SEO
Intelligent SEO for Small Firms
Increase Your Google Visibility!
We’re not an SEO-first agency. We build law firm websites first and foremost to attract and convert new clients for your law firm… not to impress search engine spiders.
And, we don’t think that every single law firm needs to invest in SEO. Many law firms find that their best clients don’t even come from Google.
That said, we recognize that Google can be a great marketing channel for some law firms. And our content development framework works very well when it comes to search engine marketing.
So, we provide two levels of SEO service, depending on how important Google actually is as a source of leads & clients for the law firm:
Basic SEO
- Quality, original content written to attract your ideal clients
- Evergreen content that holds relevance long-term
- Strong UX on our websites to make them search-engine friendly
- Optimized site speed & page load time
- Responsive design that works on all devices (critical for Google authority)
- Strong headlines that appeal to human website visitors and also Google indexing
- Custom search-optimized content (including titles and H-tags)
- Backlinks built via social media & directories
Advanced SEO
Everything included with Basic SEO, plus the following:
- Initial audit & custom plan tailored to your market and your desired outcomes
- Keyword & topic research
- Meta descriptions
- Internal and external linking
- SEO content planning, including outlining user personas and content objectives
- Detailed data reporting
