Liberated Lawyer Lifestyle (L3) Community: Why Join
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up…
5 Benefits of Having a Social Media Presence
Nearly everyone uses social media to connect: with friends, family, and even service providers. At last count, all of the major platforms combined had an average of 4.2 billion users….
5 Simple Ways to Increase Your Firm’s Visibility
You know that old saying about a tree falling in the woods? The same can apply to your firm’s website. If no one ever visits your website, does your firm…
Scam Alert! – LFMM 506
Today on Law Firm Marketing Minute we’re alerting you to a scam that’s making the rounds on websites and explaining what to do if you receive a message from this…
Repairing Your Broken Bank Account in 4 Quick Steps
Kristen David, a former trial lawyer and partner who went from working 85 hours a week and barely making ends meet, built it up to a million-dollar-plus business, then sold…
5 AI Tools You Can Use to Make Your Firm More Efficient
There’s no denying it: artificial intelligence (AI) has revolutionized the way businesses operate. Among Its many advantages are powerful tools that streamline more complicated processes and enhance overall productivity, allowing…
How to Use YouTube for Your Firm
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you’re interested in, you comment and like their posts, and you…
Don’t Wait Around on AI! – LFMM 502
AI tools—even beyond ChatGPT—are going to become more and more ingrained in our daily lives. It likely won’t replace you, but rather help you win back more time or help…
Is It Always the Client’s Fault?
This post was provided by Chris Mullins, The Phone Sales Doctor for Intake Specialists Worldwide. Contact Chris at phonesuccessdoctor@gmail.com or 603-249-5878. Chris would also love to review some of your…
AI as Your Ally: Transforming Work Processes for Greater Efficiency
In this digital age where efficiency and productivity are key, AI is revolutionizing work processes in the professional services industries. We’re aware of its amazing potential, but many of you…
4 SEO Statistics That Prove It’s Not a Viable Strategy for Small Firms
We’ve been saying it for years: SEO shouldn’t be the foundation of your firm’s marketing strategy. If you’re a smaller firm, it’s unwise to devote the majority (or all) of…
Marketing Tactics Part 1 – The 99 Rule – LFMM 498
We’re starting a BIG series on various marketing tactics. Today, we’re talking about why so many things are valued at .99 cents instead of the nearest whole number.
How To Build Relationships That Matter
A version of this article originally appeared on Forbes.com and was graciously provided by Paula Black. Paula is one of the world’s leading business and professional development coaches for lawyers,…
4 Different Elements to A/B Test in Your Marketing
ALWAYS. BE. TESTING! The best marketers are the ones that enjoy split testing their campaigns. However, it takes a different mindset because marketing revolves around failure. However, instead of thinking…
4 Incredible Blogging Stats You Should Know in 2023
Blogging is the flagship of all digital marketing, and it continues to provide benefits for businesses looking to market to their audiences. Here are a few incredible statistics that will…
Social Media Isn’t a Billboard – LFMM 494
Happy Memorial Day! The digital age of marketing brings new rules to play by (and they work in your favor!). But here’s the key — you can’t approach your marketing…
5 Content Pillars To Better Market Your Services
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up…
5 Tips for Dealing with Burnout and Depression
In spite of their dedication and tireless work ethic, lawyers are not immune to burnout and depression. Studies reveal that legal professionals experience these mental health challenges at alarming rates…
How to Measure the ROI of Your Social Media
When it comes to an effective social media strategy for small businesses, many marketing gurus will tell you that engagement is the name of the game. The more likes, comments,…
Write for Humans, Please – LFMM 490
Law firm website written for SEO bots are awful. We go through a particularly bad example on today’s episode!
Stop Making This Time-Wasting Mistake Savvy Firm Owners Avoid
This article was contributed by Emily LaRusch, Founder of Back Office Betties, a boutique receptionist and intake company exclusively serving small law firms. She has an insatiable thirst for learning…
How to Make Your Firm a Mental Health Safe Space
“Safe space” is practically a buzzword these days. We know that such spaces are environments where individuals feel comfortable, accepted, and free to express themselves without fear of judgment or…
4 Must-Have Skills to Look for When Hiring an In-House Marketer
Ready to bring your marketing in-house? Congrats! When looking for your next superstar employee, you want to make sure you find someone that possesses the right skillset that not only…
How Are You Selling Yourself? – LFMM 486
When it comes to how you’re selling your services, are you just bragging about what you’ve done in the past, or are you demonstrating HOW you’re going to help your…
How to Make the Move from Solopreneur to Successful Business Owner
Kristen David, a former trial lawyer and partner who went from working 85 hours a week and barely making ends meet, built it up to a million-dollar-plus business, then sold…
5 Tips for Talking About Mental Health in the Office
As lawyers, we understand the importance of communication. But when it comes to discussing mental health in the office, many of us aren’t sure what to say or even how…
3 Cost-Effective Ways to Market Your Firm
Very little in life is free anymore, but there are still things out there that provide a TON of return for relatively little cost. If you’ve invested in your firm’s…
Marketing Is Trial and Error – LFMM 482
We get it – you’re analytical, cautious, discerning. You want to make sure you make the right decision the first time. The problem is that marketing goes a lot faster…
Unlocking The Secrets of Knowledge Retention
This article was provided by our friends at The Million Dollar Solution, a coaching group for lawyers and finance pros helping firm owners tackle their marketing, talent management, work-life balance,…
Does Your Firm Have a Mental Health Crisis?
