The Upside of SGE – An Opportunity for Small Law Firms

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Why SGE is a Big Win for Small Law Firms

🚀 Google’s Search Generative Experience (SGE) is changing how people find legal information—but it’s actually great news for small law firms. Instead of competing for the top three search results, SGE gives you multiple chances to show up in AI-powered snippets. In this episode, Smike and Eddie break down how to leverage this shift to get more visibility without a massive SEO budget.

📌 Key Takeaways:

  • 🔍 Why SGE gives small firms more chances to appear in search results
  • ⚡ The SEO shift lawyers need to understand now
  • 🎯 How to optimize your content to benefit from SGE’s new format

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!