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2023 Legal Marketing Trends Report

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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

Unleash the Power of Content Marketing for Your Firm

Tired of running on the SEO hamster wheel?

Frustrated with all of the leads you get that aren’t a perfect fit for your firm?

Our second book can solve these problems and more! In just 100 pages, we are giving you all of our deepest content marketing secrets, along with action items to help you get started on building a content marketing foundation for your firm immediately!

We’ll cover topics like:

  • How content generate and maximizes referrals
  • The strengths and purpose of each kind of content medium
  • And much more!

But we’re not keeping this golden info all to ourselves. We want to help you out, for FREE.

Simply complete the form below to request your copy:

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