“The monthly blogs have helped generate more leads and keep our firm visible to prospective clients.”
We’re excited to share the results we’ve delivered for IP Works Law, a Pennsylvania-based intellectual property law firm that helps growing businesses protect their brands, products, and innovations. Catherine Cavella has worked with Spotlight for many years, relying on our team to help market her firm consistently while she focuses on serving clients. As her practice has grown, one of the biggest benefits has been knowing that her marketing is being handled strategically and consistently without requiring her day-to-day involvement.
Over the years, our work together has helped increase IP Works Law’s visibility, generate new leads, and keep Catherine in front of the types of businesses she wants to serve. She specifically notes that she regularly sees an increase in leads following the publication of her monthly blogs. For a firm that serves innovative companies launching new products and brands, staying visible and top of mind is critical—and having a marketing partner that understands law firms has allowed Catherine to do exactly that. If you’d like to have a conversation about creating results like this for your firm, use this link to schedule a free strategy session with our team.
Transcript:
“IP Works Law is the name of the firm, and we do intellectual property law in Pennsylvania. Our ideal clients are small companies that are launching new products and building new brands. We fill a sweet spot by acting as an internal IP department for those companies, providing structure, efficiency, and guidance along the way.
I’ve been with Spotlight for many, many years now, and they’ve been really instrumental in helping me grow my firm. The biggest return on investment I’ve gotten is my time, peace of mind, and knowing that the marketing is getting done consistently. I definitely see an increase in leads coming in after the monthly blog.
Spotlight has a way of doing things that makes sense for law firms, and I think their expertise with law firms really shines through.”
