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2024 Legal Marketing Trends Report

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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

Video FAQs

Video Creates Trust

Video is a game-changer when used properly in your marketing.

At Spotlight Branding, one of our core services is helping our clients create Video FAQs.

While we certainly can appreciate promotional-style videos, we believe that the most effective style is Video FAQs. You don’t need music, fancy graphics, or epic camera angles to accomplish the goal of video, which should be to create trust and make a connection with your audience.

Video FAQs do this in a way that written content cannot. Much like your blogs, your videos should focus on common situations or questions your clients have. But, with video they can see you and hear you. This creates a level of trust and comfort where the natural next step is to come in and talk to you!

Our Video FAQ service is simple. After getting to know your firm a little better, we will suggest a list of FAQ topics (which you’re welcome to modify). From there, we will schedule a local videographer to come to your office and film in the location of your choosing.

The experience is relaxing and easy. We believe in a point-and-shoot strategy which means there’s no need for cut-scenes or splicing together different angles. We want people to feel like they are in the room talking to you. So, the filming experience is as simple as answering questions you’re asked every day. That said, we will certainly bring the fancy camera, lighting, etc!

In the end, the goal is to have a robust Video FAQ library that is not only featured on your website, but that is used to enhance your other marketing efforts as well. Most of our clients regularly feature their videos in their social media and monthly e-newsletter.

Key Features:

To schedule a video shoot today, contact our team or call (800) 406-7229.