Our Story

A Better Way to Market Your Law Practice

You want to build a thriving practice. Each lawyer may define it a little differently, but we believe it comes down to a desire to create the life you want for yourself and your family, while providing great legal work to as many clients as possible. Often, this means a practice that allows you to make more money, while working fewer hours!

We know they didn’t teach much about running a law firm, let alone marketing, in law school. But, one thing that is key in any successful business is reliable and consistent marketing.

The right marketing should help bring in the right kinds of clients. And, it should help you charge the appropriate rates, which in turn helps you grow your firm and your team.

Spotlight Branding was founded because we saw a need to help law firms put the right marketing in place. Truth be told, we think many law firms are investing their resources in the wrong place. Or perhaps, in the wrong order.

And, it’s not their fault…it’s not your fault. Our industry, and many so-called “experts,” have been pushing a narrative that neglects some of the most foundational components of marketing.

This is why we believe there’s a better way to market a law practice.

For too long, legal marketers have been overly focused on ads, search engines, and funnels. As a result, they have led lawyers down a path that results in wasted resources, frustration, and failure.

We believe the best marketing starts with building a strong brand – which means telling your story and positioning yourself as a credible expert. We believe in maintaining top-of-mind awareness, which drives referrals and repeat business. We believe in marketing that creates higher quality clients by educating and empowering them – not simply “selling” to them. These are tried and true marketing principles that have stood the test of time. But they have been sorely neglected.

Most importantly, we believe in the power of marketing loops, rather than funnels, that continue in perpetuity and constantly remind people of who you are and how you can help them.

The best marketing makes you unforgettable. Unforgettable because you look so good that you become the ONLY logical choice – after all, people want to work with the best. And, unforgettable because your marketing helps you stay in touch – so no opportunity or referral is missed.