We've talked before about how attorneys fail to keep in touch, but this week's episode really explains why. It's not enough to market just to generate leads. You need to continue marketing to your prospects during and after they make their buying decision. Check out this week's episode to see what we mean, and stick around to find out about a HUGE giveaway we're doing to celebrate our 10th birthday! Read More
The 3 Cardinal Rules of Effective Email Communication
The average businessperson reads and composes more than 120 emails every day, but there is an overwhelming amount of business emails that seem to be written with no apparent regard for the reader. A massive chunk of people’s workdays is wasted wading through irrelevant, unclear, or incomprehensible messages. To remedy this issue, it’s vital to understand the keys to effective online communication, both to stem the Read More
How to Make a Good First Impression on the Phone – LFMM 389
A poor intake system can make or break the success of your firm. This week, our Business Development Manager Jana Eatman takes over to provide some tips on how your receptionist can create a great experience for people calling your firm. Read More
5 Things to Consider When Designing Your Firm’s Workspace
Here at Spotlight Branding, we take the way our office looks seriously. We’re actually a little bit obsessed with decor and aesthetic! Maybe it sounds shallow, but we think it’s important that we create a place to work that’s as cool, sleek, and sophisticated as the websites we design. This summer, we upgraded our office and we put a lot of time and effort into the project. We thought about every little detail, from Read More
How to Generate Content Ideas – LFMM 388
This week, Spotlight Branding copywriter Eddie Dzialo fills in for John to discuss how to generate topics for your content. It's a lot easier than you might think! Read More
Standardize Task Management with CRM!
If your firm isn’t utilizing a CRM, you’re putting yourself at a disadvantage. Even more, all of these apps have a task management platform built in, which makes it easy for you to standardize the way everyone in the office organizes and completes their tasks. Of course, these practice management systems do more than organize your tasks. They can help you organize and track the leads generated by you and Read More
5 Do’s and Don’ts of Effective Task Management
Has your law firm established best practices for task management? If not, you could be falling victim to one of the most common mistakes law firm owners make: task anarchy. We see this all the time and we’ve struggled with it in our own office. In your firm, one person may be using Clio, one is using pen and paper, and another is using Google Docs. This is a recipe for disaster because it makes it impossible Read More
Don’t Let Fear of the Unknown Hold You Back! – LFMM 387
Most of the time, the only thing holding us back from making a big decision is simply not knowing what our options are. If that's where you find yourself, the best thing you can do is just take some time to explore what's out there and see where other people that have been in your shoes ended up. There are countless possibilities, you just need to seek them out! Read More
How to Reignite Your Passion for Your Career!
As entrepreneurs scale their businesses, there is a lot to focus on: hiring the right staff, creating the most effective marketing strategies, and setting up efficient operations. With so much to do, it’s easy to lose sight of your initial vision for your company. If you’re stuck in a rut, know that you’re not alone. Plenty of the most successful entrepreneurs have endured the same struggles and, with a little Read More
Branding and Your Small Business
Why is branding so important for a small business? It's an easy assumption to make a lot of times that when we think about branding, we think about larger companies like Coca-Cola, McDonald's, and even Amazon, we think that branding is just kind of a thing that you can do once you have this gigantic marketing budget where branding almost just seems like fluff marketing. But that's not really the purpose that branding Read More
