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Being unforgettable means you’re a leading expert in your practice area. It means having a memorable and authoritative brand, and that people prefer you over the competition. Being unforgettable means people don’t forget you or what you do, and that no referral or opportunity is missed. For too long marketers have neglected these principles while charging high rates and producing minimal results. We have a better way...here’s how:

Focus on People, Not Search Engines

Search engines are a crowded space, where many fail and few succeed. Despite what you’ve been told, SEO does not need to be the focus of your marketing.

Build a Premium Brand

Building a brand simply means being seen as the best at what you do. It’s your reputation! A strong brand means better conversion and better clients.

Stay Top-of-Mind

The average firm is only receiving 33% of the referrals they could be. Staying connected with your network is key to maximizing referrals.



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Proven Results from Nearly a Decade in the Industry

A lot of companies promise results, but they don’t tell you exactly what you can expect outside of “more website visits” or “more leads.” At Spotlight Branding, our services are designed to help you in the following ways:

More Referrals: Most lawyers know that referrals are important, but you are likely missing out on more than you realize. Our primary aim will be to keep you connected with your network and maximize your referrals. Additionally, the better connected you stay with people, the more opportunities that will come your way for strategic partnerships, speaking engagements, and more!
Better Clients: Do you want more clients, or better clients? Better clients allow you to do more of the legal work you enjoy most, while affording you the opportunity to raise your rates.
Increased ROI: Our services are designed to increase the results you receive from all marketing initiatives, both online and off. From networking in person to a pay-per-click campaign through another company, your marketing activities will perform better due to the foundation we put in place for you.
Expert Reputation: People want to work with the best, and someone they can trust. By showcasing your firm as a thought leader in your community, you can stand out from other lawyers and become the go-to law firm in your practice area.

Don’t take our word for it! Here’s feedback from our clients on the success they’ve had working with us:

“I’ve been with Spotlight Branding for 3 months and I’m very happy with their services!  For one example of the benefits they have already provided in that short time, an attorney that I had not spoken to in years contacted me and referred a new case because she saw my newsletter and social media, both generated by Spotlight Branding.”

Jason IsaacsonSunshine Isaacson & Hecht, LLPJericho, NY

“Our law firm hired Spotlight Branding to help us develop and automate our branding and social media efforts after talking to a number of marketing and branding companies. What separates the Spotlight professionals from the rest of the pack is the holistic system they developed specific to attorneys to help develop a path to help implement the voices of their clients, something that was important to us. We are excited to be working with Spotlight team.”

Pat LindenLinden Segal LLCDenver, CO

“Spotlight Branding has provided our firm with a bold web page that has garnered compliments from friends and clients. The folks responsible for managing our site have always been easy to get in touch with and responsive to our requests and needs.”

Cooper KnowltonBergstein Flynn and Knowlton PLLCJersey City, NJ

“We have been very pleased with our relationship with Spotlight Branding. While new to the Spotlight Branding family, they are exceeding our expectations and are very committed to the success of our firm marketing. They stay in constant communication with us with weekly updates and scheduled calls with our assigned team member, Talia. We have nothing but good things to say about Spotlight and look forward to continuing to work with them.”

Jessica PriceLehnhardt Price Family LawMonroe, NC

“A firm’s website is the lobby of the modern law firm. Spotlight Branding created a spectacular first impression for our firm that clients, friends and even opposing counsel regularly compliment. The resource guide, videos and regular content produced by Spotlight draw people to our site on a constant basis – producing new clients and goodwill within the industries we serve. I have referred many colleagues to Spotlight as there is no better partner to any law firm looking to stand tall and establish a recognizable brand in the crowded field for professional and legal services.”

Aaron BradfordBRADFORD, LTDDenver, CO

“We did a website redesign with Spotlight in 2018 and are very satisfied with the new site and the thought that went into it. Jessica Milicevic has been very responsive, creative and considerate of how to express our uniqueness through the site. We started content services with Spotlight and we like the results so far even though it’s still early.”

