Search Engine Optimization (SEO) has been touted for years as the cornerstone of digital marketing strategies. The promise is enticing: get your law firm to the first page of Google, and the leads will roll in. But the reality is more complicated. Even if SEO lands your website on page one, it doesn’t inherently deliver qualified leads. Visibility alone doesn’t equal conversions, and focusing solely on rankings might Read More
The #1 Competitive Advantage For Smaller Law Firms
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!💡 What if the key to scaling your law firm wasn’t just marketing or tech—but something deeper? Emily LaRusch, founder of Back Office Betties, reveals why culture is the ultimate competitive advantage for small law firms. From hiring the right people to building a team that actually cares, she shares Read More
How Successful Small Law Firms Afford Top Talent
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!💡 Hiring top-tier talent doesn’t have to drain your law firm’s budget! In this episode, Smike sits down with Emily LaRusch of Back Office Betties to reveal the fractional hiring strategies that allow small firms to access elite professionals—without paying full-time salaries. Discover how savvy law firm owners are saving Read More
Many Lawyers Should NOT Be CEO. Here’s Why
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!👀 Just because you own a law firm doesn’t mean you should run it! Many lawyers are brilliant litigators but struggle with leadership, management, and accountability. In this episode, Smike and Emily LaRusch of Back Office Betties break down why some law firm owners are in the wrong seat—and how to fix it before it Read More
How to Fire Yourself—And How This Helps Your Law Firm Grow
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🔥 Most law firm owners wear too many hats—but what if the secret to success is firing yourself from those roles? In this episode, Smike sits down with Emily LaRusch of Back Office Betties to discuss how accountability charts can help law firm owners stop doing everything and start scaling effectively. Learn why Read More
Marketing’s 5 Love Languages
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!❤️ On this Valentine's Day, find out about the 5 Love Languages of Marketing. How do they work for your law firm? Smike, Jana, and Sofia discuss each of them and their marketing correlations. They give valuable marketing tips your small law firm will need to grow this year. They would also LOVE it if you left Read More
Marketing’s Love Languages
At its core, marketing centers on getting qualified people in the door who need your services and understand how you resolve their problems. Much of this is done through building relationships through your marketing efforts. This applies to e-newsletters as much as meeting someone in person at an event. Regardless of the method, you must communicate in ways that reflect their needs, values, and emotions. Read More
How to Make Your Brand Unforgettable (Without Being a Stalker!)
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!👀 Marketing is all about touchpoints—but there’s a fine line between staying visible and feeling like a stalker! In this episode, Jana, Smike, and Sofia dive into the power of recurring marketing touchpoints and how to make your brand truly unforgettable (for all the right reasons). 📌 Key Takeaways: 🔥 Read More
If You Master This, Then You Master Marketing
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!💬 Marketing isn’t about ads—it’s about conversations. The most effective brands don’t just sell; they connect. In this episode, Smike, Jana, and Sofia dive into the power of one-on-one marketing and how making your audience feel heard can transform your results. 📌 Key Takeaways: 🎯 Why marketing is just a Read More
How Giving Away the Right Stuff Creates ROI
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!💡 Most lawyers fear giving away free advice, but what if it could actually fuel your firm’s growth? Free consultations, free resources, and strategic "giveaways" can be powerful marketing tools—if used the right way. In this episode, Smike, Jana, and Sofia break down how to turn what you give away into real business growth. 📌 Key Read More
