Effective
- How the Right Content Strategy Will Help You Raise Your Rates
- How This Simple Social Media Tactic Can Create Results
- How To Add a Marketing Professional Worth $250,000 to Your Team… for $2050 Per Month
- How to Adopt AI in 2024
- How to Ask for Referrals
- How to Ask for Referrals – LFMM 597
- How to Assess the ROI of a Law Firm Marketing Campaign
- How to Be Incredibly Efficient with Lead Magnets
- How to Beat Cheap: Five Ways to Successfully Compete Against Low-Cost Legal Providers
- How to Beat the Rat Race – LFMM 474
- How to Bridge a Generational Gap in Your Firm
- How to Build a Better Future – Ep 758
- How to Build a Foundation for Referrals
- How to Build a Landing Page That Works: Four Essential Elements
- How to build a personal social media presence as a lawyer? – LFMM 104
- How to Build an Audience On Twitter – LFMM 186
- How To Build Relationships That Matter
- How to Capture “Lukewarm” Prospects to Your Law Firm Website
- How to Capture “Lukewarm” Website Visitors – LFMM 179
- How to Close the Referral Gap
- How to Close the Referral Gap
- How to Compare Proposals from Marketing Companies – LFMM 135
- How To Compete With DIY Legal Websites, Part One – LFMM 223
- How To Compete With DIY Legal Websites, Part Two – LFMM 224
- How to Craft a Concise and Impactful Blog Article for Your Law Firm
- How to Create a Mindset That Leads to Happiness
- How to Create a Mindset That Leads to Happiness
- How to Create a Month of Social Media Content in 30 Minutes (Or Less)
- How to Create an Employee Feedback Loop
- How to Create Blog Posts People Actually Care About
- How to Create Core Values for Your Law Firm That Matter
- How to Create Easy…Blogs – LFMM 122
- How to Create Easy…E-Newsletters – LFMM 123
- How to Create Easy…Video – LFMM 121
- How to Create High-Quality Videos with Your Smartphone
- How to Create Loyal Clients (and Not Just Happy Ones)
- How to Create Raving Fans Out of Satisfied Customers
- How to Create Your Buyer Persona
- How to Create Your Firm’s Marketing Budget
- How to Deal with Unhappy Clients
- How to Double Your Referrals in 2023
- How to Earn the Cold Shoulder—Fast
- How to Earn Your Audience’s Trust – Ep 705
- How to Effectively Use Story In Your Legal Marketing – Ep 707
- How to Evaluate and Select the Best AI Option for Your Law Firm
- How to Find Your Niche
- How to Fire Yourself—And How This Helps Your Law Firm Grow
- How to Generate Content Ideas – LFMM 388
- How to Generate More Repeat Business – LFMM 207
- How to Get Managing Partner Buy-In on New Marketing Campaigns
- How to Get More Reviews – LFMM 579
- How To Get People To Show Up To Your Webinar
- How to Get Referrals from Past Clients – LFMM 569
- How to Get the Most Mileage Out of Your Blog Entries – LFMM 192
- How to Handle Negative Reviews – LFMM 582
- How to Harness 2021’s Marketing Trends in 2022
- How to Hook and Close with Killer CTAs
- How to Improve Conversion Rates by Combining Email and Outbound Calling
- How to Improve Lead Quality – LFMM 581
- How to Improve Your Avvo Rating – LFMM 176
- How to Improve Your Firm During the Holidays – LFMM 394
- How to Integrate AI into Your Law Firm
- How to Keep Readers Engaged with Your Law Firm E-Newsletter
- How to Keep Your Firm Growing (Even When the Economy Makes It Difficult)
- How to Know When It’s Time to Hire a Marketing Agency
- How to Level Up Your Firm’s Client Experience
- How To Leverage YouTube
- How to Look Like an Expert – LFMM 185
- How to Look Like an Expert on Camera
- How to Lose Your Blog Readers in Seconds!
- How to Make a Good First Impression on the Phone – LFMM 389
- How to Make Listening Your Superpower
- How to Make Money with Your Brand, Part One
- How to Make Money with Your Brand, Part Two
- How to Make the FAQ Videos Your Leads Want to See
- How to Make the Move from Solopreneur to Successful Business Owner
- How to Make Your Brand Unforgettable (Without Being a Stalker!)
- How to Make Your Firm a Mental Health Safe Space
- How to Manage Your Leads – LFMM 626
- How to Market Your Firm as a True Solo
- How to Measure the ROI of Your Firm’s Email Newsletter
- How to Measure the ROI of Your Law Firm’s Social Media
- How to Measure the ROI of Your Social Media
- How to Measure the ROI of Your Website
- How to Multiply Your Content – LFMM 306
- How to Network in a Pandemic – LFMM 328
- How to Nurture Your Referral Sources – LFMM 596
- How to Organize an Educational Event – LFMM 611
- How to Organize an Online Education Event for Potential Clients
- How to Organize Sales Leads for Your Firm
- How to Plug Up your Marketing Holes – LFMM 143
- How to Protect Your Firm from a Data Breach
- How to Reach More People With Your Email Newsletter – LFMM 169
- How to Reignite Your Passion for Your Career!
- How to Repurpose Your Content – LFMM 260
- How to Retake Control and Grow Your Firm: 3 Tips for Nailing Down the Ideal SOP
- How to Rise Above the Noise on Social Media
- How to Run a Webinar for Your Firm – LFMM 377
- How to Select the Main Menu Options for Your Law Firm Website
- How to Stand Out on LinkedIn
- How to Stand Out When Demand Is Low
- How to Start a Podcast – LFMM 284
- How to Start the Process of AI Adoption – LFMM 610
- How to Structure Social Media Content for Maximum Impact
- How to Tame the Email Monster
- How to Tap the Goldmine of Your Contact List (Even If You Don’t Think You Have One)
- How to Tell If Your Marketing Is Working – LFMM 539
- How to Tell When it’s Time for a New Website
- How to Tell When it’s Time for a New Website – LFMM 199
- How to Use Content to Prove Your Expertise
- How to Use Facebook for Your Firm
- How to Use Google Business for Your Firm
- How to Use Instagram for Your Firm
- How to Use LinkedIn for Your Firm
- How to Use Social Media for Your Law Firm
- How to Use Social Media for Your Law Firm, Part 2
- How to Use the Internet to Drive Referrals
- How to Use Threads for Your Firm
- How to Use TikTok for Your Firm
- How to Use Twitter for Your Firm
- How to Use UTM Parameters to Determine Marketing ROI
- How to Use YouTube for Your Firm
- How to Write an Effective Blog Post – LFMM 187
- How to Write an Effective Blog Post in Just 5 Steps
- How to Write Better Content for Your Legal Website
- How to Write Blog Articles That Actually Provide Value
- How to Write Blogs Your Audience Actually Wants to Read!
- How to Write Compelling Legal Content in Record Time
- How YOU Can Be a Podcast Guest
- How YOU Can Get on a Reporter’s Go-To List
- How You Can Use Call Tracking Software for Your Business
- How You Can Use Customer Stories to Make a Killer Marketing Campaign
- How Your Content Drives Referrals – LFMM 316
- How Your Firm Should Look at Social Media – LFMM 591
- How Your Law Firm Will Reach Gen Z Clients In 2025
- How Your Law Firm’s Brand Could Be Failing You – Ep 770
- How Your Website Affects SEO – Part 1 – LFMM 634
- How Your Website Affects SEO – Part 2 – LFMM 635
- How Your Website Can Seal the Deal
- Humanizing Your Law Firm’s Image – Ep 689
- Humans vs. Robots: The Content Battle (and Our 2nd Law of Content Marketing)
- I Don’t Get Leads from My Website, What Should I Do? – LFMM 184
- I Just Opened My Law Firm, Where Should I Start With My Marketing?
