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Being unforgettable means you’re a leading expert in your practice area. It means having a memorable and authoritative brand, and that people prefer you over the competition. Being unforgettable means people don’t forget you or what you do, and that no referral or opportunity is missed. For too long marketers have neglected these principles while charging high rates and producing minimal results. We have a better way...here’s how:

Focus on People, Not Search Engines

Search engines are a crowded space, where many fail and few succeed. Despite what you’ve been told, SEO does not need to be the focus of your marketing.

Build a Premium Brand

Building a brand simply means being seen as the best at what you do. It’s your reputation! A strong brand means better conversion and better clients.

Stay Top-of-Mind

The average firm is only receiving 33% of the referrals they could be. Staying connected with your network is key to maximizing referrals.



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Our Team

Meet Your Marketing Team

We’re committed to putting your law firm in the Spotlight. In order to make you an #UnforgettableLawyer, we pride ourselves on responsive, proactive client service. Meet our rockstar team below, and click here to learn more about our story!

Marc Cerniglia

Owner of Spotlight Branding

Marc is a founding partner at Spotlight Branding. He is passionate about helping professionals understand the truths and myths about internet marketing, and educating them on how to get the most out of their marketing efforts. He is a proud graduate of UCF and earned his Master’s Degree in Business & Marketing.
Ben Sarver

Director of Client Services

Ben leads and manages our operations team. He is in charge of all elements of the client experience and provides day-to-day oversight on all of Spotlight’s products and services. Ben graduated from Davidson College and played a season of professional football in Germany before moving to Hawai’i where he worked as a travel writer for a couple of years. He now resides in Charlotte with his wife, young daughter, and infant son. Ben is a major sports fan and also enjoys traveling, history, fishing, golfing, and spending time at the beach.
John Hinson

Administrative Director & Editor

John is our office wizard. Not only does he make sure all of the content we create for our clients meets our high standards, but he also performs a lot of behind the scenes work to make sure the office runs smoothly. A graduate of East Carolina University, John spends his free time writing (he’s published 13 books!), playing drums, and playing softball in a few local rec leagues.
Emily Deering

Design Manager

Emily oversees all of our website, newsletter, and social media designs. Her job is to take client feedback and inspiration and bring their vision to life with custom designs that position them as the go-to authority in their community. Emily also executes strategic campaigns on behalf of our clients – from website projects to video, to social media, to email newsletters, and more. Emily graduated from the University of Maine with a double major in marketing and psychology. She misses Maine, but not the snow, and happily calls North Carolina her new home. She enjoys hiking, hanging out with family and friends, and exploring new areas with her rescue dog, Sadie.
Jana Eatman

Brand Strategist

Jana is most likely the first person you’ll talk to if you’re interested in working with Spotlight Branding. She guides attorneys through what we do and how we do it to determine if our services are a good fit for their law firm. She graduated from UNC Charlotte, where she pole vaulted and threw javelin for the Charlotte Track and Field team. When she’s not at work, she coaches a local club volleyball team and plays in occasional tournaments herself. Jana also enjoys mountain biking, visiting local breweries, and cooking up a mean steak (medium rare, of course).
Anna Casey

Brand Manager

Anna specializes in creating a powerful online brand identity for our clients. She is passionate about people and marketing and considers herself a life-long learner. Anna lives in Charlotte with her husband and enjoys exploring the area. Her favorite place in the world is Stellenbosch, South Africa, where she spent two summers in college doing service work and an internship.
Maggie Hinson

Brand Manager

Maggie has a passion for people and prides herself in cultivating strong relationships with her clients in order to understand their unique branding needs. She works hard to ensure that the best strategy is being implemented and that high-quality work is being delivered every step of the way! Maggie is a graduate of UNC Charlotte and enjoys traveling, meeting new people, and spending quality time with her dog, Pickles.
Josh Kight

Brand Manager

Josh believes there is nothing more important than his relationships and finding out the client's true needs. He works hard to combine the client's vision with Spotlight's strategy to create the most remarkable and effective marketing. Living in the heart of NASCAR country, Concord, Josh is a Charlotte-area native. However, he hails from Myrtle Beach which truly is his second home. Josh is married with six kids and is an avid sports fan.
Marissa Langley

Brand Manager

Marissa strives to establish long lasting relationships with her clients. She will always go above and beyond to make sure her clients are satisfied and that their online brand is truly unforgettable. Marissa grew up in Vermont where she graduated from Castleton University with a degree in Business Administration, concentrating in both marketing and management. While she misses her family up north, she is certainly enjoying the warmer weather in the south. Marissa is a former competitive gymnast and still enjoys coaching recreational classes at her local YMCA. In her spare time she loves to read, paint, get outside, and enjoy the company of friends.
Chandler West
Content Specialist
Chandler writes content for Spotlight Branding. She is a graduate of NYU, where she majored in Global Studies with a concentration in Contemporary Cultures and Creative Production. She has lived in France and Italy, and now lives in Rock Hill, SC. In her spare time, Chandler edits poetry for a literary magazine and cuddles with her three sweet rescue kitties. Chandler adores books, food, and going on as many adventures, near and far, as possible.
Nick Sellers

Content Specialist

Nick produces content for Spotlight Branding. An Alabama native, Nick graduated from UA in 2014 with a degree in journalism. He gets satisfaction from writing content that informs and inspires people. When he's not at work, Nick enjoys watching football and documentaries, eating a reasonable amount of barbecue, and exploring nature with his dogs Buster and Lil' Sebastian.