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2024 Legal Marketing Trends Report

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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

Social Media

Stay Connected Through Social Media

With almost 3 billion users, social media is a critical component of an up-to-date marketing plan.

To get started, first understand that social media for most firms is not about creating leads! People typically aren’t going to Facebook to find a lawyer or an accountant.

Instead, social media is about staying connected with people and increasing your firm’s exposure. It’s not about getting clients from social media, it’s about staying in touch with people, furthering your reputation, and getting more clients from referrals.

This starts with creating a consistent presence on the main social media platforms. Our team will help your firm set up any necessary accounts, and from there create content that goes out daily. And, just like with our websites, we write the content!

The goal of the content is to create the right balance between promoting your firm and providing helpful resources, keeping your audience engaged. Our unique “Content Balance” strategy makes sure that your social media profiles have the right mix of content, from promoting your website and your services, to providing your audience with resources such as blogs, quotes, and more.

As with any of our services, always remember you will have final approval on content, which is typically created a month in advance. This allows you to review and tweak the content with ease and efficiency.

Key Features

  • Account Set Up
  • Daily Management & Oversight
  • We Create the Content! (you can provide additional posts, complimentary)
  • Custom Graphics

To discuss your social media strategy further, schedule a consultation with our team today!