- I’m Better Than the Other Guy – LFMM 153
- If Anger Is So Bad, Why Do We Have It?
- If You Feel Like You’re Drowning, Listen To This! – Ep 703
- If You Master This, Then You Master Marketing
- If You Want a Healthy Business, Nurture a Healthy Mind
- If You’re Not A Celebrity…You’re A Commodity – LFMM 249
- If Your Law Firm’s Data Sucks, Here’s Why You’re Wrong!
- If Your Website Isn’t Mobile-Friendly, it’s Costing You More Than You Think – LFMM 180
- Ignoring the Turnover Crisis Is One of the Worst Things Your Firm Can Do
- Implement Your Firm’s TikTok Strategy in 3 Easy Steps
- Improve the Performance of Your Pay-Per-Click Ads with the Help of Quality Content
- Improve Your Consultation Win Rate – LFMM 274
- Improve Your Time Management Skills with Focus Keeper
- Improving Lives for Women in Law feat. Molly Hough – Ep 759
- In the Midst of Dirt Cheap Legal Providers, Don’t Panic.
- Including Testimonials on Your Law Firm Website – LFMM 158
- Inclusivity for Your Law Firm – LFMM 417
- Increase Conversion on Your Website!
- Increase Employee Retention with These 3 Easy Steps
- Increase Your Website’s Conversion!
- Instead Of Pursuing A Work-Life Balance, Focus On Creating Harmony
- Integrating Physical Training Into Your Firm
- Internet Marketing 101: Don’t Let Your Website Content Be an “Afterthought”
- Internet Marketing 101: Position Yourself as an Expert
- Internet Marketing 101: Seven Social Media Mistakes to Avoid
- Internet Marketing 101: Six Steps to an Effective Business Blog
- Interview with The Phone Sales Doctor – LFMM 329
- Intimate Marketing is Key for Your Law Firm – Ep 773
- Introducing Spotlight Branding
- Is AI Misunderstood? What Lawyers Must Know for 2025
- Is ChatGPT the Future of Content? – LFMM 459
- Is Email Marketing Dead? What Apple’s New Privacy Settings Mean for Your Analytics
- Is It Always the Client’s Fault?
- Is Marketing Necessary If Your Law Firm Doesn’t Want to Grow? – Ep 767
- Is There a Double Standard? – LFMM 455
- Is There a Hole in Your Sales Funnel?
- Is There a Shortcut to YouTube Success? – Ep 782
- Is This the “Secret” to Social Media Growth?
- Is Your Content Feeling Stale? – LFMM 457
- Is Your Law Firm Accountable for Google’s AI Mistakes?
- Is Your Law Firm Invisible? Why Staying Top of Mind Matters feat. Sarah Henneman – Ep 774
- Is Your Law Firm Ready for the “Experience Economy”? – LFMM 178
- Is Your Marketing Copy Written by AI? This Website Can Tell You
- Is Your Marketing Getting Stale? 3 Strategies to Refresh Your Campaign in 2020
- Is Your Marketing Too Complicated? – LFMM 298
- Is Your Website Begging for a Refresh? 3 Signs You Need a Redesign for 2022
- Is Your Website Losing Clients? 3 Reasons to Update Your Firm’s Site Today
- Is Your Website Mobile? – LFMM 570
- It All Starts with Content – LFMM 322
- It’s Okay to Be Repetitive – LFMM 576
- It’s Okay to Not Be Okay – LFMM 481
- It’s Time to Embrace the “Experience Economy”
- It’s Time to Raise Your Rates! Here’s How to Do It
- It’s Never Too Late to Start a Podcast: 3 Reasons to Press Record Today
- It’s Time to Spill Your Secret Sauce! How Sharing Firm Secrets Will Win You New Clients
- It’s Time to Update Your Voicemail Greeting
- Just Ask! – LFMM 409
- Just Starting Out on Your Own? Why Focusing on Something Other Than SEO Is Best for a Solid Foundation
- Keep Your Firm’s Momentum Going Through the Holidays: 4 Boxes to Check to Unlock Your Best Month Ever
- Keeping Up With Google: The New Approach to SEO
- Keeping Up With SGE – Google’s SEO AI Tool
- Keeping Your Law Firm’s Lights On Thru Social Media – Ep 776
- Key Law Firm Metrics Part 1: Leads – LFMM 565
- Key Law Firm Metrics Part 2: Win Rate – LFMM 566
- Key Law Firm Metrics Part 3: Average Case Value – LFMM 567
- Key Performance Indicators, Part 1: How to Choose and Integrate Your Firm’s KPIs
- Key Performance Indicators, Part 2: Important KPIs for Your Firm
- Keywords Won’t Save Your Legal Blogs—What Will?
- Know & Grow: Captivate Your Audience feat. Lisandra Matos – Ep 739
- Know Your Average Case Value – LFMM 282
- Know Your Numbers – LFMM 229
- Lack of Consistency: The 2nd Horseman of Social Media Failure – Ep 761
- Law Firm 500 Recap
- Law Firm Billing: Five Ways To Ensure Your Clients Pay On Time
- Law Firm Blogging Basics: How “Sophisticated” Should Your Blogs Be?
- Law Firm Blogging: Current Events or Evergreen Content?
- Law Firm Goals Are Dead Without This Strategy
- Law Firm Leadership Part Four: Learning and Development Program Outline Introduction
- Law Firm Leadership Part Three: Onboarding
- Law Firm Leadership Part Two: Hiring
- Law Firm Leadership: Start Here! Make 24’ Your Best Year Ever
- Law Firm Marketing: 4 Ways to Build Your Email List
- Law Firm Marketing: Don’t Be Afraid to Narrow Your Focus
- Law Firm Marketing: Establish Trust
- Law Firm Marketing: How to Attract the Work & the Clients You REALLY Want in 2017
- Law Firm Marketing: How to Develop Your Unique Selling Proposition
- Law Firm Marketing: How to Write an Effective Blog Post
- Law Firm Owners, Do You Agree With This? – ep 730
- Law Firm Social Media: Consistency Is Key
- Law Firm Website Design – LFMM 152
- Law Firms That Capitalize On This Are Winning! – Ep 710
- Lawyer Marketing: 3 Reasons Why You’re Missing Out On Referrals
- Lawyer Marketing: Five Steps for Social Media Marketing Success
- Lawyer Marketing: How to Improve Your Avvo Rating
- Lawyer Marketing: It Pays to be the Expert
- Lawyer Marketing: Why Your Brand Matters
- Lawyernomics 2017: Day One Recap
- Lawyernomics 2017: Day Two Recap
- Lawyers Are Artists, Just Not In This Way
- Lawyers, Stop Competing on Price! – LFMM 183
- Lawyers, You’re Not the Hero and That’s Okay! – Ep 688
- Lawyers: Are You Focusing on the Wrong Things in Your Internet Marketing?
