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2024 Legal Marketing Trends Report

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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”


Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."


Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors


Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!


Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!


Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!


More Referrals
Better Clients
Higher ROI

Monthly E-Newsletter

Our Open Rates are Double the Industry Average!

Email Newsletters are the most undervalued form of marketing for law and financial firms!

An Email Newsletter (or E-Newsletter) is the most efficient way to both stay in touch with people, and remind them what you do. With one click of a button, you can reach your entire network. And, if the newsletter strategy is structured properly, it will further your credibility, build your brand, and remind people what you do so that no opportunity is missed.

At Spotlight Branding, we believe that an email newsletter is as necessary for your firm as your website or even your business card. If you’re not sending one, you’re missing out on referrals!

We handle the entire process of creating, sending, and maintaining ongoing email newsletters for our clients. This includes creating a quality design that matches your website and impresses people when they receive it in their inbox.

We also help you maintain your email list in a private, secure account, and integrate it with your website so that all new contacts are added right onto your list.

DISCLAIMER: If you’re hoping to provide cookie recipes or tips for a summer vacation in your newsletter, please do not hire us! Time and time again we see lawyers and accountants sending out information that has nothing to do with how they help people. An effective e-newsletter should solidify your firm as the go-to experts in your practice area. We don’t mean to offend anyone, but if any of us at Spotlight Branding ever have a personal legal issue, we really don’t care about that one time you provided a great cookie recipe!

That said, our team will handle putting the content together each month for your newsletter, typically featuring your blog, a video, and any firm news or announcements. Upon approval, we’ll send it to your list!

Key Features:

  • Custom Design
  • Email List Management
  • Features Blog, Video, & Firm News/Updates
  • No Cookie Recipes!

Let’s get your e-newsletter started today! Contact us here or call (800) 406-7229.