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2022 Legal Marketing Trends Report

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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

Blog Writing

Blogging For People, Not Robots

First and foremost, we write blog content based on what is going to be most helpful to your clients, not based on the keywords or topics we think Google robots want.

Many companies will try to convince you to do multiple blogs every month or every week.  But here’s the truth…writing a few blogs every month isn’t going to make a huge impact on SEO. But, the more blogs you have them write, the more money they make!

Blogging is about more than search results. It’s about creating content that demonstrates your expertise and shows website visitors that you can help with them in their area of need.

Blogging is also about having fresh content on your website, which gives past visitors a reason to come back, while confirming for new visitors that your firm is active and relevant.

With that in mind, at Spotlight Branding, we suggest that one blog per month is enough. When the goal of content is to connect with people, stay relevant, and further your credibility, extra blogs are unnecessary. This means more money in your pocket, and less time editing content!

Each month, we will create a blog for your website that connects with your audience. We even create the topics for you, which focus on addressing the common situations or questions your clients have. If you have any topic suggestions, we welcome those too!

Lastly, we know what you might be thinking (because we’re asked all the time)….”how can you write for my firm?” In short, we have a fantastic editorial team that researches every topic and creates accurate, quality content.

We’ve been writing for law firms and financial pros for almost a decade and have published thousands of blog articles. And, while we don’t require a monthly interview to create content like many other companies, our team will work closely with you to customize the content to your liking.

Key Features:

  • Monthly Blog Creation
  • We Create Topics
  • Interview-Based Blogging with a Dedicated Copywriter
  • Reviewed & Approved by You

Need help blogging? We would love to hear from you! Contact us today.