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2024 Legal Marketing Trends Report

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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

Website Design & Content

Websites, Done the Right Way!

Your website plays a key role in the marketing of your firm. It’s not just for people to find online, but it’s also a resource for referral sources, potential new clients, people you meet networking, etc. It’s the main hub of all your marketing, both what you do online and offline!

Creating the perfect website starts with an understanding of the main responsibility of a website for a law firm or financial firm.

Your website is a digital brochure. It has two primary jobs. One, is to let someone know if they are in the right place. And two, to create confidence that they should choose your firm (with a call to action to do so, of course).

Our website design process has been created to be easy and seamless for you, while still providing a robust site full of all the right features. Our team will guide you through the process, which includes creating multiple designs, choosing a direction for content such as what pages to include, and direction for key features such as a free download, testimonials, blogs, video, and more!

Through a balance between modern design and content strategy, our team can build the right website for your firm. And, our team of expert writers handles all of the content creation!

Key Features

  • Custom Designs
  • Strategic Planning
  • We Create the Content!
  • Free Resource Download
  • Blog & Video Sections
  • Ongoing Website Management

Contact us today to discuss your new website!