We love helping law firms grow! We partnered with Easterling Law, a family law firm located in Charlotte, NC, and we’ve used content marketing to help her attract clients and grow her firm consistently year over year.
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Click here to watch the interview with Lindsey:
Transcript:
We are a divorce firm. So, not just divorce, custody, prenuptuals. I am a mom, a stepmom. I love what I do. I love helping people. So, one of the most powerful things is the blog that I have Spotlight do. I never felt like it was someone else doing my marketing. I felt like it was me in it. It’s my voice. It’s me. People think it’s me.
What I get feedback from with that is clients contacting me. Hey, I read your blog. Is this really what I should be doing? Is this really what I should be avoiding? That’s really how it works. And then when I tell them, they’re like, “Oh, that’s exactly what you said.” Like, “Okay, this is great. I’m not writing these, but I don’t tell them that.
It’s really coming from my words that someone else is putting into a blog form.” And then we’re sending out newsletters. So, I think that’s a constant contact for uh the group of people that know me. So, I think that’s really great to stay top of mind. I would say it really is a team. I usually have multiple people on a call.
It feels like brainstorming. It feels like they’re really wanting to support me. If you don’t know where to turn, they’ll give you ideas. Or if you have an idea, they’re going to take it and make it better and make it actually work. Cause us lawyers think we know how to market, but we really don’t.
There’s so much more to it than I would ever understand. It’s been a really good team and not just like a individual. And I also don’t feel like a number. I don’t feel like I’m just uh somebody that they’re checking in the box. Okay, we got another lawyer. I feel like it’s people that really care. So that’s what I love. That’s what’s kept me here.
And I feel like I knew that at the beginning. I don’t know the percentages of growth, at least 10 to 20% growth year after year. To look back, I always laugh looking back with my business coach of where we were when we started. And we’re just helping so many families. It’s been really, really great to grow into what I thought was not possible.
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