Every law firm has experienced this scenario: a potential client reaches out, asks for information, maybe even completes a consultation… but they’re simply not ready to hire a lawyer yet….

Digital advertising has become an essential tool for law firms seeking to attract new clients and build brand awareness. Among the platforms available, two of the most commonly considered are…

I’m pretty sure I’m in Las Vegas, not Nashville. If you’ve ever been to the Gaylord Opryland, you know what I mean. Navigating this hotel is wild.  I’m at MaxLawCon…

The digital marketing landscape for law firms is changing fast.  With the rise of AI tools and alternative search platforms, we hear the question a lot from law firm owners:…

I’m going to answer this question in two different ways. Please consider both responses – they are both important. 10% of Your Revenue Goal as a Benchmark First, consider 10%…

For many law firm owners, the question of when to bring in outside marketing help is a critical decision. An effective marketing agency can be an excellent growth partner, but…

We love helping law firms grow! We’ve recently partnered with Danilson Law, an exceptional real estate law firm located in Des Moines, Iowa, and their campaigns are off to a…

We love helping law firms grow! We partnered with Hall Benefits Law, an ERISA & Executive Compensation Law Firm headquartered in Atlanta, GA, and we’ve become an integral part of…

Though it was a complete coincidence, we hosted a webinar about AI on the day ChatGPT 5 was released. A lot was happening that day, but like any other prominent…

We love helping law firms grow! We partnered with Easterling Law, a family law firm located in Charlotte, NC, and we’ve used content marketing to help her attract clients and…

Even if you do it in-house, legal marketing is a full-time job. Some attorneys take on this massive undertaking themselves. These people weren’t just running a firm—they were expected to…

YouTube has long since moved beyond being a basic video-sharing site. YouTube began as a site for uploading homemade clips and viral videos—now it’s a predictive engine that curates content…

The first real blog we dedicated to whether law firm owners should incorporate AI into their firms was posted in October 2023. The date is only important as it shows…

Most people have heard of SEO. It’s the long-term strategy for showing up in unpaid search results. You write content. You structure it properly. And you try to climb Google’s…

When you realize that 500 hours of video are uploaded onto YouTube every minute, stop and take notice. Lawyers may push back against being on camera, but the data says…

Law firms will spend money on ads, invest in a new website, and test out social media campaigns, but they will still wonder why leads aren’t converting at a higher…

Before writing this blog, we went to Google and asked it a general question: What is an estate plan? Two years ago, you’d see sponsored ads above the organic results….

If you have been on social media or even the internet in the last few days, you may have come across this new thing called Veo 3. We wanted to…

Recently, we’ve been discussing how effective email marketing can be. Anyone who has worked with us or has read this blog knows how strongly we encourage people to send an…

This is not a knock on Google, but more of a slight nudge to people who think it is the only method of getting more clients. Part of the reason…

People often tend to view marketing as a checklist. There are professional marketers who do the same thing as well. It’s an easy trap to fall into, especially if you…

Let’s imagine that you, as the owner of a law firm, have accepted that you need a presence on social media. You want people to look you up after they…

Marketing is helping a product or service connect with those who want to buy or use it. Regarding Facebook ads, you could have the cleanest copy, the most eye-catching creative,…

You will get mixed responses when you talk to people who have run Facebook ads. You’ll hear everything from how effective they were to how they needed to be pulled…

Without question, Facebook ads can generate a steady stream of quality leads, but a few caveats go along with that. Even though we are a marketing agency that creates them,…

Advertising on Facebook can be rocket fuel for growth. Whereas content marketing is effective for driving referrals and nurturing leads, Facebook ads will expand your network and reach. Although we…

Paid advertising isn’t about preference—it’s about data. Some ads convert, others don’t, and the difference comes down to structured testing, not guesswork. A/B testing (split testing) removes the mystery from…

People want the “one” marketing tactic that gets people in the door. We have had discussions with clients who expect X number of consultations for each blog they publish. This…

Digital advertising isn’t just about getting in front of an audience—it’s about getting in front of the right audience at the right time. With that in mind, there are two…

When I published a blog about people’s anxiety about marketing, I related it to the abundance of choice. There are too many different types of marketing, and not all of…

Search Engine Optimization (SEO) has been touted for years as the cornerstone of digital marketing strategies. The promise is enticing: get your law firm to the first page of Google,…

At its core, marketing centers on getting qualified people in the door who need your services and understand how you resolve their problems. Much of this is done through building…

FOR IMMEDIATE RELEASE Spotlight Marketing & Branding Announces Merger with Danny Decker’s Team to Expand Legal Marketing Services Charlotte, NC – [Feb 6, 2025] – Spotlight Marketing & Branding is…

For as long as I have been publishing this blog, I have talked about the difference between hunting and farming (regarding marketing). Content marketing is akin to the latter because…

Content marketing centers on balancing creativity, strategy, and execution. Due to how quickly people have adopted AI, there are new platforms for creating content on an unprecedented scale. For law…

I need to point out that a human wrote everything you are about to read. If you don’t believe me, please put this entire blog into an AI checker of…

One of the misconceptions we focus on is the disconnect between reach and the number of clients coming through your door. In marketing, reach is the number of people who…

All the advice we give about marketing comes from things we do ourselves. In other words, we market our agency the same way we market our clients. You won’t catch…

During a recent meeting, we discussed the differences between SEO and content marketing. (Our allegiance lies with the latter.) One of the most interesting trends is that people try content…

I wrote about the difference between hunting and farming (marketing metaphors) in April 2024, but the confusion around this basic concept is deep enough that it bears repeating. As someone…