Raving Fans versus Satisfied Customers

When it comes to customer service, what is your goal?

For many business owners, the answer is “satisfied customers.” They strive to provide a quality product or service and create a pleasant enough experience to ensure that the customer walks away satisfied… and that he or she becomes a repeat customer.

But aiming just to satisfy customers is setting the bar too low.

Instead, your goal should be to create raving fans.

Raving fans are customers that aren’t just satisfied—they’re customers who can’t stop singing your praises to everyone who will listen. Raving fans will recommend you to their neighbors, their family, their friends, and anyone else they can find. And because there are few marketing tools more powerful than sincere word-of-mouth recommendations, raving fans are valuable assets.

What’s the drawback?

Creating raving fans does require an investment of additional resources on the part of a business owner. But when you consider the benefits, both short and long term, it’s an easy decision.

Below are three practical steps that you can take to create more raving fans of your business:

Ask your customers what they want. Customer surveys are a valuable tool—at the very least, make it a goal to send out a survey annually. You can do this via snail mail, email, or online (utilizing free platforms such as Survey Monkeyhttp://www.surveymonkey.com/). Ask them what they like about your business, what they’d like to see changed, and what (if anything) you could do to meet their needs even more effectively.

Never say “no”. Clients and customers will often make requests that are outside of the services you offer. Rather than turning them down, refer them to an individual or business that can meet their needs. This simple step will help you build a reputation as a business that always has a solution.

Manage expectations. Expectations play a significant role in establishing your customers’ perception of your business. Promising results in five days and not delivering until day ten is a disappointment—while promising results in 15 days and delivering in ten is exceptional. Managing the expectations you create ensures that you are always in position to impress your customers and clients.

To learn more about the systems and tools that are available to turn your customers into raving fans, contact us today!

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!