Our Team

Marc is a founding partner at Spotlight Branding. He is passionate about helping professionals understand the truths and myths about internet marketing, and educating them on how to get the most out of their marketing efforts. He is a proud graduate of UCF and earned his Master’s Degree in Business & Marketing.

Danny Decker is Partner & Cofounder of Spotlight Marketing & Branding. In addition to building his team, he frequently speaks at events and workshops and hosts multiple podcasts on the subject of business and marketing. His books, The Automatic Marketing Machine and Marketing Simplified are available on Amazon. Danny lives in Huntersville, North Carolina, with his wife & their two kids.

Megan leads our entire team. Her responsibility is to ensure clients receive outstanding services and content from the Operations team, creating an ongoing relationship and success for clients. A North Carolina local and a graduate of the University of North Carolina at Charlotte, Megan resides in Belmont with her husband and two daughters. In her free time, she enjoys running, tackling home projects, and reading the newest title on her book bucket list.

Dylan takes pride in connecting directly to clients, their needs, and their audience in ways that help not only start but improve client relationships. As a long-time television and marketing writer, he has connected with storytelling from all vantage points. That familiarity with our audience and their needs helps Dylan connect with and lead our Accounts Department. When Dylan is not writing he's often reading, hiking, or watching and playing sports. As a graduate of St. Bonaventure University and Western New York native, conversations with him often end with "Go Bills!"

Mike has been paving his way in the digital marketing industry for over 10 years. His strong data-analysis skills paired with his passion for creative thinking have helped him develop into the marketer he is today. His experience with email marketing, social media, content creation, live events, and podcast production is just the tip of the iceberg. If you're not sure where to start in the digital marketing world, he would be glad to help you figure it out.

John is Senior Content Writer where he creates blogs, social media posts, and ad copy for our clients. A graduate of East Carolina University, John spends his free time writing (he’s published 30 books!), playing drums, and hiking to waterfalls.

Steph is a passionate storyteller and visual artist. She has been world-building and writing as a form of self-expression since her youth. A voracious reader and keen adventurer, Steph easily settled into a B.A. in History from UNC at Charlotte with an emphasis on ethics, human rights, and film. When she’s not developing compelling copy for clients, you might find her enjoying the outdoors, creating art, and spending time with her husband, two children, and many pets.

After graduating from the University of New Hampshire in 2006, he joined the United States Marine Corps. For the next four years, Eddie served as an infantry officer in the 2nd Light Armored Reconnaissance Battalion and completed tours in Iraq and Afghanistan. Upon leaving, Eddie earned a Master of Fine Arts in writing and published his first short story. When he’s not writing, he sits on Lake Norman while sipping espresso and listening to Dave Matthews.

Ellie brings over 10 years of experience in team management and communications, with a focus on building efficient workflows and strengthening collaboration. She helps ensure teams stay aligned and consistently deliver a high-quality client experience. She earned her undergraduate degree from the University of Wisconsin and her graduate degree from Ohio University. Outside of work, Ellie enjoys the outdoors, exploring creative outlets, and a great documentary. She’s also a fan of LaCroix, sour candy, anything salty and crunchy, and The Lord of the Rings. If you’re looking to improve team communication or streamline processes, Ellie is always open to connecting.

Maria has a bachelor's degree in Communication and Media and is passionate about marketing, social media, and bringing ideas to life. She loves exploring new ways to connect with people and express her creativity — whether through makeup, content creation, or design. Outside of work, she enjoys working out, reading, traveling, listening to music (especially Taylor Swift), and spending time with her family, friends, and her cat, Teo. For Maria, every project is an opportunity to learn, grow, and make a positive impact.

Rebeca brings 7 years of marketing and design experience, specializing in content editing and social media. With a Master’s in Marketing, she creates visuals that turn attention into leads. Outside work, she enjoys baking brownies and cookies, discovering new restaurants, and catching a good movie. Connect with her to elevate your content strategy.

Guillermo Rodriguez serves as a Project Management Assistant, assisting in developing, implementing, and tracking engaging content for campaigns across all digital channels to ensure optimal results for our clients. He lives in Bogotá, Colombia.