- Lawyers: How Your Internet Presence Can Lock Out The Competition
- Lead Diversification – LFMM 118
- Lead Gen vs. Lead Nurture – LFMM 592
- Lead Nurturing Is The Best Thing Your Firm Isn’t Doing
- Leads: Defined – LFMM 625
- Lean Into the Awards You Win! – LFMM 571
- Learn to Be Proactive: It’s What Winning Firms Do
- Learn to Create Positive Emotions
- Leave the Cookie Recipes out of your Law Firm E-Newsletter – LFMM 144
- Legal Blogs from a Law Firm Owner’s Perspective – Ep 726
- Legal Marketing Strategy vs Plan – The Chicken vs The Egg – Ep 692
- Legal Marketing: Create an Exceptional Client Experience
- Legal Marketing: The Best Clients Don’t Come From Google
- Lessons from the Election: What Can Your Business Learn from the 2012 Presidential Campaign?
- Lessons Learned in Fluidity Part Five: A Mind Map for Leadership
- Let Video Content Do the Heavy Lifting – Ep 686
- Let’s Chat about “Website Chat” – LFMM 119
- Let’s Simplify Referrals
- Level Up Your Instagram Presence with Mojo
- Leveraging Video, Part One: “What Type of Video Should I Shoot?”
- Leveraging Video, Part Two: How to Use Your Videos Effectively
- Liberated Lawyer Lifestyle (L3) Community: Why Join
- Lights, Camera, Clients: YouTube for Law Firms feat. Jeff Hampton – Ep 784
- Likes, Comments, and Shares Don’t Matter! 3 Reasons Why You Shouldn’t Try to Be a Social Media Influencer
- LinkedIn for Lawyers, Part 1
- LinkedIn for Lawyers, Part 2
- LinkedIn for Lawyers, Part 3
- Live With Purpose: How to Find Your “North Star”
- Look Back on 2023 and Look Ahead to 2024 to Get in the Media Spotlight
- Lots of Referrals Doesn’t Necessarily Mean You’re Great with Referrals – LFMM 538
- Luck Doesn’t Factor Into Successful Marketing
- Make Life Fair in 2021
- Make the Most of Your Podcast Appearance With These Tips!
- Make Your Ads Calendar Driven – LFMM 253
- Make Your Hiring More Efficient – LFMM 331
- Make Your Holiday Greeting Card Memorable and Meaningful
- Make Your New Year’s Resolutions Stick – LFMM 218
- Making a Good First Impression – LFMM 352
- Making Ghost Calls Work for You and the Most Important Tool
- Making the Right Marketing Choices – LFMM 120
- Manufacturing Authority – LFMM 244
- Many Lawyers Should NOT Be CEO. Here’s Why
- Marc Cerniglia on Lawpreneur Radio
- Market to People, Not Robots: Four Ways to “Humanize” Your Internet Marketing
- Market to the Best Clients, Not the Most Clients – LFMM 339
- Market to Your Existing Clients – LFMM 272
- Marketing 101 Part 1: The Different Types of Marketing Explained – LFMM 412
- Marketing 101 Part 2 – Leads – LFMM 413
- Marketing 101 Part 3 – Lead Management – LFMM 414
- Marketing 101 Part 4: Why Do You Even Need Marketing? – LFMM 415
- Marketing 101: Do You Have a Plan?
- Marketing 101: Does Everyone Know What Makes You Different?
- Marketing 101: How Can You Differentiate Yourself from the Competition?
- Marketing Audit: The “How” of the Sustainable Marketing System – LFMM 645
- Marketing for 2023 Starts NOW! – LFMM 446
- Marketing Is Full of Failure – LFMM 458
- Marketing Is Many Different Things – LFMM 624
- Marketing Is Often a 2-Person Job – LFMM 447
- Marketing Is Trial and Error – LFMM 482
- Marketing Isn’t Just About More Leads!
- Marketing Isn’t Just Lead Generation – LFMM 619
- Marketing Madness: The Champion: Networking – LFMM 655
- Marketing Madness: The Overrated Team: SEO – LFMM 652
- Marketing Madness: The Sleeper Pick: Email – LFMM 654
- Marketing Madness: The Upset Pick: Video – LFMM 653
- Marketing Makeover Takeaways – LFMM 411
- Marketing Plan vs. Marketing Strategy: What’s the Difference?
- Marketing Plans & Budgeting
- Marketing Plans, Part 1: The Essential Components
- Marketing Plans, Part 2: How to Create a Marketing Plan
- Marketing Tactics Part 1 – The 99 Rule – LFMM 498
- Marketing Tactics Part 2 – Pricing Options – LFMM 499
- Marketing Tactics Part 3 – Precious Metals? – LFMM 500
- Marketing Tactics Part 4 – Leaning on Emotion – LFMM 501
- Marketing Tactics Part 5 – Scarcity – LFMM 503
- Marketing Tactics Part 6 – Inconveniences – LFMM 504
- Marketing Tactics Part 7 – Playing with Your Rates – LFMM 505
- Marketing to Find the Right Clients – LFMM 449
- Marketing’s 5 Love Languages
- Marketing’s Love Languages
- Mastering Public Speaking: Practical Tips for Lawyers
- Mastering YouTube as a Busy Lawyer: an Overview – Ep 780
- Maximize Your CRM Part 1 – LFMM 475
- Maximize Your CRM Part 2 – LFMM 476
- Maximize Your CRM! – LFMM 393
- Maximize Your Internal Assets – LFMM 237
- Maximize Your Touchpoints – LFMM 510
- Maximizing Your Client’s Journey Part 1: 5 Elements of Your Client Journey Roadmap
- Maximizing Your Client’s Journey Part 2: How to Create Your Client Journey Roadmap
- Measure Your Marketing – LFMM 113
- Memorial Day Weekend – LFMM 173
- Mental Health & Legal Entrepreneurs – Ep 723
- Mental Health Considerations for Intake Specialists
- Mental Health Wrap Up – LFMM 496
- Mental Wellness in the World of Law – Ep 679
- Mistakes Will Happen, and That’s Okay! Here’s How to Learn and Move On
- Mitigating Marketing Risk – LFMM 547
- More Clients… or Better Quality Clients? – LFMM 219
- More Marketing In Less Time
- Most Marketing Companies Do Lead Gen – LFMM 281
- Most Small Law Firms Take This Risk; Are You One Of Them?
- Move Your Marketing Forward – LFMM 252
- Networking In the New Normal: Choose Quality Over Quantity
- Neuroscience Your Way to A Positive Mindset: 5 Strategies for a Positive New Year (All Year!)
- Never Forget a Follow-Up Again with Boomerang!
- Newsletter Week Day 1: How to Design Your Newsletter – LFMM 522
- Newsletter Week Day 2: What Goes in Your Newsletters? – LFMM 523
- Newsletter Week Day 3: Subject Line Considerations – LFMM 524
- Newsletter Week Day 4: Understanding the Metrics – LFMM 525
- Niches Get Riches
- Niching Down To Find Your Ideal Client
- Not All Marketing Costs Money – LFMM 142
- Not Everyone Will Open Your Emails (And That’s Okay!)
- OI90: The Formula to Maximum Productivity
- One of the Most Important Books You’ll Ever Read: The E-Myth Revisited by Michael Gerber
- One Simple Trick to Improve Your Direct Mail Marketing
- One Simple Way to Stand Out on Social Media – LFMM 206
- Optimize Your List to Target the Right Leads the First Time!
