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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

Our Team

Meet Your Marketing Team

We’re committed to putting your law firm in the Spotlight. In order to make you an #UnforgettableLawyer, we pride ourselves on responsive, proactive client service. Meet our rockstar team below, and click here to learn more about our story!

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Marc Cerniglia

Owner of Spotlight Branding

Marc is a founding partner at Spotlight Branding. He is passionate about helping professionals understand the truths and myths about internet marketing, and educating them on how to get the most out of their marketing efforts. He is a proud graduate of UCF and earned his Master’s Degree in Business & Marketing.
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Ben Sarver

Vice President

Ben leads and manages our sales and marketing team. He is in charge of all strategic decision making for new marketing initiatives, as well as oversees the direction of the company. Ben graduated from Davidson College and played a season of professional football in Germany before moving to Hawai’i where he worked as a travel writer for a couple of years. He now resides in Charlotte with his wife, young daughter, and infant son. Ben is a major sports fan and also enjoys traveling, history, fishing, golfing, and spending time at the beach.
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Megan Beaver

Director of Client Services

Megan leads our Operations team. Her responsibility is to ensure clients receive outstanding services and content from the Operations team, creating an ongoing relationship and success for clients. A North Carolina local and a graduate of the University of North Carolina at Charlotte, Megan resides in Belmont with her husband and two daughters. In her free time, she enjoys running, tackling home projects, and reading the newest title on her book bucket list.
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John Hinson

Administrative Director & Content Manager

John is our office wizard. Not only does he produce almost all of our company content, but he also handles our finances to ensure we keep growing! A graduate of East Carolina University, John spends his free time writing (he’s published 15 books!), playing drums, and hiking to waterfalls.
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Jana Eatman

Business Development Manager

Jana is most likely the first person you’ll talk to if you’re interested in working with Spotlight Branding. She guides attorneys through what we do and how we do it to determine if our services are a good fit for their law firm. She graduated from UNC Charlotte, where she pole vaulted and threw javelin for the Charlotte Track and Field team. When she’s not at work, she coaches a local club volleyball team and plays in occasional tournaments herself. Jana also enjoys mountain biking, visiting local breweries, and cooking up a mean steak (medium rare, of course).
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Anna Casey

Lead Account Manager

Anna specializes in creating a powerful online brand identity for our clients. She is passionate about helping clients create a brand that is genuine and personal to them and their firm. Anna graduated from Abilene Christian University with a bachelor’s degree in Advertising and a Business minor. She is a proud military wife and is stationed in Fort Benning, GA. Her favorite place in the world is Stellenbosch, South Africa, where she spent two summers in college doing service work and an internship. When she is not working, she is likely traveling with her Rhodesian Ridgeback dog, Rooi.
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Emily Deering

Account Manager

Emily executes our monthly services for her clients, ensuring that their brand continues to grow and that they continue to be top-of-mind. She graduated from the University of Maine with a double major in marketing and psychology. She misses Maine, but not the snow, and happily calls North Carolina her new home. She enjoys hiking, hanging out with family and friends, and exploring new areas with her rescue dog, Sadie.
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Sofia Prestia

Account Manager

Sofia is a dedicated individual who is motivated by client satisfaction and ensuring that her clients' visions are met in harmony with the most effective marketing strategy. Originally a New York City-native, Sofia graduated from Baruch College with a Bachelor's degree in Corporate Communication and Psychology. She is passionate about traveling, experiencing other cultures and learning new languages! She speaks English and Spanish, is proficient in Italian, and is learning Portuguese, Japanese, and French.
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Nick Sellers

Copywriter

Nick produces content for Spotlight Branding. An Alabama native, Nick graduated from UA in 2014 with a degree in journalism. He gets satisfaction from writing content that informs and inspires people. When he's not at work, Nick enjoys watching football and documentaries, eating a reasonable amount of barbecue, and exploring nature with his dogs Buster and Lil' Sebastian.
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Wade Hollomon

Copywriter

Wade writes content for Spotlight Branding. He is excited to create informative and enjoyable content for clients. He graduated from Anderson University in 2018, after which he completed an Apprenticeship at Horizon Theatre Company. He moved to Charlotte from Atlanta, where he primarily spent his time sitting in traffic. When he's not at work, Wade is a playwright, musician, podcaster, and pizza enthusiast.
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Eddie Dzialo

Copywriter

Eddie is a writer for Spotlight Branding. After graduating from the University of New Hampshire in 2006, he joined the United States Marine Corps. For the next four years, Eddie served as an infantry officer in the 2nd Light Armored Reconnaissance Battalion and completed tours in Iraq and Afghanistan. Upon leaving, Eddie earned a Master of Fine Arts in writing and published his first short story. When he’s not writing, he sits on Lake Norman while sipping espresso and listening to Dave Matthews.
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Brittany Dierdorff

Office Administrator & Executive Assistant

Brittany graduated from Towson University with a degree in Public Relations and Communications. She is originally from Central New Jersey but lived in Baltimore, MD, for the past seven years. She just moved to Waxhaw, NC, with her husband and is excited to start establishing roots here. She enjoys traveling, cooking, and exploring the city for the best food and drink spots!
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Lily Rodriguez

Marketing Assistant

Lily has passion for design and marketing. She graduated from the Universidad de México with a bachelor's degree in Industrial Design and Marketing. When she's not creating awesome graphics and materials for us, she enjoys traveling, cooking, and watching the San Francisco 49ers.
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