The Content Loop™

After doing some quick napkin math, I figured I had had around 700 phone conversations with attorneys. Though each one was professional in tone, we discussed surfing, hockey, jiu-jitsu, music,…

Before you read anything else, please visit our company website, schedule a consultation, meet with one of our employees, and choose us for your content marketing. Did you do it?…

Your previous clients are your best salespeople. Because you have established trust with them and have proven your ability to deliver an appropriate resolution, they are in the best position…

Communication is a tool that bridges the gap between confusion and clarity. Despite its importance, it’s one of the first things that gets cut out when people are short on…

We’ll seek advice from established professionals as we continue our conversation about mental health in the legal industry. If you have seen a documentary called Stutz, you will have a…

Am I a mental health professional? No. Did I study psychology or a related field in college? Also, no. However, there are two reasons why I am taking the time…

There are almost five billion people on social media, and, on average, people use 6.7 platforms daily. (https://backlinko.com/social-media-users) Many attorneys who use social media in their personal lives also use…

There were (at least) two key statistics in our 2024 Legal Marketing Trends Report that warrant us discussing how a law firm can market itself effectively in less time. The…

Advertising and marketing have changed significantly in the last 60 years. The most obvious one is technological advancement. In the 1960s, marketers relied on print media, radio, and television. These…

There is a divide in the advertising/marketing community between two methods: Brand Marketing & Direct Marketing. The former is the Volkswagen commercial during the Super Bowl, the Pepsi logo on…

Word-of-mouth marketing is a timeless and powerful tool for influencing decisions and driving sales. In the past, this involved one person telling another or pointing them toward a product or…

In our final discussion on the stages of awareness, we will veer slightly off course. We will briefly discuss what the most aware stage looks like, as described by Eugene…

We’re reaching the point in your prospective client’s journey where they recognize the product and understand what it offers but are still hesitant to book a consultation. (Although Breakthrough Advertising…

Once a person or potential client realizes they have a problem, they naturally seek solutions. As we have discussed previously, these are the types of people who will move to…

As a law firm—or any other business for that matter—you’re swarmed by a hoard of different marketing tactics. While there is room for what is new or trendy, the best…

Some products and services solve problems you don’t know you have. Think about the person who thinks they don’t need an estate plan—and don’t take the time to learn about…

In 1966, a mail-order copywriter published a book called Breakthrough Advertising. It is the foundation for everything I have come to believe and embody as a marketing professional. However, you…

Our CEO, Marc Cerniglia, once talked with Gary Vee about the difference between hunting and farming. Hunting is to lead generation as farming is to lead nurturing. Many successful attorneys…

This is a conversation about content and why firms and businesses build their marketing strategies around it. One of the greatest misconceptions about content marketing is that it is a…

In our previous blog, we spoke about the core beliefs that shape our approach to marketing for law firms. While we respect SEO’s role in a larger marketing plan, it…

The Anti-SEO Report is still displayed on our free resources page, and we will stand by what it says. However, the title alone doesn’t paint the whole picture because we…

Balancing time-tested strategies with the latest trends and buzzwords is challenging. When you hear a phrase like “agile marketing” and are unaware of what it is, you get the sense…

This article was provided by Gary Mitchell, a lawyer coach since 2005, taking a unique approach with his clients by focusing on the psychological aspect of the way they work….

Unsubscribes from your email list can sometimes feel like a blow to your ego, especially when you’ve put time and effort into crafting valuable content. However, it’s essential to rethink…

Crafting an effective email newsletter can be a powerful tool for lawyers to connect with their audience and drive engagement. However, one crucial aspect that is often overlooked is the…

Public speaking is a crucial skill for lawyers even outside the courtroom, whether they’re delivering a presentation at a workshop, hosting a webinar, or producing video content. However, many lawyers…

Law firms often rely on the same tired call to action (CTA) – asking people to call their firm. They plaster their phone numbers on every social media post, assuming…

One of the biggest concerns we hear from law firms is how they can better stand out from their competitors. The good news is that this isn’t a difficult task…

When it comes to client acquisition, many lawyers believe that the only ways they get clients is from Google or word of mouth (or sometimes social media). However, there’s a…

Client Background: Bryant Taylor Law in Plantation, Florida, tasked us with revamping their marketing strategy to attract better clients and increase referrals. Before working with us, the firm was struggling…

Your law firm’s website is a valuable marketing tool. It’s your digital business card, your digital office space, and the first impression your firm makes on the vast majority of…

First things first — you actually don’t need engagement on social media to have a successful presence. Yes, we know that practically every marketing guru out there swears by likes,…