Gary WinterLawvexClovis, CA

“Spotlight Branding has far exceeded our expectations. As a small firm, developing our business is key. We spent a lot of time researching branding and marketing companies and finally settled on Spotlight after speaking with several current Spotlight clients who sang their praises. Despite hearing all the positive reviews, we were still skeptical. It seems rare these days to find a company that fully follows through on everything they say they will and within the timeframe they promise. Our one on one communications with Anna Casey, our personal representative, could not be better. She is so attentive and prompt and invested in the success of our law firm. The product is better than we could have hoped for and the immediate increase in business is undeniable. The feedback from our peers in the legal community has been fantastic too! Our firm cannot recommend Spotlight highly enough. We are truly grateful to be working with them.”

Joanna McCrackenPiper McCracken, PLLCNashville, TN

“Spotlight Branding has given me a beautiful new website and newsletter that I absolutely love. The customer service is great. They are responsive and communicative. I recommend Spotlight Branding to any firm who is looking to take their firm to the next level.”

Alejandra AguileraThe Aguilera Law Center, P.A.Miami, FL

“When I started with Spotlight Branding, I was a year into having my own practice.  After utilizing Spotlight’s help to create a professional website and conduct email and social media marketing, I have seen dramatic growth in revenues.  In four short years I have gone from a truly solo shop to a three attorney, eight total staff person law firm, and have increased revenues by at least 30% year on year ever since.” 

Brett TremblyThe Trembly Law FirmMiami, FL

“Since hiring Spotlight Branding, I have seen significant measurable results. My referrals have steadily increased month by month.  Having a consistent presence on social media and a well-designed monthly newsletter has helped keep me top of mind with my referral sources and former clients. Consequently, my revenues have increased by an average of 5% per month every month so far this year.”

Chris ClarkThe Law Office of Chris Clark, PLLCCharlotte, NC

“My firm has been using Spotlight Branding for over 2 years and our firm’s gross income has more than doubled since before we started our marketing program. I truly believe that the email newsletter, social media posts, blog posts, videos, and website updates are a big reason for our success. I know I look to the Internet whenever I need a service, so I know my clients are looking for us there as well. Spotlight has assisted in making sure that our Internet presence puts our best foot forward and creates an impression that allows us to bring in new clients.”

Vanessa VasquezVasquez de Lara Law GroupMiami, FL

“The number of attorney referrals we receive on a daily basis has doubled since we retained Spotlight Branding.”

Eric ToscanoTenant Law GroupSan Francisco, CA

“My exposure has increased exponentially since engaging the services of Spotlight Branding. The traffic I receive to my firm and on social media has doubled over the past 5 months! They are the best choice for making the right clients focus on your business!”

Christina McKinnonLaw Office of Christina A. McKinnonMiami, FL

“Excellent service and always on time! I can directly attribute a substantial percentage of our business growth to John, Marc and the team at Spotlight!”

Ethan DunnMaxwell Dunn PLCSouthfield, MI

“I have had a great experience with Spotlight Branding. I work with John and his team and they always follow up with excellent responses.”

Thomas InkelaarInkelaar LawOmaha, NE

“Spotlight Branding has been terrific. They know their stuff and do great work. We have been with Spotlight for a few years now and get real value from our working with them.”

Gregory McCollumGreg McCollum Complete Legal Defense TeamMyrtle Beach, SC

“Top notch company to keep you in front of your clients. Spotlight Branding has been with us from day one and have remained in constant contact with us to ensure our name stays in the forefront. Any request we make has been answered immediately. John Hinson has been the captain of our marketing and does an outstanding job. Worth every penny!”

John TottenJohn M. Totten, P.C. Attorney at LawAthens, AL

“Our law firm has been using Spotlight Branding for all of our internet marketing for nearly two years. The team is professional, efficient, competent and pleasant to work with. We are pleased with the new website they built for us, as well as the content of our social media posts, monthly newsletters and videos. We have received overwhelmingly positive feedback from our clients and colleagues. For these reasons, we highly recommend Spotlight Branding.”