- Optimizing Your Video Content
- Organization Has Never Been This Easy
- Organize Your Marketing by Audience – LFMM 275
- Our Favorite Mental Health Book – Ep 677
- Outsource Your Blog Writing – LFMM 643
- Overcoming an Interesting Marketing Challenge – LFMM 353
- Overcoming Camera Shyness – LFMM 333
- Overcoming Challenges With The Tools
- People Can Find You Outside of Google – LFMM 640
- People Will Remember How You Treated Them
- Personal Branding Strategies For Social Media
- Personality Tests for Your Team! – LFMM 350
- Personality vs. Professionalism in the Law Firm – Ep 685
- Personality Vs. Professionalism On Social Media
- Personalize Your Direct Mail Referrals with Touchnote!
- Podcast Week Day 1: Why You Should Have a Podcast – LFMM 534
- Podcast Week Day 2: Picking the Right Format for Your Show – LFMM 535
- Podcast Week Day 3: The Only Podcasting Equipment You Need – LFMM 536
- Podcast Week Day 4: How to Get Your Show on Apple Podcasts – LFMM 537
- Podcasting – It’s Easier Than You Think!
- Poolside in Orlando
- PPC Advertising: Three Mistakes to Avoid
- Printed Newsletters vs Email Newsletters for Lawyers – LFMM 147
- Product Feature: Assembly Neos
- Professional Graphic Design at Your Fingertips!
- Proven Ways to Grow Your Social Media Organically – Ep 744
- Pursuing Perfection? Take a Breath
- Push vs. Pull Marketing (Embrace the Latter)
- Q1 Marketing Review – LFMM 240
- Quality Content vs. SEO Content – LFMM 633
- Quality vs. Quantity? How About Neither! – LFMM 429
- Quick Video Tips! – LFMM 360
- Raise Your Rates: A Premium Brand Means a Premium Price – LFMM 257
- Raving Fans versus Satisfied Customers
- Reach Your Network Easily with the Marketing Power of Podcasts!
- Ready to Publish a Book? Lulu Makes It Easy!
- Real-Time SEO Examples – LFMM 487
- Redefining Marketing & Branding pt 1 – Ep 752
- Redefining Marketing & Branding pt 2 – Ep 753
- Relationship Building Made Easy: Are You Cashing in on the Power of FAQ Videos?
- Repairing Your Broken Bank Account in 4 Quick Steps
- Repeat Your Posts on Social – LFMM 485
- Reputation is Branding – LFMM 265
- Results Take Time – LFMM 472
- Rethinking Email Unsubscribes: Turning Feedback into Email Marketing Success
- Revamping Your Legal Marketing: Creative Call-to-Action Tips
- Safely (And Conveniently) Store Your Passwords
- Sales Cycles and Content Strategy: The Connection Many Law Firms Miss – Ep 783
- Scam Alert! – LFMM 506
- Scary Marketing Mistakes to Avoid
- Scary Mental Health Stats in the Legal Industry – Ep 675
- Self-Empowering Motivation Is a Shortcut: 2 Scientific Methods to Stop Forgetting
- SEO Is Changing – LFMM 542
- SEO Is Not the Holy Grail – LFMM 628
- SEO Is Turning Into SGE
- SEO Link Building Explained – LFMM 440
- SEO Tactics to Ignore – LFMM 637
- SEO vs Adwords – Which Should a Lawyer Do – LFMM 259
- SEO vs Branding: Blogging – LFMM 129
- SEO vs Branding: Overview – LFMM 127
- SEO vs Branding: Social Media – LFMM 130
- SEO vs Branding: Video – LFMM 131
- SEO vs Branding: Website – LFMM 128
- SEO: The Ultimate Zero-Sum Game – LFMM 243
- Setting Your Firm Up For Long-Term Success – Ep 738
- Seven Features Your Website Needs to Make You Look Like the Expert
- SGE: The AI That’s Disrupting Law Firm Marketing Strategies
- Shield Your Eyes From Vanity Metrics
- Shift Your Perspective – LFMM 369
- Should I Be Using Avvo? – LFMM 112
- Should I Have Different Websites for Each Practice Area? – LFMM 151
- Should I Script My Video FAQ’s? – LFMM 145
- Should I use Google AdWords? – LFMM 159
- Should I Use Instagram in my Marketing?
- Should You Care About Likes and Comments on Social Media? – LFMM 309
- Should You Do Your Own Marketing? – LFMM 289
- Should Your Law Firm Be on TikTok?
- Shouldn’t I Write My Own Blogs? – LFMM 133
- Simplicity Wins – LFMM 203
- Simplify Your Message – LFMM 250
- Six Words You Never Want to Hear: “I Didn’t Know You Did That!”
- Slow and Steady Wins the Race – LFMM 155
- Small Business Marketing: Four Steps to Generate More Referrals
- Small Business Owners: Are You Putting Out Fires or Leading Your Team?
- So You Started a Podcast, Now What? – LFMM 285
- So, Your Firm Is on TikTok — Now What? 5 Steps to Boost Your Follower Count
- Social Media 101: What’s the Point of Social Media After All?
- Social Media for Lawyers: Leverage Social Media to Enhance Your Credibility
- Social Media for Lawyers: What You Need to Know
- Social Media in 2024 = More Video and More AI
- Social Media Isn’t a Billboard – LFMM 494
- Social Media Marketing
- Social Media Marketing: Create a System… or Don’t Bother
- Social Media Marketing: Five All-Too-Common Mistakes to Avoid
- Social Media Marketing: How to Enhance Your Client Experience Through Social Media
- Social Media Marketing: Is Your Message Consistent?
- Social Media Marketing: What Can Facebook REALLY Accomplish?
- Social Media Marketing: What Should I Post on Social Media?
- Social Media Practices Aren’t New–Hollywood’s Been Doing It For Years
- Social Media Week Day 1: Why It Matters – LFMM 526
- Social Media Week Day 2: Why No One Likes You – LFMM 527
- Social Media Week Day 3: The Easy Hack to Post More Content – LFMM 528
- Social Media Week Day 4: The Future of Social Media – LFMM 529
- Some Advice from a Successful Entrepreneur – Ep 720
- Some Metrics Are Overrated – LFMM 595
- Sound Like a Podcasting Pro with Blue Microphones
- Spending Money on Marketing – LFMM 132
- Spotlight Branding Awarded 4 of Top 10 Websites on Lawyerist List
- Spotlight Branding Breaks Into The Top Five Best Digital Marketers in Charlotte
- Spotlight Branding Design Recognized as a Top Legal Web Design by DesignRush
- Spotlight Branding Does SEO (But We’re Not An SEO Company) – Part 1
- Spotlight Branding Does SEO (But We’re Not An SEO Company) – Part 2
- Spotlight Branding Launches New Website
- Spotlight Branding Merged & Now Offers Lead Generation
- Spotlight Branding Named One of Charlotte’s Best & Brightest Companies to Work for in 2024
- Spotlight Branding Officially Introduces Spotlight Insider!
- Spotlight Branding Recognized as a Top Branding Agency by DesignRush
- Spotlight Branding’s Top 5 CRM Platforms for 2024
- Spotlight Branding’s Top 5 Lawyer Coaches/Groups for 2024
- Spotlight Branding’s Top 5 Receptionist/Chat Vendors for 2023
- Spotlight Insider Is Live! – LFMM 406
- Stages Of Awareness: Most Aware (Part 5)
- Stages Of Awareness: Problem Aware (Part 2)
- Stages Of Awareness: Product Aware (Part 4)
- Stages Of Awareness: Solution Aware (Part 3)
- Stages Of Awareness: The Unaware (Part 1)
- Standardize Task Management with CRM!
