A lot of attorneys think of referral marketing and digital marketing as two completely separate strategies. You’ll hear things like: “I don’t do digital marketing. I only focus on referrals.” Or: “I focus on digital marketing because I don’t want to rely on referrals.” But the truth is, digital marketing and referral marketing work well together. In fact, some of the best law firm marketing Read More

Meta Ads can be a great tool to market your law firm.. but they can also be a tremendous waste of money and effort. Today, we’re going to talk about two really effective ways your law firm can consider using Meta Ads.(Reminder… Meta is the parent company that owns Facebook and Instagram. Meta Ads include both platforms.)  Retargeting: Staying in Front of Potential Clients One of the most effective ways law Read More

We’re excited to share the results we’ve delivered for Anchor Law, Life & Legacy Planning, a Wisconsin-based estate planning firm led by attorney John Koenig. When John launched his own firm, he wanted to build a marketing system centered around education, relationship building, and consistently staying in front of prospective clients. After first learning about Spotlight several years earlier, he came back to Read More

With the rise of artificial intelligence, many attorneys are starting to ask the same question: “Can’t I just use AI to create video content for my law firm?” The short answer? Not if you want your marketing to truly connect with potential clients. In fact, video marketing is more important in 2026 than it has ever been before. But not because of AI-generated content. The most effective video Read More

We’re getting this question a lot. After all, blogging has been around for a long time. It became popular in the late 2000s and early 2010s, and because of that, some attorneys assume blogging is outdated. But the reality is, blogging still plays a very important role in law firm marketing in 2026. In fact, we are still actively seeing blog entries directly generate leads for law firms today. Blogging Is Read More

Email marketing is still one of the most effective and underutilized marketing tools available to law firms today. It’s a huge missed opportunity. Because when done correctly, email marketing is: Cost-effective Easy to implement Highly scalable Extremely valuable for relationship building Most law firms are either not using email marketing at all or are only scratching the surface of what it Read More