Brielle MarkWeisberg Kainen Mark, Attorneys at LawMiami, FL

“Spotlight Branding took my idea and made it into a wonderful brand. The development process was quick and easy for me and didn’t add stress to my already busy schedule. The site looks fantastic!”

Jaime TophamTopham Family LawGrantsville, UT

“I have been extremely pleased with Spotlight Branding. My website is beautiful and I LOVE it! Big applause for the content writer – he was true to my writing style, yet managed to convey the message in a professional, kind, and caring manner. If you are looking for someone to create a website for your law firm, you absolutely owe it to yourself to call the good people at Spotlight Branding. You will be extremely pleased with the result.”

Kayleene WriterLaw Offices of Kayleene H. Writer, PLCIrvine, CA

“I have recently worked with Spotlight Branding on creating a revised website for my firm. They were very easy to work with and very knowledgeable about the entire process. I have very little experience with Social Media, and it is a pleasure to work with a company that can quickly get me up to speed in this important marketing arena.”

George HoughProActive Legal Care Law OfficePalm City, FL

“I hired Spotlight Branding to recreate my website, which I had built myself. Spotlight Branding actively sought my input, listened to my suggestions, and created a website that I absolutely love. I would recommend them to anyone who is looking to redesign their website.”

Bob Boeshaar Law Offices of Robert V. BoeshaarSeattle, WA

“As the owner of a growing law firm, it is impossible to spend the amount of time necessary to keep up my firm’s web presence – Spotlight handles it flawlessly! Prospective clients and referral resources frequently tell me they see me all over social media, love my blog and newsletter, and finally, my website. I have seen my newsletters forwarded to individuals and companies that I would never have reached before I hired Spotlight. 

I hardly lift a finger to manage my web presence. The work that Spotlight does behind the scenes is always on-point, timely, and the highest quality. This is the first marketing firm I have worked with that took the time to ensure that my branding is unique to my firm, not a carbon copy of others. They are constantly finding new and innovative services to offer and respond quickly to questions.”

Amy HoffmanAPH Law, PLLCPuyallup, WA

“I would call myself a website connoisseur. I review lists like, ‘Top Ten Lawyer Websites of the Year.’ I had a cutting edge design in mind, and Spotlight Branding made it happen, but also made sure that I didn’t go too far into the future by including proven strategies. I am also very pleased with the quality of the writing that they have originated. Finally, I am very picky, and they handled all of my requests quickly and graciously. I highly recommend them if you would like to take your marketing to the next level.”

Jane MuirJ. Muir and AssociatesMiami, FL

“Spotlight Branding helped me create a blog that was awarded the 4th best in the country for my practice area.

I have worked with other legal marketing firms in the past, but Spotlight outshines them all. They get everything done on time! The staff is responsive to all of my requests, usually addressing the need the same day. Every month when my e-newsletter goes out I get immediate responses. I wholeheartedly endorse and recommend Spotlight Branding.”

Barry WaxLaw Offices of Barry M. WaxMiami, FL

“I have worked with a number of other online marketing firms over the last few years and Spotlight Branding has been the most comprehensive, responsive, and reasonable to work with, they just ‘get it.’

Since using Spotlight Branding my leads have increased, but more importantly it takes less time to convert the leads. Potential clients are ready to hire so much earlier in the process because I think they already trust us and that has been the biggest improvement since starting to work with Spotlight Branding.”

Lewis LanderholmLanderholm LawPortland, OR

“Spotlight Branding designed our web site and now provides our ongoing  web marketing. The Spotlight Branding team is excellent.

The quality of their blog articles, newsletters and posts are excellent. They are timely and on top of their work. I am very appreciative of their ability to improve our web presence as an expert in our field.”

Ray GarciaLaw Offices of Ray Garcia, P.A.Miami, FL