Mental health issues are a common challenge in the legal profession. Research has shown that not only are attorneys prone to depression, insomnia, and stress-related illnesses, but the frequency can…
How to Use TikTok for Your Firm
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you’re interested in, you comment and like their posts, and you…
You Need to Adapt – LFMM 478
The world is changing faster than ever, and if you choose to remain stuck in your ways, you risk losing your business. We explain why on today’s episode.
How to Assess the ROI of a Law Firm Marketing Campaign
Dan Brian is Digital Marketing Director for Riddle & Brantley, a mid-size personal injury law firm in North Carolina. In his spare time, he runs Marketing for Justice, a membership…
Understanding the Benefits of Malpractice Insurance
Malpractice insurance is a crucial component of risk management for lawyers. Whether you’ve been practicing for years or are fresh out of law school, the potential for mistakes or oversights…
3 Simple Tips to Improve Your Lead Quality
You’re generating leads, but many of them don’t seem to be the most qualified. Maybe you’re referring out more business than you’re accepting. Or worse, maybe you’re taking on more…
How to Beat the Rat Race – LFMM 474
You’re spending the majority of your marketing budget on Google, and for what? To get constantly price-shopped? There’s more business waiting (that’s also more cost-effective), and we discuss on today’s…
How To Add a Marketing Professional Worth $250,000 to Your Team… for $2050 Per Month
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up…
Virtual vs. Traditional Offices: A Guide to Making the Right Choice for Your Law Firm
In recent years, the traditional brick-and-mortar office model has faced competition from virtual offices. Law and financial firms are no exception to this trend, with many opting for virtual in…
What to Do with Bad Prospects
No matter how hard you try, some leads you generate won’t be qualified. Maybe they’re looking for a specific kind of help you don’t offer. Maybe you’re out of their…
Big Changes Coming to LFMM – LFMM 470
This week, we have TWO BIG announcements about the future of LFMM – both of which are good, in our opinion! Find out what they are on this week’s episode.
Growing Your Firm? Do the Math!
This article was provided by Gary Mitchell, a lawyer coach since 2005, taking a unique approach with his clients by focusing on the psychological aspect of the way they work….
5 Legal Tech Myths Busted
As technology continues to advance at a rapid pace, the legal industry has definitely been feeling the effects. Tech offers innovative solutions to age-old problems like accuracy, efficiency, and security,…
3 Simple Ways to Help Your Marketing Team
Congrats! Your firm has grown to the point where you’ve decided to hire a part- or full-time marketing person. We’ve talked before about how executing an effective marketing strategy usually…
Don’t Fear Free – LFMM 469
A common concern we hear from law firm owners is about giving away too much for free and that it might cause potential clients to just handle things on their…
When to Let Go of Control
This article was provided by our friends at Abby Connect, a virtual receptionist provider serving legal and financial firms using the power of the human connection. Learn more by visiting…
TikTok’s Controversies: What Does the Future Hold for the World’s Most Popular App?
TikTok, the popular short-form video-sharing app, has been at the center of a growing controversy in recent months. The app, which allows users to create and share videos, has faced…
How to Use Instagram for Your Firm
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you’re interested in, you comment and like their posts, and you…
Branding Is Dumb – LFMM 468
You ever wonder what a giant corporation like T-Mobile or Coca-Cola stands to gain by just plastering their logo in all sorts of places? This is what most people think…
4 Strategic Steps to Build a Profitable Small Business
Kristen David, a former trial lawyer and partner who went from working 85 hours a week and barely making ends meet, built it up to a million-dollar-plus business, then sold…
That Website Speed Test Is a Pile of Lies
Stop us if you’ve heard this before: You received an email saying your website speed is awful and that Google is actively penalizing your website because of it. The person…