Alan Tellez is a Paid Ads Coordinator, specializing in the development, implementation, and optimization of digital advertising campaigns. He works with various platforms and strategies to drive engagement and maximize results. Outside of work, he has a deep appreciation for storytelling through comics, movies, and shows, and enjoys collecting action figures and collectibles.

Daniela is an extrovert communicator based in Puebla, Mexico, with a bachelor’s degree in Communication and 5 years of experience in digital marketing. Throughout her career, she's managed campaigns across different industries, working closely with clients in the US and Europe in roles such as Project Manager, Account Manager, and CSO. She believes empathy is her greatest strength—it allows her to truly connect with people and build long-lasting relationships. Outside of work, you’ll usually find her exercising, binge-watching TV shows, reading, or spending quality time with her pets, family, and friends. To her, time is the most precious thing we have, so she tries to make the most of every moment.

Marianne holds a Bachelor’s degree in Marketing and brings years of experience across diverse industries to her role as Account Manager. She thrives on building positive, collaborative connections with clients and their projects, making sure they feel truly seen and supported. Her passion lies in transforming strategy into clear, engaging experiences that help clients shine, always delivering impact with warmth and authenticity. Outside of work, she’s all about the crafty side of life; painting, ceramics, and any hands‑on project that sparks creativity. She also loves exploring new places and experiences, always seeking inspiration beyond the office.

Sofia is a relationship-driven professional with a passion for clear communication and meaningful connections. Originally from Portugal, she has lived in over eight countries and has called Mexico home for the past five years. Fluent in three languages, she brings a global perspective and a natural ability to connect with diverse communities. She holds two Bachelor’s degrees in Social Sciences and Translation, blending analytical insight with a deep understanding of language and nuance. Her career spans client management, startups, travel, and fintech, where she is known for her proactive mindset and ability to simplify complex processes. Outside of work, Sofia is passionate about helping women discover the power of meditation and breathwork. She also finds joy wandering through flower markets and experimenting with new recipes: small rituals that reflect her love for beauty and creativity in everyday life.

Carla (“Güera”) enjoys working closely with clients and teammates, bringing a calm, organized approach to fast-paced environments. She leads with empathy, values clear communication, and genuinely cares about making a positive impact on the people she works with. She’s always eager to learn, improve, and support the team however she can. Outside of work, she loves being outdoors, exploring new places, hiking, traveling, going to the beach, attending live concerts, and spending time in nature. She’s a big fan of horror, thrillers, and time-travel stories.

Andrea is passionate about learning new things and collecting random facts about the world. She’s moved around a lot since she was little so she’s always ready for a challenge and embraces change. Outside of work, her hobbies include all crafty things, trying out new recipes, going to workout classes, and reading. She currently lives in Queretaro with her husband and their two dogs.

Nicole, our Paid Ads Coordinator, manages and optimizes online ad campaigns, combining technical and creative skills. She is a marketing enthusiast who loves romantic comedies on the bookshelf or the big screen. Nicole speaks Spanish, English, and French. She's also a passionate traveler and a lover of alternative, rock, and pop music

Claudia has a bachelor's degree in Marketing and is currently studying for a master's degree in Digital Marketing. She considers herself a creative person who enjoys exploring new ways to express herself, whether through painting techniques, crochet, or learning a new language. Claudia loves spending quality time with her family and friends, discovering new places, and meeting new people. For her, every new experience is an opportunity to grow, both personally and professionally.

Fer holds a Bachelor’s degree in Communications from Universidad La Salle Bajío and a Digital Marketing Strategist certification from ITESM. Throughout her career, she's worked with brands across industries such as hospitality, lifestyle, healthcare, and e-commerce, developing high-impact content strategies. She's passionate about creating content that feels authentic, engaging, and intentional. Outside of work, she enjoys exploring new coffee spots, going to the cinema, and discovering new places for brunch.If you’re looking to elevate your content and connect more effectively with your audience, she'd be happy to work with you!

Paola is our Special Projects Manager who loves learning new things, solving problems, and bringing ideas to life. With a background in Business Administration, she explored finance and consumer insights before discovering her true calling in marketing. Outside of work, Paola enjoys creative activities like making candles and doing puzzles, as well as staying active through hiking and Pilates. Originally from Mexico, she’s currently fostering a cat she’s starting to believe might be a permanent addition to her life.