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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

Our Team

Meet Your Marketing Team

We’re committed to putting your law firm in the Spotlight. In order to make you an #UnforgettableLawyer, we pride ourselves on responsive, proactive client service. Meet our rockstar team below, and click here to learn more about our story!

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Marc Cerniglia

Owner of Spotlight Branding

Marc is a founding partner at Spotlight Branding. He is passionate about helping professionals understand the truths and myths about internet marketing, and educating them on how to get the most out of their marketing efforts. He is a proud graduate of UCF and earned his Master’s Degree in Business & Marketing.
Ben Sarver

Vice President

Ben leads and manages our operations team. He is in charge of all elements of the client experience and provides day-to-day oversight on all of Spotlight’s products and services. Ben graduated from Davidson College and played a season of professional football in Germany before moving to Hawai’i where he worked as a travel writer for a couple of years. He now resides in Charlotte with his wife, young daughter, and infant son. Ben is a major sports fan and also enjoys traveling, history, fishing, golfing, and spending time at the beach.
Megan Beaver

Director of Client Services

Megan helps lead our Operations team. Her responsibility is to ensure clients receive outstanding services and content from the Operations team, creating an ongoing relationship and success for clients. A North Carolina local and a graduate of the University of North Carolina at Charlotte, Megan resides in Belmont with her husband and two daughters. In her free time, she enjoys running, tackling home projects, and reading the newest title on her book bucket list.
John Hinson

Administrative Director & Content Manager

John is our office wizard. Not only does he produce almost all of our company content, but he also handles our finances to ensure we keep growing! A graduate of East Carolina University, John spends his free time writing (he’s published 15 books!), playing drums, and hiking to waterfalls.
Emily Deering

Project Manager

Emily oversees all of the website, newsletter, and social media designs and programming. Her job is to take client feedback and inspiration and bring their vision to life with custom designs that position them as the go-to authority in their community. Emily also executes strategic campaigns on behalf of our clients – from website projects to video, to social media, to email newsletters, and more. Emily graduated from the University of Maine with a double major in marketing and psychology. She misses Maine, but not the snow, and happily calls North Carolina her new home. She enjoys hiking, hanging out with family and friends, and exploring new areas with her rescue dog, Sadie.
Jana Eatman

Business Development Manager

Jana is most likely the first person you’ll talk to if you’re interested in working with Spotlight Branding. She guides attorneys through what we do and how we do it to determine if our services are a good fit for their law firm. She graduated from UNC Charlotte, where she pole vaulted and threw javelin for the Charlotte Track and Field team. When she’s not at work, she coaches a local club volleyball team and plays in occasional tournaments herself. Jana also enjoys mountain biking, visiting local breweries, and cooking up a mean steak (medium rare, of course).
Anna Casey

Brand Manager

Anna specializes in creating a powerful online brand identity for our clients. She is passionate about helping clients create a brand that is genuine and personal to them and their firm. Anna graduated from Abilene Christian University with a bachelor’s degree in Advertising and a Business minor. She is a proud military wife and lives in the Charlotte area. Her favorite place in the world is Stellenbosch, South Africa, where she spent two summers in college doing service work and an internship. When she is not working, she is likely traveling or exploring the Carolinas with her Rhodesian Ridgeback dog, Rooi.
Sofia Prestia

Brand Manager

Sofia is a dedicated individual who is motivated by client satisfaction and ensuring that her clients' visions are met in harmony with the most effective marketing strategy. Originally a New York City-native, Sofia graduated from Baruch College with a Bachelor's degree in Corporate Communication and Psychology. She is passionate about traveling, experiencing other cultures and learning new languages! She speaks English and Spanish, is proficient in Italian, and is learning Portuguese, Japanese, and French.
Josh Kight

Brand Manager

Josh believes there is nothing more important than his relationships and finding out the client's true needs. He works hard to combine the client's vision with Spotlight's strategy to create the most remarkable and effective marketing. Living in the heart of NASCAR country, Concord, Josh is a Charlotte-area native. However, he hails from Myrtle Beach which truly is his second home. Josh is married with six kids and is an avid sports fan.
Nick Sellers

Content Specialist

Nick produces content for Spotlight Branding. An Alabama native, Nick graduated from UA in 2014 with a degree in journalism. He gets satisfaction from writing content that informs and inspires people. When he's not at work, Nick enjoys watching football and documentaries, eating a reasonable amount of barbecue, and exploring nature with his dogs Buster and Lil' Sebastian.
Wade Hollomon

Content Specialist

Wade writes content for Spotlight Branding. He is excited to create informative and enjoyable content for clients. He graduated from Anderson University in 2018, after which he completed an Apprenticeship at Horizon Theatre Company. He moved to Charlotte from Atlanta, where he primarily spent his time sitting in traffic. When he's not at work, Wade is a playwright, musician, podcaster, and pizza enthusiast.
Lily Rodriguez

Marketing Assistant

Lily has passion for design and marketing. She graduated from the Universidad de México with a bachelor's degree in Industrial Design and Marketing. When she's not creating awesome graphics and materials for us, she enjoys traveling, cooking, and watching the San Francisco 49ers.
Brittany Dierdorff

Office Administrator & Executive Assistant

Brittany graduated from Towson University with a degree in Public Relations and Communications. She is originally from Central New Jersey but lived in Baltimore, MD, for the past seven years. She just moved to Waxhaw, NC, with her husband and is excited to start establishing roots here. She enjoys traveling, cooking, and exploring the city for the best food and drink spots!