- Start with a Simple Solution – LFMM 362
- Start with the Basics: Building a Strong Marketing Foundation – LFMM 141
- Start Your TikTok Strategy in 2024! – LFMM 598
- Starting a Podcast Is Easy with Buzzsprout!
- Starting an SEO Series – LFMM 632
- Starting In January Means Beginning In December
- Starting Your Firm with Financial Capital – LFMM 114
- Stay in Touch, Get More Referrals (It’s the Easiest Way to Increase Your Bottom Line!)
- Stay Top-of-Mind – LFMM 264
- Stop Caring About SEO So Much – LFMM 540
- Stop Chasing Down ARs: Have Your Website Collect Payments for You
- Stop Chasing Perfection! – LFMM 335
- Stop Competing for the Same Advertising Space – LFMM 266
- Stop Guessing—What Actually Motivates Your Team to Build Revenue
- Stop Looking for a One-Stop Shop – LFMM 270
- Stop Losing Clients Today! 4 Ways to Rethink Your Retention Marketing
- Stop Making This Time-Wasting Mistake Savvy Firm Owners Avoid
- Stop Saying ‘After the Holidays’—Here’s Why
- Stop Screwing Over Your Future Self
- Stop Taking Cases You Dread! The Secret to Hooking Your Dream Clients
- Stop Worrying About SEO – LFMM 124
- StoryBrand Part 1 – What is it? – LFMM 572
- StoryBrand Part 2 – Why It Works for Your Firm – LFMM 573
- Streamlining Your Legal Blogs: Step by Step – Ep 778
- Stressed Lawyers Don’t Know the Hooky Strategy
- Stuck With a Backlog? Dig Yourself Out With These Simple Strategies!
- Succeed in Business with the Right Strategies
- Successful Entrepreneurs Do This to Stay Motivated – Ep 722
- Supercharge Your Email Newsletters with This Simple Trick
- Supercharge Your Referral Strategy with the No B.S. Guide to Maximum Referrals and Customer Retention
- Supercharge Your Social Media Game with a Virtual Marketing Assistant
- System Update: Why Law Firms Must Embrace AI Now – Ep 785
- Systems for Success feat. Megan Beaver – Ep 704
- Take a Break! – LFMM 375
- Take the Awkwardness out of Asking for Testimonials: How to Get Positive Reviews for Your Firm
- Take the Legal Marketing Trends Survey! – LFMM 450
- Take the Stress Out of Holiday Hiring: 3 Ways to Make the Process More Efficient
- Taking a Stand Against SEO
- Taking Your Law Firm to the Next Level – Ep 698
- Tap into Your Email List! – LFMM 343
- Targeting Potential Referral Sources – LFMM 154
- Team-Building Activities You Might Actually Enjoy
- Tell Your Story, Grow Your Law Firm feat. John Hinson – Ep 709
- Ten Opportunities To Improve Your Law Firm Marketing
- Test One Thing at a Time! – LFMM 509
- That Website Speed Test Is a Pile of Lies
- The #1 Competitive Advantage For Smaller Law Firms
- The #1 Risk for Small Law Firms [and How to Avoid It]
- The #1 Video Platform to Find Gen-Z (May Not Be What You Think)
- The 2022 Legal Marketing Trends Report Is Here! – LFMM 423
- The 2023 Trends Report Is Here! – LFMM 463
- The 3 Cardinal Rules of Effective Email Communication
- The 3 Scariest Marketing Mistakes You Can Make
- The 5 Stages of Awareness for Legal Marketing – Ep 664
- The 60-Second Guide to Better Blogs
- The 7 Deadly Mistakes of Offshore Hiring
- The A to Z Social Media Guide for Law Firms – Ep 674
- The Age-Old Marketing Question Finally Answered: Quantity vs. Quality
- The Anxiety People Feel Over Marketing
- The AR Playbook: 10 Proven Tips to Collect What You’re Owed
- The Art of Content Multiplication – Ep 671
- The Art of Delegation and Getting More Done with Systems
- The Art of Law Firm Growth (Without Lead Gen) feat Fanny Cohen – Ep 714
- The Art of the World’s Best Marketing Strategy
- The Beginner’s Blueprint for YouTube – Ep 781
- The Benefits of Finding Your Niche – LFMM 586
- The Benefits of Hiring a Vendor vs. In-House Labor – LFMM 338
- The Best Cases Go to the Best Marketers – LFMM 268
- The Best Clients DON’T Come From Google – Ep 733
- The Best Marketing Plan Strategy for Law Firms – Ep 697
- The Best Practice That Gets Your Law Firm MORE (feat. Marc Cerniglia) – Ep 683
- The Best Time to Focus on Your Marketing Is RIGHT NOW
- The Best Way Law Firms Create Client Loyalty (feat. Marc Cerniglia) – Ep 680
- The Best Way Small Law Firms Build Community
- The Best Way to Drive Up Success
- The Best Way to Handle Negative Reviews (feat. Marc Cerniglia) – Ep 681
- The Best Way To Uplift Your Law Firm’s Marketing
- The Biggest Flaw in Your Marketing Might Surprise You
- The Biggest Mistake You Can Make on Social Media
- The Biggest Obstacle for Women in Law – Ep 755
- The Brand You Didn’t Know You Had – Ep 754
- The Catalyst for Growth Starts Here – LFMM 439
- The Cheapest Way To Get On The First Page Of Google
- The Commodification of the Legal Industry – LFMM 160
- The Comprehensive Guide to Email Marketing
- The Difference Between Paid Search & Paid Social
- The Dos and Don’ts of Law Firm Email Newsletters
- The Enneagram Test: A Comprehensive Way to Learn About Yourself and Your Team
- The Equation for Better Law Firm Clients – Ep 719
- The Essential Functions of a Good Law Firm Website – LFMM 584
- The Essential Pieces For a Financially Healthy Law Firm – Ep 747
- The Events in Your Life Are Orchestrated by Your Intention
- The Evolution of Stott, Hollowell, Windham, and Stancil, PLLC
- The Factual Truth About SEO For Law Firms – Ep 750
- The Firm-Killing Downside of Working from Home
- The Four Mistakes People Make With Social Media
- The Fundamentals Still Matter – LFMM 222
- The Game-Changing Marketing Solution No One Else Knows About: Meet the Content Loop™
- The Google Distraction – LFMM 140
- The Hidden Source That Brings in the Best Clients
- The High Cost of Mishandling Your Law Firm’s Data feat Sachin Bakhai
- The Holidays Are Almost Here… Don’t Lose Focus! – LFMM 209
- The Honest Truth: Most Marketing Agencies Don’t Do Enough of This!
