🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🛠️ Your marketing tools are only as good as the strategy behind them. Many law firms invest in ads, SEO, and social media but see little return—because they’re missing one crucial step. In this episode, Smike, Eddie, and Danny break down why tools alone won’t grow your firm and what you need to do first to make them work. 📌 Key Read More
The Honest Truth: Most Marketing Agencies Don’t Do Enough of This!
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📉 Most marketing agencies (and even law firm owners) make big decisions based on what “looks good” rather than real data. But without proper A/B testing, you’re leaving money on the table—every single time. In this episode, Smike, Eddie, and Danny expose the biggest flaw in law firm marketing and what you should be doing Read More
Where Law Firms Go Wrong with Digital Ads
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 💡 Many law firm owners believe that launching a digital ad campaign means instant, high-quality leads. But the reality? It takes strategy, testing, and patience to get results. In this episode, Smike, Eddie, and Danny break down the biggest misconceptions about digital ads and how law firms can actually make them work. 📌 Key Read More
Blockbuster-Level Marketing That Captivates Your Audience
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!The Hollywood Formula for Marketing That Hooks Clients 🎬 What do blockbuster movies and great marketing have in common? They both know how to hook an audience and keep them engaged! Smike and Eddie break down the storytelling techniques that make legal marketing more compelling, so you can turn prospects into clients—without losing their Read More
What True Lead Generation Is—And Why We Offer It
When I published a blog about people's anxiety about marketing, I related it to the abundance of choice. There are too many different types of marketing, and not all of them work well together. Ten years ago, creating quality content wouldn’t have paired well with keyword and search-term-laden blogs trying too hard for Google’s limited attention. I say “ten years ago” because Google now favors quality, educational Read More
One Simple Trick to Improve Your Direct Mail Marketing
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!The Direct Mail Hack That Actually Works ✉️ Think direct mail is outdated? Think again! Smike and Eddie reveal one simple trick that makes your mail impossible to ignore. Learn why a personal touch can be the game-changer your marketing needs. 📌 Key Takeaways: Why most direct mail gets ignored—and how to stand out The Read More
How to Write Blogs Your Audience Actually Wants to Read!
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!The Secret to Blogs That Keep Readers Hooked 📝 Most blogs get ignored—but yours don’t have to! Smike and Eddie break down the art of engaging blog writing, from structuring posts with short sentences and lists to making every line count. Learn the tricks that keep readers scrolling and make your content impossible to ignore. 📌 Key Read More
Social Media Practices Aren’t New–Hollywood’s Been Doing It For Years
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🎬 Hollywood has been mastering audience engagement for decades—so why reinvent the wheel? The same psychological tactics used in blockbuster movies can make your social media content more compelling and impossible to ignore. In this episode, Smike and Eddie break down how filmmakers hook viewers and how you can use those same Read More
How to Structure Social Media Content for Maximum Impact
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🚀 Unlock the secret to high-performing social media posts! Most content gets ignored because it’s not structured to grab and hold attention. In this episode, Smike and Eddie break down the psychology of curiosity, engagement, and how to craft content that keeps people watching. Whether you’re creating marketing for your law firm Read More
The Secret to Hiring Top Talent—Even on a Budget
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🎯 The Secret to Hiring Top Talent—Even on a Budget Think your small law firm can’t afford A-players? Think again! Emily LaRusch of Back Office Betties reveals how smaller firms can attract and hire top-tier talent—without breaking the bank. From fractional hiring to understanding each team member’s “genius Read More
