Stop Chasing Perfection! – LFMM 335

Many lawyers are perfectionists. And while that may serve you well in your legal work, it can really hold you back if you're handling your own marketing. This week's episode encourages a different perspective and challenges you to start letting things go. Read More

Considering Hiring? Now Is the Perfect Time

Right now, we’re stuck in a pretty turbulent economy. Millions of people have lost their jobs or been forced to leave them because of the coronavirus pandemic, and the whole world feels a bit upside down. Because of all that, it might feel crazy to take the leap of hiring someone new right now. But in reality, this uncertain period mid-pandemic is the perfect time to bring a new employee onboard if you have the Read More

Take the Awkwardness out of Asking for Testimonials: How to Get Positive Reviews for Your Firm

Do you ask your clients for testimonials? Maybe you don’t because you’re worried it will make you look needy. Or maybe you do, but you drag your feet through the process because it feels awkward to ask. Those positions are totally understandable, but it doesn’t have to be that way. Asking for testimonials doesn’t need to be a gut-wrenching, unsatisfying process. With the right strategy, you can solicit them Read More

A Lesson from a Car Dealership – LFMM 334

What can a trip to a car dealership teach us about running a small business? John provides that answer in this week's episode. Additionally, we talk about our new DIY Marketing Plan that we've made available. Grab your kit here. (link to www.spotlightbranding.com/diy) Read More

Overcoming Camera Shyness – LFMM 333

We all have insecurities, and it can be easy to object to a video marketing strategy if we're concerned about what people will think about our physical appearance. This week's episode looks to address those concerns and provide a new perspective on any kind of speaking you do. Read More

How to Create Blog Posts People Actually Care About

As you’ve probably discovered, the trickiest thing about writing blog posts isn’t actually writing them — it’s thinking of something to write about. Topic choice trips up a lot of our clients, and we understand why. With so much legal knowledge rattling around in your head, it can be tough to know what would appeal to the average reader. But it’s not impossible. If you’re struggling to pin down blog topics, try the Read More

Easily Multiply Your Content!

Want to add even more content to your website and marketing? Descript is a tool that allows you to convert audio to text in just a few minutes! This allows you to take your videos or podcast episodes and turn them into blogs. After all, people consume content differently. Some prefer to listen or watch, and some prefer to read. Descript can also considerably cut the time it takes for you to write a blog. Imagine Read More

Stop Taking Cases You Dread! The Secret to Hooking Your Dream Clients

We have a secret to share with you. It’s a big secret — something even lawyers who have worked decades in the business don’t know. Are you ready? Here it is: You don’t have to take cases you hate in order to keep your firm afloat.  There, we said it. Are you surprised? A lot of the solo and small law firms that Spotlight Branding help have struggled with this issue for years. It’s tempting to practice “door Read More

Email Management Tips! – LFMM 332

One of the biggest time management issues attorneys face is dealing with their emails on a daily basis. Stop wasting and mismanaging your time with email! These tips will hopefully help you out.  Read More

How to Write Compelling Legal Content in Record Time

Targeted content is the key to attracting the cases you want. It positions you as an expert and pulls in clients looking for the best in the field. Here’s the thing, though: There’s a right and a wrong way to create targeted content. Choose the right way, and your dream clients will come knocking. Choose the wrong way, and they’ll leave your website feeling bored or confused.  So, what’s the trick? In our Read More