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2024 Legal Marketing Trends Report

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1,2,3… Section

The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

Our Team

Meet Your Marketing Team

We’re committed to putting your firm in the Spotlight. In order to make you unforgettable and stand out from your competitors, we pride ourselves on responsive, proactive client service. Meet our rockstar team below, and click here to learn more about our story!

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Marc Cerniglia

Owner of Spotlight Branding

Marc is a founding partner at Spotlight Branding. He is passionate about helping professionals understand the truths and myths about internet marketing, and educating them on how to get the most out of their marketing efforts. He is a proud graduate of UCF and earned his Master’s Degree in Business & Marketing.
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Megan Beaver

Vice President

Megan leads our entire team. Her responsibility is to ensure clients receive outstanding services and content from the Operations team, creating an ongoing relationship and success for clients. A North Carolina local and a graduate of the University of North Carolina at Charlotte, Megan resides in Belmont with her husband and two daughters. In her free time, she enjoys running, tackling home projects, and reading the newest title on her book bucket list.
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John Hinson

Administrative Director

John is our office wizard and oversees all of the media we produce on Spotlight Insider. A graduate of East Carolina University, John spends his free time writing (he’s published 20 books!), playing drums, and hiking to waterfalls.
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Fanny Cohen

Operations Director

Fanny is our Operations Director. She leads our account managers and copywriters, ensuring our clients receive the best content for their firm. After graduating with a Master’s degree in Marketing and Communications in France, her country of origin, Fanny has worked in Marketing in Paris, New York City and Barcelona. She proudly speaks 3 languages (French, English and Spanish) and is passionate about understanding other cultures. She now lives on the Pacific coast of México with her husband where she enjoys reading, taking pictures, traveling (especially in a van), doing yoga, hiking, and snuggling with her dog Nola.
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Jana Eatman

Business Development Manager

Jana is one of the first people you’ll talk to if you’re interested in working with Spotlight Branding. She guides business owners through what we do and how we do it to determine if our services are a good fit for their firm. She graduated from UNC Charlotte, where she pole vaulted and threw javelin for the Charlotte Track and Field team. When she’s not at work, she coaches a local club volleyball team and plays in occasional tournaments herself. Jana also enjoys mountain biking, visiting local breweries, and cooking up a mean steak (medium rare, of course).
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Casie Stark

Business Development Manager

Casie is our Business Development Manager. Originally from Cleveland, Ohio, Casie graduated from Fayetteville State University where she played on the school's softball team (and later played internationally!). In her free time, she enjoys drawing, crocheting, yoga, working out, and taking her dog Daisy to the park.
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Dylan Stebbins

Lead Copywriter

Dylan is a creative writer who leads with the reader in mind. He's been writing professionally since he was 16; fine-tuning a voice that connects with readers and clients through facts and consideration. When Dylan is not writing he's often reading, hiking, or watching and playing sports. As a graduate of St. Bonaventure University and Western New York native, conversations with him often end with "Go Bills!"
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Eddie Dzialo

Copywriter

Eddie is a writer for Spotlight Branding. After graduating from the University of New Hampshire in 2006, he joined the United States Marine Corps. For the next four years, Eddie served as an infantry officer in the 2nd Light Armored Reconnaissance Battalion and completed tours in Iraq and Afghanistan. Upon leaving, Eddie earned a Master of Fine Arts in writing and published his first short story. When he’s not writing, he sits on Lake Norman while sipping espresso and listening to Dave Matthews.
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Stephanie Centeno

Copywriter

Steph is a passionate storyteller and visual artist. She has been world-building and writing as a form of self-expression since her youth. A voracious reader and keen adventurer, Steph easily settled into a B.A. in History from UNC at Charlotte with an emphasis on ethics, human rights, and film. When she’s not developing compelling copy for clients, you might find her enjoying the outdoors, creating art, and spending time with her husband, two children, and many pets.
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Sofia Prestia

Administrative Assistant (Office Queen)

Originally from New York City, Sofia graduated from Baruch College with a Bachelor's degree in Corporate Communication and Psychology. She is passionate about traveling, positivity, and learning new languages! She speaks English, Spanish, Italian, and is learning French, Japanese, and Portuguese. She also runs the positivi-texts Instagram page as a way to spread sparkle and encourage others.
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Alejandra Travieso

Account Manager

Alejandra is a passionate communicator with a love for designing effective communication strategies and crafting impactful key messages. Hailing from Venezuela, she is a seasoned journalist with a Master's degree in Corporate and Political Communications. Over the past decade, she has dedicated herself to the dynamic world of communications, working with a diverse range of organizations, from NGOs to major corporations. She thrives on the power of words and the art of storytelling to connect, inspire, and make a positive impact in the world.
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Andrea Valencia

Account Manager

Andrea is passionate about learning new things and collecting random facts about the world. She’s moved around a lot since she was little so she’s always ready for a challenge and embraces change. Outside of work, her hobbies include all crafty things, trying out new recipes, going to workout classes, and reading. She currently lives in Queretaro with her husband and their two dogs.
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Becca Kushelevich

Account Manager

Becca has a bachelor’s degree in Advertising and Media, and her creativity and hard work are always on the table. Graphic design and marketing strategies are her true strengths, and she’s convinced that marketing is like a game; you require a master plan, commitment, boldness, analysis, and a great team to make it happen.
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Jhoan Rodriguez

Account Manager

Jhoan hails from Veracruz and is an avid sports enthusiast who enjoys both watching and playing a wide variety of sports. On weekends, you can often find him at the baseball stadium, enjoying the game alongside his girlfriend, family, and his dog Sanzón. He graduated from Universidad Cristóbal Colón with a degree in International Business and Markets and has a deep passion for creation and marketing, always striving to see beyond the surface to uncover deeper insights and innovative strategies.
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Ishua Nieto

Account Manager

Isu has a bachelor's degree in marketing from Universidad La Salle. She lives in Pachuca, Mexico, but her dream is to be a digital nomad and travel around the world. She loves music, plays the guitar and ukulele, and likes singing. She also enjoys going out with friends, getting to know new places, and living new experiences.
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Mike Pelletier

Social Media Manager

Mike has a passion for social media and everything it has to offer. Growing up, he was always interested in creating and showcasing his work. It started with a curiosity in photography, which enabled him to take photos for sporting events, engagement events, and model portfolios. All of these skills came together when he discovered his passion for social media, which led him to work on different social media projects including branding, content creation, and organic growth. When he is not working, he loves spending time with his family and raising his twins to be Rams, Canes, and Yankees fans.
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Majo Mendoza

Marketing Coordinator

Majo enjoys transforming ideas into experiences, combining data and creativity, and telling stories that impact and inspire others. She pursued a Bachelor's degree in International Business & Trade At Escuela Bancaria Comercial (EBC) in Querétaro. She is certified as an International Digital Marketer and as a Professional Project Manager. Along with marketing, her main interests are digital nomadism, wine, cooking, and dancing.
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