BECOME UNFORGETTABLE.

Being unforgettable means you’re a leading expert in your practice area. It means having a memorable and authoritative brand, and that people prefer you over the competition. Being unforgettable means people don’t forget you or what you do, and that no referral or opportunity is missed. For too long marketers have neglected these principles while charging high rates and producing minimal results. We have a better way...here’s how:

Focus on People, Not Search Engines

Search engines are a crowded space, where many fail and few succeed. Despite what you’ve been told, SEO does not need to be the focus of your marketing.

Build a Premium Brand

Building a brand simply means being seen as the best at what you do. It’s your reputation! A strong brand means better conversion and better clients.

Stay Top-of-Mind

The average firm is only receiving 33% of the referrals they could be. Staying connected with your network is key to maximizing referrals.

#UnforgettableLawyer

LEARN MORE

Spotlight Branding created a spectacular first impression for our firm that clients, friends and even opposing counsel regularly compliment. The resource guide, videos and regular content also draw people to our site on a constant basis – producing new clients.

Bradford, LTD

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Spotlight Branding has provided our firm with a bold web page that has garnered compliments from friends and clients. The folks responsible for managing our site have always been easy to get in touch with and responsive to our requests and needs.

Bergstein Flynn & Knowlton PLLC

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What separates the Spotlight professionals from the rest of the pack is the holistic system they developed specifically for attorneys to help them develop a path to implement the voices of their clients, something that was important to us.

Linden Law Partners

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When I started with Spotlight Branding, I was a year into having my own practice. After utilizing Spotlight’s help to create a professional website and conduct email and social media marketing, I have seen dramatic growth in revenues. In four short years I have gone from a truly solo shop to a three attorney, eight total staff person law firm, and have increased revenues by at least 30% year on year ever since.

Trembly Law

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We did a website redesign and are very satisfied with the new site and the thought that went into it. Our Brand Manager has been very responsive, creative and considerate of how to express our uniqueness through the site.

Lawvex

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I really liked how Spotlight had a process to make my brand come alive. My Brand Manager outlined the project and knew exactly what questions to ask to help translate my vision and personality into a brand. Spotlight is perfect for solo practitioners like me.

Petry Law Firm, PLLC

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Why Us?

Honestly, we’re frustrated with the current state of marketing for law firms. Many lawyers are missing out on business that should be theirs. And, our competitors continue to lead lawyers down a path of overly focusing on SEO and search engines.

We believe we have a better way to market a law practice. It starts with building a strong reputation, or “brand” as we say in the industry. From there, we keep your brand front and center, so that no referral or opportunity is missed!

OUR STORY