Developing Your Entrepreneurial Mindset
This article was provided by Gary Mitchell, a lawyer coach since 2005, taking a unique approach with his clients by focusing on the psychological aspect of the way they work….
The AR Playbook: 10 Proven Tips to Collect What You’re Owed
As with any business, law firms rely on cash flow to keep their operations running smoothly. However, not all clients pay promptly, and any delay or failure in collecting accounts…
The Introvert’s Guide to Successful Networking: Strategies for Building Meaningful Connections
Networking might seem like an uphill battle for introverts, but rest assured, your innate qualities can actually be valuable assets in the world of networking. While socializing and large gatherings…
Mental Health Considerations for Intake Specialists
This post was provided by Chris Mullins, The Phone Sales Doctor for Intake Specialists Worldwide. Contact Chris at phonesuccessdoctor@gmail.com or 603-249-5878. Chris would also love to review some of your…
4 Financial Reports Every Firm Owner Should Have
When it comes to running a law firm, keeping an eye on the money is non-negotiable. Whether you’re a sole proprietorship or managing a larger enterprise, having a grip on…
How to Measure the ROI of Your Law Firm’s Social Media
When it comes to an effective social media strategy for small businesses, many marketing gurus will tell you that engagement is the name of the game. The more likes, comments,…
Your Thoughts Create Your Reality
A version of this article originally appeared on Forbes.com and was graciously provided by Paula Black. Paula is one of the world’s leading business and professional development coaches for lawyers,…
Book Review: The One-Minute Manager
In an era where time is a precious commodity and the pursuit of success is relentless, Success Can Be Yours With The One Minute Manager by Kenneth Blanchard offers a…
6 Tips for Crafting an Irresistible Lead Magnet for Your Law Firm
Your website is the first impression that your law firm makes on potential clients. When they get there, they’re looking for validation—are they in the right place? Do they understand…
AI Week Day 1: Will AI Replace Lawyers? – LFMM 550
Today we’re starting a new series dedicated to Artificial Intelligence! To kick it off, we’re asking the big question that’s on most lawyers’ minds: Will you be replaced? Check out…
10 Tips for Getting Booked on More Podcasts
This article was provided by Anastasia Lipske, founder of Access Speakers, a speaker and podcast booking agency. Anastasia has a proven track record of booking over 1,600 engagements for her…
3 Apps That Will Make Your Law Firm Run Better
The legal world is notoriously slow to adopt new technologies. However, in an increasingly digital world, your tech stack becomes more and more important with each passing day. Here are…
4 Easy Law Firm Lead Generation Ideas That Won’t Break Your Bank
When it comes to generating leads, most firms look to strategies like SEO, Pay-per-Click ads, event sponsorships, and more. All of these avenues can work for you and they can…
A Free SEO Resource for Your Firm – LFMM 546
A different kind of episode today as we share a special resource we have that’s dedicated to SEO. Check out our Anti-SEO Report at spotlightbranding.com/seo
8 BIG Reasons Podcast Guesting Can Help Build Your Business
This article was provided by Anastasia Lipske, founder of Access Speakers, a speaker and podcast booking agency. Anastasia has a proven track record of booking over 1,600 engagements for her…
How to Create an Employee Feedback Loop
Any law firm that wants to succeed must cultivate a culture of constant improvement. An employee feedback loop plays an important role in this effort. Not only does this mechanism…
Future-Proofing Your Law Firm: 5 Strategies for Sustainable Success
In today’s rapidly evolving legal landscape, owning a law firm demands not only legal expertise but also strategic vision and adaptability. To ensure your firm remains relevant and prosperous in…
SEO Is Changing – LFMM 542
The world of SEO is changing more from search engines to video and social media. We explain exactly what that looks like on today’s episode.
Empathy: The Most Important Skill In Human Communication
This post was provided by Chris Mullins, The Phone Sales Doctor for Intake Specialists Worldwide. Contact Chris at phonesuccessdoctor@gmail.com or 603-249-5878. Chris would also love to review some of your…
A New Era of URLs: Should Your Business Opt for .com or Something More Unique?
