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2022 Legal Marketing Trends Report

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1,2,3… Section

The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

Our Team

Meet Your Marketing Team

We’re committed to putting your firm in the Spotlight. In order to make you unforgettable and stand out from your competitors, we pride ourselves on responsive, proactive client service. Meet our rockstar team below, and click here to learn more about our story!

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Marc Cerniglia

Owner of Spotlight Branding

Marc is a founding partner at Spotlight Branding. He is passionate about helping professionals understand the truths and myths about internet marketing, and educating them on how to get the most out of their marketing efforts. He is a proud graduate of UCF and earned his Master’s Degree in Business & Marketing.
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Megan Beaver

VP / Director of Client Services

Megan leads our Operations team. Her responsibility is to ensure clients receive outstanding services and content from the Operations team, creating an ongoing relationship and success for clients. A North Carolina local and a graduate of the University of North Carolina at Charlotte, Megan resides in Belmont with her husband and two daughters. In her free time, she enjoys running, tackling home projects, and reading the newest title on her book bucket list.
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John Hinson

Editorial Director

John is our office wizard and oversees all of the media we produce on Spotlight Insider. A graduate of East Carolina University, John spends his free time writing (he’s published 20 books!), playing drums, and hiking to waterfalls.
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Brittany Dierdorff

Administrative Director

Brittany graduated from Towson University with a degree in Public Relations and Communications. She is originally from Central New Jersey but lived in Baltimore, MD, for the past seven years. She just moved to Waxhaw, NC, with her husband and is excited to start establishing roots here. She enjoys traveling, cooking, and exploring the city for the best food and drink spots!
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Jana Eatman

Business Development Manager

Jana is one of the first people you’ll talk to if you’re interested in working with Spotlight Branding. She guides business owners through what we do and how we do it to determine if our services are a good fit for their firm. She graduated from UNC Charlotte, where she pole vaulted and threw javelin for the Charlotte Track and Field team. When she’s not at work, she coaches a local club volleyball team and plays in occasional tournaments herself. Jana also enjoys mountain biking, visiting local breweries, and cooking up a mean steak (medium rare, of course).
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John Courtney

Business Development Manager

John is one of the first points of contact in your journey with Spotlight Branding. He is from Gaffney, SC, and alumni of Limestone University. When he's is not following up with clients and prospects, he is most likely at the golf course. John still plays in the occasional state and national amateur tournament. He is also a big sports fan and follows NASCAR and college football extensively.
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Sofia Prestia

Account Manager

Sofia is a dedicated individual who is motivated by client satisfaction and ensuring that her clients' visions are met in harmony with the most effective marketing strategy. Originally a New York City-native, Sofia graduated from Baruch College with a Bachelor's degree in Corporate Communication and Psychology. She is passionate about traveling, experiencing other cultures and learning new languages! She speaks English and Spanish, is proficient in Italian, and is learning Portuguese, Japanese, and French.
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Macey Holden

Account Manager

Macey is focused on developing and maintaining impactful brand awareness for our clients. She was born and raised in Western North Carolina, where she later graduated from Appalachian State University with a Bachelor’s degree in Public Relations. Macey recently moved to the Charlotte area and is eager to explore all that the city has to offer. In her free time, she enjoys traveling with friends, trying new restaurants, and hanging out with her dog, Bella.
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Fanny Cohen

Account Manager

Fanny is an account manager. She also creates graphics, publishes content, and ensures the quality of the output. After graduating with a Master’s degree in Marketing and Communications in France, her country of origin, Fanny has worked in Marketing in Paris, New York City and Barcelona. She proudly speaks 3 languages (French, English and Spanish) and is passionate about understanding other cultures. She now lives on the Pacific coast of México with her husband where she enjoys reading, taking pictures, traveling (especially in a van), doing yoga, hiking, and snuggling with her dog Nola.
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Eddie Dzialo