- The Importance of a Free Download on Your Website – LFMM 291
- The Importance of Blogging for Your Law Firm – LFMM 324
- The Importance Of Getting The Details Right
- The Importance of Physical Fitness to Mental Wellness – Ep 678
- The Importance of Positive Reviews – LFMM 341
- The Importance Of Relationships
- The Importance of Setting Goals for Your Firm – LFMM 321
- The Importance of Staying in Touch (and a BIG Announcement!) – LFMM 390
- The Importance of Tech in Your Firm – LFMM 419
- The Ingredients of a Great Website, Part One: What Your Home Page Needs
- The Ingredients of a Great Website, Part Two: Beyond the Home Page
- The Ingredients of Your Social Media P.I.E. – LFMM 616
- The Introvert’s Guide to Successful Networking: Strategies for Building Meaningful Connections
- The Journey of a Law Firm Owner part 1 feat. Chris Clark – ep 729
- The Journey of a Law Firm Owner part 2 feat. Chris Clark – Ep 734
- The Key to Making Digital Ads Work BETTER
- The Laws of Content Marketing Part 1: Content Is King!
- The Laws of Content Marketing Part 1: Content Is King! – LFMM 307
- The Laws of Content Marketing Part 2: People, Not Search Engines
- The Laws of Content Marketing Part 2: People, Not Search Engines – LFMM 308
- The Laws of Content Marketing Part 3: Shared Success
- The Laws of Content Marketing Part 3: Shared Success – LFMM 310
- The Laws of Content Marketing Part 4: Track the Right Results
- The Laws of Content Marketing Part 4: Track the Right Results – LFMM 311
- The LFMM 500th Episode Special! – LFMM 600
- The Manifest Global Awards Name Spotlight Branding as 2022’s Best Recommended B2B Partner
- The Manifest Names Spotlight Branding as One of the Most Reviewed Design Agencies in Charlotte
- The Marketing Dictionary
- The Marketing Landscape Is Always Changing – Don’t Get Left Behind! – LFMM 435
- The Marketing Psychology Behind Landing Pages That Convert
- The Missing Piece That Makes Your Marketing Tools Actually Work
- The Most Overlooked Aspect of Legal Branding – 716
- The Myth About Law Firm Referrals – Ep 711
- The New Way to Build Trust – LFMM 513
- The NFL is Back: Here Are 3 Marketing Lessons You Can Apply to Your Business
- The Not-So-Secret Way Law Firms Get More Clients – Ep 708
- The Only 4 Things You Need to Start Your Podcast TODAY!
- The Only Inspiration That Creates Greatness Is Internal
- The Potential Clients Who Don’t Know They Need You – Ep 661
- The Power of Creating Loyal Clients – LFMM 585
- The Power of Effective Client Communication in Your Firm (feat. Marc Cerniglia) – Ep 684
- The Power of Evergreen Content – LFMM 403
- The Power of Evergreen Content – LFMM 425
- The Power of Evergreen Content – LFMM 594
- The Power of Knowing Your Audience – Ep 737
- The Power of Niching Down – LFMM 382
- The Power of Personality Assessments – LFMM 601
- The Power Of Twitter For Personal Branding
- The Psychology of a Brand
- The Purpose of a Website – LFMM 126
- The REAL Reason You Started Your Own Firm – LFMM 371
- The Real Truth About Building a Law Firm Website – LFMM 347
- The Real Value of Social Media for Lawyers – LFMM 370
- The Real Way That Law Firms Maximize Referrals – Ep 712
- The Reason Small Firms Fail (That No One is Talking About)
- The Referral Gap Part 1: What is it? – LFMM 106
- The Referral Gap Part 2: How to Close it – LFMM 107
- The Relationship Between Content & Paid Advertising
- The Resources Every Law Firm Website Should Have – LFMM 317
- The Rise of AI-Generated Content
- The Role You Play in Your Marketing – LFMM 312
- The Rules of (Social Media) Engagement – LFMM 358
- The Scary Truth About SEO – LFMM 340
- The Secret Immeasurable Benefit of Email Marketing
- The Secret to Doubling Your Referrals Without Spending a Penny on Advertising
- The Secret to Hiring Top Talent—Even on a Budget
- The Secret to Winning Repeat Business
- The SEO Gold Rush – LFMM 294
- The Shift Happening With Search Generation
- The Shocking Amount of Revenue You Lose by Doing Your Marketing Yourself – LFMM 444
- The Shortcut to Boosting Your Team’s Communication Starts with a Quiz
- The Single Best Way to Improve Your Marketing in 2018 – LFMM 213
- The Single Best Way to Increase Referrals – LFMM 190
- The Small Details That Bring Big Clients
- The Smart Way This Law Firm Sets Its Rates – Ep 732
- The Smart Way to Hire: Why It’s Time to Shake Up Your Law Firm’s Hiring Process
- The Smart Way to Use Social Media for Your Law Practice – LFMM 210
- The Social Media Diet for Law Firms – Ep 670
- The Spotlight Branding Merger
- The Story Isn’t About You – LFMM 248
- The System that Creates Systems – Ep 700
- The System You Need to Make Podcasting a Breeze
- The Top 5 Legal Podcasts You Should Be Listening to in 2024
- The Top 5 Tasks To Delegate TODAY
- The Trends Report Survey Is Live! – LFMM 588
- The Tried & True Marketing Method That Law Firms Need – Ep 715
- The Truth About Email Data – LFMM 590
- The Truth About Your Social Media Followers – LFMM 456
- The Truth About Your Website and ADA Compliance
- The Two Approaches to Blogging – LFMM 437
- The Ultimate (Free) Organizational App for Your Business
- The Upside of SGE – An Opportunity for Small Law Firms
- The Value in Bad Prospects – LFMM 471
- The Way Successful Law Firms Keep Their Clients First
- The Wrong Data Is Vanity – LFMM 283
- The Xs and Os of a Winning Law Firm: 5 Football Lessons That Will Help Your Business Thrive in 2021
- There is more to internet marketing than Google! – LFMM 105
- These Put Your Law Firm in the Fast Lane – Ep 667
- Think Differently- How to Market & Sell Legal Services – LFMM 241
- Think You’re Getting Scammed? Do These 5 Things NOW
- This AI Could Make Your Website Obsolete?
- This App Makes Sending Emails Easier!
- This Builds Community Better Than Anything – Ep 721
- This Episode is a Selfish Plug (Client Story) – Ep in 725
- This is Making SEO Obsolete for Law Firms – Ep 777
- This Is Why Your Social Media Feels So Annoying Lately
- This Method Remains Undefeated In Legal Marketing – Ep 713
- This Pitfall Traps Lawyers in Mediocrity
- Thoughts from Our Chat with Gary Vaynerchuk – LFMM 408
- Thoughts from the Richard James Partners Club in Phoenix
- Three Benefits of a First Class Website
- Three Reasons You Need Video on Your Law Firm Website
- Three Reasons Your Law Firm Needs a Blog… And Why That Blog Belongs On Your Website
- Three Ways to Build Your ACE Brand
- Three Ways to Use Facebook Ads Effectively
- TikTok for Lawyers? – LFMM 323
- TikTok Isn’t Just for Kids: How Your Firm Can Leverage TikTok as a Marketing Tool
- TikTok’s Controversies: What Does the Future Hold for the World’s Most Popular App?
- Time Tracking Made Easy: Use Clockify to See How Much Time You’re Actually Spending on Tasks!