In an increasingly digital world, your law firm’s website is often the first point of contact for potential clients. The choice of a domain can communicate much about your brand,…
The Dos and Don’ts of Law Firm Email Newsletters
Last week we talked about how to measure the ROI of your email newsletters, and we included a helpful note about the importance of testing various elements to see if…
Lots of Referrals Doesn’t Necessarily Mean You’re Great with Referrals – LFMM 538
On today’s episode, Spotlight Branding CEO Marc Cerniglia takes over the show to talk about the importance of referrals, but notes that just because 100% of your business may already…
Developing a Clear Marketing Plan that Gets Results
Kristen David, a former trial lawyer and partner who went from working 85 hours a week and barely making ends meet, built it up to a million-dollar-plus business, then sold…
3 Tips for Finding the Right Bookkeeper for Your Firm
Managing a law firm’s finances is a full-time job. Bookkeepers aren’t just assets; they’re essential when it comes to handling client funds, complying with regulations, and managing expenses. Selecting the…
How to Measure the ROI of Your Law Firm Email Newsletter
Email marketing can still be one of the most effective tools in your firm’s overall marketing strategy. However, many small firms fail with their emails simply because they aren’t utilizing…
Podcast Week Day 1: Why You Should Have a Podcast – LFMM 534
We’re wrapping up our long series on marketing deep dives with a week dedicated to podcasting! To start, we’re giving you several reasons why you and your firm should have…
Instead Of Pursuing A Work-Life Balance, Focus On Creating Harmony
A version of this article originally appeared on Forbes.com and was graciously provided by Paula Black. Paula is one of the world’s leading business and professional development coaches for lawyers,…
How to Use Threads for Your Firm
A new app was launched last month, and it may be a game-changer for law firms. Over 100 million new users signed up in the first week, so it’s clearly…
Think You’re Getting Scammed? Do These 5 Things NOW
As we covered in a recent article, hackers are constantly trying to access your firm’s personal data, even if it isn’t very valuable to them. They cast a wide net,…
Video Week Day 1: The Right Strategy – LFMM 530
This week is all about your video strategy. To kick things off, we’re discussing the strategy behind your videos and the different approaches you can take.
Trust the Process
This post was provided by Chris Mullins, The Phone Sales Doctor for Intake Specialists Worldwide. Contact Chris at phonesuccessdoctor@gmail.com or 603-249-5878. Chris would also love to review some of your…
Cloud Solutions for Law Firms: Your Top Questions Answered
In recent years, the cloud has emerged as a transformative tool for businesses across various industries, including the legal sector. Law firms are increasingly adopting cloud-based solutions to enhance their…
3 Common Scams to Watch Out For
As if you didn’t have enough things to juggle as a business owner, the threat of falling prey to a scam is another thing to be aware of. Here are…
Social Media Week Day 1: Why It Matters – LFMM 526
This week is all about your social media strategy! Today, we’re talking about why it actually matters and what you should be posting.
The 7 Deadly Mistakes of Offshore Hiring
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up…
Maximizing Your Client’s Journey Part 2: How to Create Your Client Journey Roadmap
As a lawyer, you strive to provide excellent service and ensure client satisfaction. But have you considered the journey that your clients take to find you? We’re talking about the…
3 Marketing Tactics to Watch Out For (That We Think Are Annoying)
Honestly, we get it. Marketing companies can be pretty annoying. Maybe you’ve been burned by one (or more) in the past. Maybe you get tired of being bombarded with calls…
Newsletter Week Day 1: How to Design Your Newsletter – LFMM 522
It’s a new week and a new strategy. It’s newsletter week! And today, we’re kicking it off by sharing our tips for how to design your newsletter to keep readers…
Small Business Owners: Are You Putting Out Fires or Leading Your Team?
Kristen David, a former trial lawyer and partner who went from working 85 hours a week and barely making ends meet, built it up to a million-dollar-plus business, then sold…
Maximizing Your Client’s Journey Part 1: 5 Elements of Your Client Journey Roadmap
Does your firm have a client journey roadmap? If not, you may be missing out on an opportunity to improve the client experience and increase revenue. A client journey roadmap…
How to Create a Month of Social Media Content in 30 Minutes (Or Less)
You know you need to be on social media, but the thought of coming up with new content every day feels incredibly daunting. However, it truly does not have to…
Blog Week Day 1: What to Write About – LFMM 518
This week is all about blogging. To start, we’re covering what you should (and definitely should NOT) be writing about in your blogs.
How to Create a Mindset That Leads to Happiness
A version of this article originally appeared on Forbes.com and was graciously provided by Paula Black. Paula is one of the world’s leading business and professional development coaches for lawyers,…
Your Firm’s Social Media Just Got MORE VALUABLE with This Recent Google Change
We live in an era of information overload, making it hard to find authentic and experience-based details and insights. Fortunately, Google’s Search platform has now introduced new features that not…
How to Use Google Business for Your Firm
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you’re interested in, you comment and like their posts, and you…
Website Week Day 1: Don’t DIY Your Website! – LFMM 514
We’re starting a huge series this week on various elements of your content marketing strategy, and we’re kicking it off with your website. Today, we’re explaining why taking the DIY…
People Will Remember How You Treated Them
This article was submitted by Steve Cashdollar, an author, teacher, and coach. Steve writes, speaks, and coaches about “courage.” His Professional Advantage training program is a systematic approach to new…
How to Bridge a Generational Gap in Your Firm
As a firm owner, you may find yourself facing the complex dynamics between Baby Boomers, Gen X, Millennials, and Gen Z employees. Although each generation brings its unique perspectives and…
AI Can Do a Lot for Your Firm (But It Can’t Do Everything)
AI is the hottest new trend since VR Headsets had their moment a few years ago. Every industry and every influencer is talking about the potential impact of artificial intelligence…
Maximize Your Touchpoints – LFMM 510
On today’s episode, we’re talking about momentum and how quickly you can see results in your marketing. The best strategies take time, but the more you do, the sooner you…
