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Being unforgettable means you’re a leading expert in your practice area. It means having a memorable and authoritative brand, and that people prefer you over the competition. Being unforgettable means people don’t forget you or what you do, and that no referral or opportunity is missed. For too long marketers have neglected these principles while charging high rates and producing minimal results. We have a better way...here’s how:

Focus on People, Not Search Engines

Search engines are a crowded space, where many fail and few succeed. Despite what you’ve been told, SEO does not need to be the focus of your marketing.

Build a Premium Brand

Building a brand simply means being seen as the best at what you do. It’s your reputation! A strong brand means better conversion and better clients.

Stay Top-of-Mind

The average firm is only receiving 33% of the referrals they could be. Staying connected with your network is key to maximizing referrals.



Monthly E-Newsletter

Our Open Rates are Double the Industry Average!

Email Newsletters are the most undervalued form of marketing for law firms!

An Email Newsletter (or E-Newsletter) is the most efficient way to both stay in touch with people, and remind them what you do. With one click of a button, you can reach your entire network. And, if the newsletter strategy is structured properly, it will further your credibility, build your brand, and remind people what you do so that no opportunity is missed.

At Spotlight Branding, we believe that an email newsletter is as necessary for a law firm as your website or even your business card. If you’re not sending one, you’re missing out on referrals!

We handle the entire process of creating, sending, and maintaining ongoing email newsletters for our clients. This includes creating a quality design that matches your website and impresses people when they receive it in their inbox.

We also help you maintain your email list in a private, secure account, and integrate it with your website so that all new contacts are added right onto your list.

DISCLAIMER: If you’re hoping to provide cookie recipes or tips for a summer vacation in your newsletter, please do not hire us! Time and time again we see lawyers sending out information that has nothing to do with how they help people. An effective e-newsletter should solidify your firm as the go-to experts in your practice area. We don’t mean to offend anyone, but if any of us at Spotlight Branding ever have a personal legal issue, we really don’t care about that one time you provided a great cookie recipe!

That said, our team will handle putting the content together each month for your newsletter, typically featuring your blog, a video, and any firm news or announcements. Upon approval, we’ll send it to your list!

Key Features:

  • Custom Design
  • Email List Management
  • Features Blog, Video, & Firm News/Updates
  • No Cookie Recipes!

Let’s get your e-newsletter started today! Contact us here or call (800) 406-7229.