This article was provided by Gary Mitchell, a lawyer coach since 2005, taking a unique approach with his clients by focusing on the psychological aspect of the way they work. Having coached lawyers from coast to coast spanning numerous practice areas and at all stages in their careers, Gary continues to expand and hone his knowledge of the legal industry with every new client engagement. If you are following this Read More
Best of LFMM: Competition Creates Opportunity
Are you a little worried about all the other firms who do exactly what you do? GREAT! That means there's a world of opportunity out there for you to stand out with your marketing and carve a path for your own success while the rest of them try to compete with each other. Read More
Trends Report Finding: Law Firm Referrals – LFMM 659
Are your referral numbers as high as they could be, or are you missing out on a goldmine of potential business? We discuss how a majority of firms earn less than half their business from referrals and explore actionable methods to boost those numbers. Read More
Trends Report Findings: Law Firm SEO – LFMM 658
Is your law firm's SEO strategy actually bringing in results, or is it just another expense on the balance sheet? This episode provides you with critical insights into why almost half of the law firms can't pinpoint their Google page one rankings despite considerable SEO investments. Read More
Trends Report Finding: How Law Firms Handle Marketing – LFMM 657
Are you juggling your legal cases with marketing tasks? Feel like there aren't enough hours in the day? If so, this episode of the Law Firm Marketing Minute is for you. 55% of lawyers are marketing their own services, a trend that could be hindering their legal practice. We'll explore why investing in marketing expertise not only enhances your firm's success but also restores your focus on what really matters—your Read More
Trends Report Finding: Offshore Staffing – LFMM 656
Could your law firm's next game-changing strategy be sitting thousands of miles away? Unlock the potential of offshore staffing in our latest discussion, where we dissect the compelling findings from the 2024 Legal Marketing Trends Report. This episode is all about the untapped opportunities for law firms to leverage virtual staff from around the globe. We're not just talking about cost savings; it's about buying Read More
Marketing Madness: The Champion: Networking – LFMM 655
In the marketing world, networking is the champion. It's the foundation of your firm's marketing strategy and sets the tone for how the rest of your marketing will perform. Read More
Rethinking Email Unsubscribes: Turning Feedback into Email Marketing Success
Unsubscribes from your email list can sometimes feel like a blow to your ego, especially when you've put time and effort into crafting valuable content. However, it's essential to rethink how you perceive unsubscribes and recognize them as a natural part of email marketing rather than failures. In fact, receiving more unsubscribes can actually indicate improved email marketing performance, particularly for lawyers Read More
Marketing Madness: The Sleeper Pick: Email – LFMM 654
Email marketing isn't the new kid on the block, but it's the seasoned pro that's outscoring all the flashy newcomers. Dive into the nuts and bolts of crafting an email campaign that's not only simple but staggeringly effective, and why it's a key player in driving traffic and keeping your firm front and center in clients' minds. Read More
Marketing Madness: The Upset Pick: Video – LFMM 653
Are you betting on the right horse when it comes to legal marketing? Let's talk about the unsung hero that could revolutionize your firm's outreach: video marketing. In this Law Firm Marketing Minute, we lay down the playbook on how embracing video content can be your firm's game-changing upset pick. Read More
