Content marketing is one of the most misunderstood areas of law firm marketing when it comes to measurement. Attorneys often track the wrong numbers, get discouraged when certain metrics appear…

There are countless marketing tactics available to small law firms, but most firms do not need dozens of strategies to grow. What they need is a clear, phased approach that…

We’re excited to share the results we’ve delivered for Fidara Legal, a law firm that helps entrepreneurs and innovators protect and grow their ideas. We began working with Vanessa Ferguson…

Every law firm should expect a return on investment from its marketing. But when it comes to content marketing specifically, some law firm owners don’t understand what to look for….

Personal injury firms have a unique opportunity when it comes to creating blog content. Your potential clients are often overwhelmed, confused, and unsure of their next steps after an injury….

Ready to position your law firm for success in the AI Search era? Then keep reading… because we have a special offer to help you get started right now.We’re currently…

Most attorneys should not spend time writing their own marketing content. It is not a question of skill, intelligence, or legal knowledge. It is a matter of time, practicality, and…

Today, we’re excited to share the results we’ve delivered for the Law Office of Wendy S. Meadows, a collaborative divorce firm based in Maryland. We’ve been working with Wendy since…

Many law firms overlook one of the simplest and most effective ways to generate more leads: gated content. If your website and marketing do not offer at least one valuable…

Law firms constantly ask how often they should post on social media or publish new blogs. It makes sense to want a clear formula, but the honest answer is simpler…

For many small law firms, the biggest gap in their marketing is not awareness or traffic. It is lead follow up. A potential client reaches out, downloads a resource, or…

Almost every attorney wants the same thing: more leads. And naturally, many look to content marketing as the solution. Your website, social media, blogs, and videos all play important roles,…

Every law firm has experienced this scenario: a potential client reaches out, asks for information, maybe even completes a consultation… but they’re simply not ready to hire a lawyer yet….

Digital advertising has become an essential tool for law firms seeking to attract new clients and build brand awareness. Among the platforms available, two of the most commonly considered are…

I’m pretty sure I’m in Las Vegas, not Nashville. If you’ve ever been to the Gaylord Opryland, you know what I mean. Navigating this hotel is wild.  I’m at MaxLawCon…

The digital marketing landscape for law firms is changing fast.  With the rise of AI tools and alternative search platforms, we hear the question a lot from law firm owners:…

I’m going to answer this question in two different ways. Please consider both responses – they are both important. 10% of Your Revenue Goal as a Benchmark First, consider 10%…

For many law firm owners, the question of when to bring in outside marketing help is a critical decision. An effective marketing agency can be an excellent growth partner, but…

We love helping law firms grow! We’ve recently partnered with Danilson Law, an exceptional real estate law firm located in Des Moines, Iowa, and their campaigns are off to a…

We love helping law firms grow! We partnered with Hall Benefits Law, an ERISA & Executive Compensation Law Firm headquartered in Atlanta, GA, and we’ve become an integral part of…

Though it was a complete coincidence, we hosted a webinar about AI on the day ChatGPT 5 was released. A lot was happening that day, but like any other prominent…

We love helping law firms grow! We partnered with Easterling Law, a family law firm located in Charlotte, NC, and we’ve used content marketing to help her attract clients and…

Even if you do it in-house, legal marketing is a full-time job. Some attorneys take on this massive undertaking themselves. These people weren’t just running a firm—they were expected to…

YouTube has long since moved beyond being a basic video-sharing site. YouTube began as a site for uploading homemade clips and viral videos—now it’s a predictive engine that curates content…

The first real blog we dedicated to whether law firm owners should incorporate AI into their firms was posted in October 2023. The date is only important as it shows…

Most people have heard of SEO. It’s the long-term strategy for showing up in unpaid search results. You write content. You structure it properly. And you try to climb Google’s…

When you realize that 500 hours of video are uploaded onto YouTube every minute, stop and take notice. Lawyers may push back against being on camera, but the data says…

Law firms will spend money on ads, invest in a new website, and test out social media campaigns, but they will still wonder why leads aren’t converting at a higher…

Before writing this blog, we went to Google and asked it a general question: What is an estate plan? Two years ago, you’d see sponsored ads above the organic results….

If you have been on social media or even the internet in the last few days, you may have come across this new thing called Veo 3. We wanted to…

Recently, we’ve been discussing how effective email marketing can be. Anyone who has worked with us or has read this blog knows how strongly we encourage people to send an…

This is not a knock on Google, but more of a slight nudge to people who think it is the only method of getting more clients. Part of the reason…

People often tend to view marketing as a checklist. There are professional marketers who do the same thing as well. It’s an easy trap to fall into, especially if you…

Let’s imagine that you, as the owner of a law firm, have accepted that you need a presence on social media. You want people to look you up after they…

Marketing is helping a product or service connect with those who want to buy or use it. Regarding Facebook ads, you could have the cleanest copy, the most eye-catching creative,…

You will get mixed responses when you talk to people who have run Facebook ads. You’ll hear everything from how effective they were to how they needed to be pulled…

Without question, Facebook ads can generate a steady stream of quality leads, but a few caveats go along with that. Even though we are a marketing agency that creates them,…

Advertising on Facebook can be rocket fuel for growth. Whereas content marketing is effective for driving referrals and nurturing leads, Facebook ads will expand your network and reach. Although we…

Paid advertising isn’t about preference—it’s about data. Some ads convert, others don’t, and the difference comes down to structured testing, not guesswork. A/B testing (split testing) removes the mystery from…

People want the “one” marketing tactic that gets people in the door. We have had discussions with clients who expect X number of consultations for each blog they publish. This…

Digital advertising isn’t just about getting in front of an audience—it’s about getting in front of the right audience at the right time. With that in mind, there are two…