🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! You’re not writing for your lawyer buddies—you’re writing for the people who actually hire you. In this episode, John and Mike break down why your words matter more than you think, how to ditch the fluff and clever slogans, and why clients don’t care about your resume. It's time to talk about the real power behind what you say—and Read More
This Switch Will Make a Big Difference
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! Too many law firms lead with how long they've been around or how much they've won—but clients care more about what you can do for them. In this episode, John and Mike break down why shifting from features to benefits in your content can be a total game-changer. If you want messaging that connects, this switch is where it starts. 📌 Read More
Legal Marketing Is Rapidly Becoming More ComplicatedÂ
Even if you do it in-house, legal marketing is a full-time job. Some attorneys take on this massive undertaking themselves. These people weren’t just running a firm—they were expected to be a blogger, podcaster, advertiser, email copywriter, SEO strategist, and social media manager. Understandably, true solos do this because it’s a need, and there’s not enough money to engage a third-party vendor to do it for Read More
Clarity Beats Cleverness Every Time
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! Law firm ads full of clever wordplay might sound fun—but they’re often the reason you're fielding the wrong kinds of calls. In this episode, John and Mike explain why clarity is your best marketing tool. When your messaging tells people exactly what you do, you attract better clients and repel the noise. 📌 Key Read More
Repel Bad Leads With Smarter Content
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! Not every client is a good fit—and your content should make that crystal clear. In this episode, John and Mike explain how to create messaging that draws in the exact cases you want while quietly turning away the wrong ones. Whether you're done with traffic tickets or tired of divorce drama, your marketing can help filter the noise Read More
Nail the Message With Copy That Converts
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🔥 Writing copy isn’t about sounding smart—it’s about sounding right. In this episode, John and Mike dig into why so many law firms are missing the mark with bloated content that talks at people instead of connecting with them. You’ll learn why clarity crushes cleverness, how to focus your messaging on clients (not colleagues), and Read More
AI Is Moving Into YouTube
YouTube has long since moved beyond being a basic video-sharing site. YouTube began as a site for uploading homemade clips and viral videos—now it's a predictive engine that curates content through real-time translation, personalization, and AI-powered discovery. It’s become an intelligent platform that shapes how videos are found, watched, and understood. AI is at the heart of these changes, driving content Read More
Facebook Ads, Email Marketing & Everything Between – PT 2
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! In Part 2 of this strategic breakdown, Danny Decker walks you through the final steps in building a marketing system that works while you work. From retargeting pixels and ad targeting to drip campaigns and monthly newsletters, this episode is packed with systems you can use to attract and convert leads—automatically. 📌 Key Read More
Effective Legal Ads Start with the Right Budget
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 💰 Throwing money at ads without a plan won’t cut it. In this episode, Danny Decker breaks down exactly how much law firms should be spending on Facebook, Instagram, Google, and LinkedIn—and what kind of leads you can expect at each level. If you're wondering whether $750 or $2,000 is enough, this episode gives you the real Read More
Digital Ads That Attract Urgent Clients
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📞 When urgency is high, your ad strategy needs to change. In this episode, Danny Decker breaks down “Call Me Now” campaigns—ads designed to connect immediately with clients in crisis. Learn how to spot high-intent moments and build simple, pain-point-driven ads that drive instant action. 📌 Key Takeaways Why urgency changes Read More