- Tips for 2024 Success – LFMM 603
- Tips For An Improved Website Conversion Rate
- Tips for Better PDFs – LFMM 618
- Tips For Building a Priceless Community on Social Media – Ep 775
- Tips for Chopping Up Webinars – LFMM 574
- Tips For Creating A Stronger First Impression
- Tips For Mastering Client Communication
- Tips For Producing High Quality Content
- Tips for Your Hiring Process – LFMM 357
- Tips for Your PPC Strategy – LFMM 580
- Tips to Keep Up the Momentum in Q4 – LFMM 577
- TOMA + Branding = Better Clients
- Tools Versus Strategy – LFMM 220
- Top Takeaways From the Clio Cloud Conference
- Tracking ROI: Don’t Get Tunnel Vision – LFMM 251
- Tracking the Right Numbers: Data Every Firm Should Know
- Traction: Get A Grip On Your Business
- Train Your Referral Army – LFMM 234
- Transforming Elder Advisors Law
- Trends Report Finding: Firms Want Quality, Not More – LFMM 650
- Trends Report Finding: How Law Firms Handle Marketing – LFMM 657
- Trends Report Finding: Law Firm Referrals – LFMM 659
- Trends Report Finding: Networking ROI – LFMM 651
- Trends Report Finding: Offshore Staffing – LFMM 656
- Trends Report Finding: What Firms Spend on Marketing – LFMM 649
- Trends Report Finding: Why Law Firms Lose Business – LFMM 648
- Trends Report Findings: Law Firm SEO – LFMM 658
- Trust the Process
- Turn More Consultations into Happy Clients with This Simple Mindset Switch
- Turn Your Website Into an Educational Resource – LFMM 231
- Turning Problems into Opportunities – LFMM 395
- Twitter Marketing for Business: Four Ways to Reach a Larger Audience When You Tweet
- Twitter Marketing: Five Steps to a More Engaging (and More Profitable) Twitter Presence.
- Two Effective Lead Nurturing Tactics
- Two for (Less Than) the Price of One – LFMM 464
- Two Quick Tips for Organizing Your Emails
- Understand Your Marketing Results – LFMM 422
- Understanding the Benefits of Malpractice Insurance
- Understanding the Power of Value-Driven Content
- Understanding Your Google Analytics Part 1: Users vs. Sessions
- Understanding Your Google Analytics Part 2: Bounce Rate vs. Exit Rate
- Unlocking The Secrets of Knowledge Retention
- Use Your Marketing to Give Before You Receive
- Using Tech to Make Your Firm More Profitable
- Vanity Metrics: The 1st Horseman of Social Media Failure – Ep 760
- Vendor Management Part 1 – Setting Expectations – LFMM 442
- Vendor Management Part 2 – The Biggest Downfall in Your Relationship – LFMM 443
- Vet Your Marketing Vendors – LFMM 495
- Video Marketing for Lawyers: How to Make Your Videos Awesome
- Video Week Day 1: The Right Strategy – LFMM 530
- Video Week Day 2: How to Make a Good-Looking Video – LFMM 531
- Video Week Day 3: Where to Put All Those Videos – LFMM 532
- Video Week Day 4: Don’t Script Your Videos! – LFMM 533
- Virtual Assistants: Why You Need One and What Tasks to Delegate
- Virtual vs. Traditional Offices: A Guide to Making the Right Choice for Your Law Firm
- Want More Engagement on Social Media? Here’s How to Do It!
- Want to Get More From Your Social Media Strategy? Get Your Team to Help!
- Want to Improve Your Content? Consider Interview-Based Blogging
- Want to Improve Your Intake and Conversion Processes? Use Content!
- Want to Make Your Firm Even Stronger? Be Inclusive!
- Want to Show Off Your Expertise? Write a Book!
- Watch Out for Deceptive Marketing Tactics – LFMM 397
- Ways to Boost Your Social Media Presence in 2020 – LFMM 290
- Ways to Fix Cash Flow Issues in Your Law Firm – LFMM 320
- We Want to Hear from YOU! – LFMM 575
- We’re Challenging Business Owners To Raise The Bar On Customer Service In 2012
- We’ve Been Working with a PPC Company. Here Are 3 Things We’ve Learned
- We’ve Started 2 Podcasts, and So Can You! Tips, Tricks, and Lessons Learned from 4 Years in Podcasting
- Website Week Day 1: Don’t DIY Your Website! – LFMM 514
- Website Week Day 2: Questions to Ask Your Developer – LFMM 515
- Website Week Day 3: Not All Hosting Is Equal – LFMM 516
- Website Week Day 4: You Need a Lead Magnet – LFMM 517
- Websites Don’t Create Leads – LFMM 568
- Websites Don’t Create Website Traffic – LFMM 267
- Websites Don’t Generate Leads!
- What “Word-Of-Mouth” Looks Like In The Digital Age
- What a Coach Could Do for Your Firm
- What a Legal Content Expert Wants You to Know About AI
- What About Those Directories? – LFMM 325
- What Are Good Blog Topic Ideas For My Law Firm?
- What Are the Most Important Functions of a Good Law Firm Website?
- What Are You Thankful For?
- What Are You Trying to Accomplish on Social Media? – LFMM 168
- What are your core values? – LFMM 453
- What Can Coaching Do for You? Part 1
- What Can Coaching Do for You? Part 2
- What Can You Do OFF the Internet to Get the Most Out of Your Marketing?
- What Decisions Would You Make? – LFMM 477
- What Do You Want Your Social Media To Do?
- What Does “Branding” Mean for Lawyers? – LFMM 125
- What Goes Into An Effective Email Newsletter – LFMM 254
- What Growing Your Team Means For Your Firm – Ep 727
- What I Want You to Know About Social Media
- What if SGE is Inaccurate?
- What is “Top of Mind Awareness?” – LFMM 161
- What Is a “Proprietary Platform”? – LFMM 410
- What Is AI Hallucination? – LFMM 639
- What Is Your *WHY*?
- What Kind of Content Should You Publish On Your Website?
- What Kind of Content Works Best? – Ep 673
- What Kind of Video Should a Law Firm Have? – LFMM 292
- What Kind of Video Should I Create for My Law Firm Marketing? – LFMM 102
- What Law Firms Should/Shouldn’t Do! – Ep 736
- What Lawyers Can Learn from the Business World
- What Limits ChatGPT + What Makes It Shine
- What Makes a Good Story? It’s Not What You Think
- What Makes Your Law Firm Different? – Ep 663
- What Mattered in 2020? Content! – LFMM 348
- What Metrics to Track for Social Media Success – LFMM 614
- What Not to Do With Your Law Firm Website
- What Scares Me: How Slow Adaptation Creates Bad Situations
- What Scares Me: Most Lawyers are Given the Wrong Expectations of ROI
- What Scares Me: The Scary Reality of Mental Health for Lawyers
- What Should a Website Cost for my Law Firm? – LFMM 276
- What should I be posting for my law firm social media? – LFMM 103
- What Should I Blog About? – LFMM 226
- What Should Social Media Services Cost? – LFMM 277
- What Should Your Law Firm Blog About?
- What Social Media Accounts Should a Law Firm Have? – LFMM 171
- What Social Platforms Should You Be On? – LFMM 615
- What Successful Marketing Looks Like
- What to Do with Bad Prospects
- What to Include in Your Law Firm E-Newsletter
- What to Know About Meta’s Threads App – LFMM 549
- What True Lead Generation Is—And Why We Offer It
- What We’re Thankful For
- What You Can Learn About Marketing from Your Business Card – LFMM 156
- What You Need To Know About Social Media Growth
- What You Need to Know About the Facebook Newsfeed Change – LFMM 230
- What You Should Post on Social Media – LFMM 612
- What Your Email Newsletter Should Accomplish – LFMM 182
- What’s Holding Many Law Firm Owners Back? – Ep 701
- What’s the Plan? – LFMM 225
- What’s Worse For Small Law Firms: Bad Content or No Content?
