Why Branding Matters for Small Businesses
There is an ongoing debate about the role branding should play in a small businesses marketing plan.Proponents of direct marketing often argue that branding is a waste of time and…
We’re Challenging Business Owners To Raise The Bar On Customer Service In 2012
Marc Cerniglia, Vice President of One Marketing, a Miami marketing agency, urges business owners to differentiate themselves through exceptional customer service. Miami, FL – January 9, 2012 – Marc Cerniglia,…
How to Build a Landing Page That Works: Four Essential Elements
There are a number of internet marketing channels that can be utilized to drive traffic to your website—social media, organic search results, PPC advertising (like Google AdWords), and more. But…
Personal Branding Strategies For Social Media
Marc Cerniglia, Vice President of One Marketing, a Miami marketing firm, recently published a blog entry explaining that social media can be leveraged effectively for personal branding. Miami, FL –…
PPC Advertising: Three Mistakes to Avoid
Pay Per Click (PPC) advertising programs, such as Google AdWords, are a great source of leads for many businesses. However, for every successful campaign, there are many more that fail—in…
Social Media Marketing
Daniel J. Decker, President of One Marketing, a Miami marketing firm, explains that many social media marketing campaigns fail because of a lack of clearly defined objectives. Miami, FL –…
The Importance Of Getting The Details Right
Marc Cerniglia, Vice President of One Marketing, a Miami marketing firm, explains that building a powerful brand requires paying attention to the details. Miami, FL – December 3, 2011 –…
Tips For Producing High Quality Content
Daniel J. Decker, President of One Marketing, a Miami marketing firm, provides his readers with tips and suggestions for creating high quality blog and article content. Miami, FL – November…