Copywriter

Eddie is a writer for Spotlight Branding. After graduating from the University of New Hampshire in 2006, he joined the United States Marine Corps. For the next four years, Eddie served as an infantry officer in the 2nd Light Armored Reconnaissance Battalion and completed tours in Iraq and Afghanistan. Upon leaving, Eddie earned a Master of Fine Arts in writing and published his first short story. When he’s not writing, he sits on Lake Norman while sipping espresso and listening to Dave Matthews.
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Dylan Stebbins

Copywriter

Dylan is a creative writer who leads with the reader in mind. He's been writing professionally since he was 16; fine-tuning a voice that connects with readers and clients through facts and consideration. When Dylan is not writing he's often reading, hiking, or watching and playing sports. As a graduate of St. Bonaventure University and Western New York native, conversations with him often end with "Go Bills!"
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Stephanie Centeno

Copywriter

Steph is a passionate storyteller and visual artist. She has been world-building and writing as a form of self-expression since her youth. A voracious reader and keen adventurer, Steph easily settled into a B.A. in History from UNC at Charlotte with an emphasis on ethics, human rights, and film. When she’s not developing compelling copy for clients, you might find her enjoying the outdoors, creating art, and spending time with her husband, two children, and many pets.
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Renatta Luna

Operations Coordinator

Renatta is one of our operations coordinators where she focuses on delivering the best results from our content strategy to our clients. She is passionate about organization and creating strategies in the marketing world. She graduated with honors from Centro de Estudios Superiores de Diseño de Monterrey (CEDIM) with a Bachelor’s degree in Graphic Design and Strategic Marketing in Monterrey. In her free time, she loves to hang out with her friends and watch sports (especially fútbol) where she cheers for Tigres UANL and Real Madrid. She also loves traveling to new places with her loved ones. She speaks English and Spanish and is learning Italian for fun.
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Maria Sifontes

Operations Coordinator

Maria has a master’s degree in Marketing and Sales and a degree in business administration. She enjoys creating and designing content, and managing social media. She has lived in El Salvador, France, and Mexico and speaks 4 languages (Spanish, English, French and Portuguese). She is passionate about traveling and loves animals, and even works with a non profit-organization who rescues streets dogs in Mexico. She currently lives in Guadalajara and enjoys reading, working out, photography, and trying out new restaurants in town.
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Mike Pelletier

Social Media Manager

Mike has a passion for social media and everything it has to offer. Growing up, he was always interested in creating and showcasing his work. It started with a curiosity in photography, which enabled him to take photos for sporting events, engagement events, and model portfolios. All of these skills came together when he discovered his passion for social media, which led him to work on different social media projects including branding, content creation, and organic growth. When he is not working, he loves spending time with his family and raising his twins to be Rams, Canes, and Yankees fans.
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Lily Rodriguez

Marketing Coordinator

Lily has passion for design and marketing. She graduated from the Universidad de México with a bachelor's degree in Industrial Design and Marketing. When she's not creating awesome graphics and materials for us, she enjoys traveling, cooking, and watching the San Francisco 49ers.
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Majo Mendoza

Marketing Coordinator

Majo enjoys transforming ideas into experiences, combining data and creativity, and telling stories that impact and inspire others. She pursued a Bachelor's degree in International Business & Trade At Escuela Bancaria Comercial (EBC) in Querétaro. She is certified as an International Digital Marketer and as a Professional Project Manager. Along with marketing, her main interests are digital nomadism, wine, cooking, and dancing.
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Jon Reed

Marketing Assistant

Jon Reed is a star. He has prior experience writing email & chat sales/customer service copy for a startup fintech. He also served in the Army for nine years & has his M.S. from Western Illinois University. Born in Memphis, TN, he knows good barbecue. In his free time, he spends it with his wife, son & German Shepherd. His favorite pursuits are going to the gym, outdoor adventures, billiards, bowling, reading, writing & sketching.
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