- What’s Your Marketing Budget? – LFMM 508
- What’s Your Mindset? – LFMM 351
- What’s Your WHY? – LFMM 398
- When Is the Right Time to Post Social Media Content?
- When Preparing For An Economic Crash, Remember These Three Crucial Lessons
- When Should I Bring My Marketing In-House? – LFMM 271
- When to Let Go of Control
- When to Post Your Content – LFMM 431
- Where Do I Start? – LFMM 108
- Where Do Your Clients Hang Out? – LFMM 342
- Where Law Firms Go Wrong with Digital Ads
- Where Referrals Fit in Your Sales Strategy
- Where Should You Spend Your Marketing Dollars First?
- Where to Start With Your Internet Presence – LFMM 202
- Where We’re At With AI
- Where’s Your Office? – LFMM 473
- Which Social Media Channels Should You Use…And Why?
- Who Are You Inviting? – LFMM 174
- Who Are Your Competitors? – LFMM 355
- Who Should I Send My Email Newsletter To? – LFMM 148
- Why “Competing on Price” is a Recipe for Disaster
- Why Branding Matters for Lawyers
- Why Branding Matters for Small Businesses
- Why Do You Hate Marketing? – LFMM 480
- Why E-Newsletters are as Essential as a Website – LFMM 137
- Why Every Lawyer Needs an Email Newsletter
- Why Have a Marketing Plan?
- Why Having Marketing Categories Matters a LOT! – Ep 691
- Why Hire a Marketing Company That Focuses Solely on Lawyers?
- Why Hire Overseas Staff? 5 Reasons from Delegation Expert Brett Trembly
- Why Is It So Hard to Let Go of Stress?
- Why It’s Easy to Waste Money on SEO – LFMM 205
- Why Lawyers Have an Image Problem (And How to Fix It)
- Why Loops Are Better Than Funnels – LFMM 326
- Why Most People Are Scared of Lawyers and What to Do About it
- Why People Ignore or Forget Your Law Firm – Marketing Insights
- Why Seeing Every Call as a Sales Pitch Holds You Back
- Why SEO Might Be Irrelevant for Your Law Firm Website – LFMM 146
- Why Simple is Better: Video Marketing
- Why Small Firms Need a New Take on Virality
- Why We Feel So Driven to Help Lawyers
- Why We’re Not a One-Stop Shop
- Why You Lose Job Candidates
- Why You May Need to Rethink Your Firm’s Marketing Plan – Ep 696
- Why You Need a “Giveaway” on Your Website – LFMM 189
- Why You Need an Internet Marketing System
- Why You Need Video on Your Law Firm Website – LFMM 167
- Why You Should Have a Great Website – LFMM 101
- Why YOU Should Have Content Marketing – LFMM 445
- Why You Should Post ALL of Your Newsletters to Your Website
- Why You Shouldn’t Be Handling Your Firm’s Books – LFMM 563
- Why Your Favorite Brands Trust This Marketing Strategy – Ep 772
- Why Your Law Firm Needs a Mobile-Friendly Website
- Why Your Law Firm Website Should Repel (Some) People
- Why Your Team Doesn’t Care About Your Firm As Much As You Do (And How To Fix It)
- Why Your Website Should Offer a Free Resource
- Win an Award? Here’s How to Publicize It the Right Way
- Won’t My Law Firm Email Newsletter Just Annoy People? – LFMM 172
- Work On Your Firm, Not In It – LFMM 564
- Working with a Local Marketing Company – LFMM 404
- Would Your Firm Run Without You? – LFMM 617
- Write for Humans, Please – LFMM 490
- Write for People, Not Robots!
- Write Your Website Content For Humans, Not SEO Robots – LFMM 177
- Write Your Website Content for Humans, Not SEO Robots – LFMM 200
- Write, Publish, Succeed: Self-Publishing Tips for Solo Lawyers
- Wrong Expectations: The 3rd Horseman of Social Media Failure – Ep 762
- Wrong Type of Content: The 4th Horseman of Social Media Failure – Ep 763
- Yes, You Can Actually Still Get More Referrals! – LFMM 337
- You Created a Podcast, Now What?
- You Don’t Have to Compete (as much)! – LFMM 466
- You Don’t Have to Compete on Price – LFMM 314
- You Don’t Know How to Market Your Firm – LFMM 467
- You Don’t Need Engagement on Social Media – LFMM 642
- You Don’t Need Fancy Equipment to Make a Podcast – LFMM 489
- You Don’t Need More Lead Generation – LFMM 587
- You Don’t Need Bigger Traps; You Need A Bigger Market: Part I
- You Don’t Need to Go Viral to Be Successful on Social Media
- You May Not Actually Need More Lead Generation
- You Need KPIs – LFMM 354
- You Need to Adapt – LFMM 478
- You Never Stop Learning – LFMM 424
- You Only Burn a Referral Source Once – LFMM 236
- You Should Be Giving Away the Farm – LFMM 589
- You Should Become an Average Lawyer — The Perks of Averaging Your Firm’s Metrics
- You’re Easy to Forget – LFMM 295
- You’re Not as Famous as You Think You Are – LFMM 543
- You’re the Best! (Even If You Can’t Say It) – LFMM 345
- You’re Already Creating Good Content—Here’s How to Make It Great
- You’re Not Alone: Learn and Grow with a Professional Organization
- Your 2017 Law Firm Marketing Plan – LFMM 157
- Your Audience Size Doesn’t Matter (As Much) – LFMM 427
- Your Brand = Your Reputation – LFMM 630
- Your Brand Identity is More Important Than SEO – LFMM 217
- Your Brand Is About These 2 Things – LFMM 438
- Your Credibility is More Important Than SEO – LFMM 215
- Your Data Is a Hot Mess—How to Clean It Up
- Your Experience Doesn’t Matter! – LFMM 418
- Your Fall Marketing Check-In – LFMM 193
- Your Firm’s Social Media Just Got MORE VALUABLE with This Recent Google Change
- Your Ideal Client Is Just 3 Steps Away: Don’t Let Them Slip Through Your Fingers!
- Your Keys to Law Firm Growth in 2020
- Your Kids Don’t Understand Social Media More Than You
- Your Law Firm Is Like a Football Team – LFMM 346
- Your Law Firm Website Should Reflect Your Status
- Your Legal Blogs Could Be Turning People Away! – Ep 768
- Your Marketing As a Gatekeeper – LFMM 164
- Your Marketing is Broken Without This Relationship
- Your Marketing Needs This, But You’re Not Going to Like It
- Your Marketing Portfolio – LFMM 221
- Your Marketing Should Repel People – LFMM 416
- Your Marketing Shouldn’t Be Complicated (But It Probably Is)
- Your Referral Network is Broken!
- Your Referral Strategy is More Important Than SEO – LFMM 214
- Your Relationships Are More Important Than SEO – LFMM 216
- Your SEO Is Probably Good Enough Already
- Your Social Media’s Best Friend
- Your Thoughts Create Your Reality
- Your Time Is Valuable, So Don’t Waste It! Resolve to Delegate in 2022
- Your Time Is Valuable! – LFMM 396
- Your Web Presence Matters, Even if Your Practice is Based on Referrals – LFMM 201
- Your Website Is Your Digital Office! – LFMM 330
- Your website. A Haunted House of Horrors?