Our Story

“More Clients. Better Clients.“

You want to build a thriving practice that gives you freedom and the ability to serve more of the right clients. For most attorneys, that means consistent growth, more predictability, and the ability to do meaningful legal work while building a life you’re proud of.

But law school didn’t cover marketing. Or business development. Or how to create a pipeline of clients who respect your time, pay their bills, and are a good fit for your firm.

There’s a gap between being a great lawyer and growing a profitable firm. That’s the space we work in.

A New Era for Spotlight

Marc Cerniglia and Danny Decker launched Spotlight Branding in 2012 as a content marketing agency. In 2018, they split off to focus on different marketing endeavors—though they remained close friends and collaborators.

Marc grew Spotlight Branding into a nationally trusted leader, while Danny expanded into paid ads (lead generation), advertising strategy, and strategic coaching.

After years of collaboration and shared vision, reuniting was the next logical step. In January 2025, Spotlight Branding became Spotlight Marketing + Branding. The goal was to form an agency that offered a complete marketing solution for law firms in any growth stage through Paid Advertising and Content Marketing.

A Complete Legal Marketing Solution

Your marketing should create clarity and authority while also generating growth.

Our approach is simple but powerful: We help law firms build trust, stay top-of-mind, and drive results through brand building and paid ads.

Content Marketing & Branding

• Award-winning web design that reflects your professionalism
• Branding that positions you as a go-to expert
• Educational blogs, videos, and organic social media that generate referrals and repeat business
• Email marketing that keeps you connected with your clients and network

Advertising & Lead Generation

• Facebook, Instagram, Google, and LinkedIn Ads that bring in leads
• Lead magnets that attract and convert your ideal prospects
• Landing pages and drip campaigns that nurture contacts until they’re ready to hire you

Every service is built to work together, so you have a clear, strategic plan—and a team to execute it.

Why It Matters

Great marketing makes you unforgettable, not just visually but strategically, by showing the right people why you’re the right choice.

We’re proud to serve solo attorneys, growing firms, and multi-office practices across the country. And we’d be proud to help yours, too.