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2023 Legal Marketing Trends Report

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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

Podcast Production

Take Your Brand to the Next Level

Like blogging and video, podcasting is a great way to get educational, relevant content in front of your audience through an easily consumable medium. However, podcasting provides an additional credibility and authority boost that blogging and video can’t match. That’s because people view a podcast similar to the way they view someone publishing their own book or having their own talk radio show.

This content platform is exploding right now, and as an attorney, you can be at the forefront of your industry to elevate your position as the go-to authority in your market.

Aside from the credibility benefits, podcasting also:

  • Delivers a new, convenient, and easy-to-use content medium for your audience to consume
  • Creates a more personal connection to your audience
  • Builds a community of listeners that grows with each episode you publish

Spotlight Branding is one of the first marketing companies making this service available exclusively for attorneys and financial pros. The key features of this service includes:

  • Show logo creation
  • Intro/outro music bed creation
  • Hosting platform account creation and publication to over 20 different platforms, including Apple Podcasts, Spotify, Pandora, Google Podcasts, and more! [Hosting platform subscription fee is separate]
  • Up to 2 episodes per month

Interested in starting a podcast for your firm? Contact us today!

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