The 5 Stages of Awareness for Legal Marketing – Ep 664
Your law firm may be marketing, but do you realize who are you even marketing to? No, we don’t mean your target audience. We mean one level deeper that you…
Stages Of Awareness: Solution Aware (Part 3)
Once a person or potential client realizes they have a problem, they naturally seek solutions. As we have discussed previously, these are the types of people who will move to…
What Makes Your Law Firm Different? – Ep 663
There are most likely about 50 other law firms in your area (depending on the setting, of course) that do what you do. How can you differentiate your firm from…
Being There For Those In Need – Ep 662
Okay so someone knows that they have an issue that needs solving. How can you be the one to help them along their journey without actually talking to them?On this…
Stages Of Awareness: Problem Aware (Part 2)
As a law firm—or any other business for that matter—you’re swarmed by a hoard of different marketing tactics. While there is room for what is new or trendy, the best…
The Potential Clients Who Don’t Know They Need You – Ep 661
How can your law firm help someone who doesn’t even know that they need your help? Or help at all!On this episode, Eddie & SMike talk about those potential clients…
Does Your Audience Even Know Who You Are? – Ep 660
Hopefully, by now, you know who your target audience is. However, have you considered if your audience even knows your firm? How well do they know your firm?Eddie & SMike…
Stages Of Awareness: The Unaware (Part 1)
Some products and services solve problems you don’t know you have. Think about the person who thinks they don’t need an estate plan—and don’t take the time to learn about…
A BIG Change is Coming to LFMM
We want to thank John for the multiple years of providing awesome content via the Law Firm Marketing Minute! His shoes are going to be tough to fill, but we hope…
You Don’t Need Bigger Traps; You Need A Bigger Market: Part I
In 1966, a mail-order copywriter published a book called Breakthrough Advertising. It is the foundation for everything I have come to believe and embody as a marketing professional. However, you…
Farming, The Grateful Dead, & Law Firm Marketing
Our CEO, Marc Cerniglia, once talked with Gary Vee about the difference between hunting and farming. Hunting is to lead generation as farming is to lead nurturing. Many successful attorneys…
Best of LFMM: The Legal Mind as a Business Innovator
Discover how to transform from a skilled lawyer to a savvy law firm owner with Spotlight Branding’s Founder and Owner, Marc Cerniglia. Could it be that the key to a…
Push vs. Pull Marketing (Embrace the Latter)
This is a conversation about content and why firms and businesses build their marketing strategies around it. One of the greatest misconceptions about content marketing is that it is a…
Best of LFMM: Balancing the Scales of Mental Health and Career in Law
Battling weathering storms in Charlotte, I’ve come to understand the unpredictability life throws at us. As we reach episode 400, I’m back to share the journey, offering not just marketing…
Spotlight Branding Does SEO (But We’re Not An SEO Company) – Part 2
In our previous blog, we spoke about the core beliefs that shape our approach to marketing for law firms. While we respect SEO’s role in a larger marketing plan, it…
Best of LFMM: Decoding the Essentials of Law Firm Storytelling
Lawyers often aren’t great at extolling their own virtues. Today we’re talking about why leaning on someone else to be your biggest cheerleader can bring big value to your marketing….
Spotlight Branding Does SEO (But We’re Not An SEO Company) – Part 1
The Anti-SEO Report is still displayed on our free resources page, and we will stand by what it says. However, the title alone doesn’t paint the whole picture because we…
Best of LFMM: Why Buying Fake Followers is a BIG No-No!
Ever been tempted by the siren call of instant social media popularity? Today, the Law Firm Marketing Minute is shaking things up with an invaluable lesson from our very own…
Buzzword Breakdown: Agile Marketing
Balancing time-tested strategies with the latest trends and buzzwords is challenging. When you hear a phrase like “agile marketing” and are unaware of what it is, you get the sense…
Law Firm Leadership Part Three: Onboarding
This article was provided by Gary Mitchell, a lawyer coach since 2005, taking a unique approach with his clients by focusing on the psychological aspect of the way they work….
Trends Report Finding: Offshore Staffing – LFMM 656
Could your law firm’s next game-changing strategy be sitting thousands of miles away? Unlock the potential of offshore staffing in our latest discussion, where we dissect the compelling findings from…
Rethinking Email Unsubscribes: Turning Feedback into Email Marketing Success
Unsubscribes from your email list can sometimes feel like a blow to your ego, especially when you’ve put time and effort into crafting valuable content. However, it’s essential to rethink…
Supercharge Your Email Newsletters with This Simple Trick
Crafting an effective email newsletter can be a powerful tool for lawyers to connect with their audience and drive engagement. However, one crucial aspect that is often overlooked is the…
Marketing Madness: The Overrated Team: SEO – LFMM 652
Could SEO be the most overhyped player in the marketing game? We’re questioning the dominance of search engine optimization in the legal sector and revealing why SEO might not be…
Mastering Public Speaking: Practical Tips for Lawyers
Public speaking is a crucial skill for lawyers even outside the courtroom, whether they’re delivering a presentation at a workshop, hosting a webinar, or producing video content. However, many lawyers…
Revamping Your Legal Marketing: Creative Call-to-Action Tips
Law firms often rely on the same tired call to action (CTA) – asking people to call their firm. They plaster their phone numbers on every social media post, assuming…
Trends Report Finding: Why Law Firms Lose Business – LFMM 648
On this episode of the Law Firm Marketing Minute, we explain why 44% of law firms might be losing business simply because people don’t realize they can help. This is…
4 Ways to Stand Out from the Competition
One of the biggest concerns we hear from law firms is how they can better stand out from their competitors. The good news is that this isn’t a difficult task…
Beating and Preventing Burnout: Strategies for Lawyers
Burnout is a significant concern in the legal world and is characterized by emotional exhaustion, depersonalization, and reduced personal accomplishment. To mitigate burnout and maintain well-being, lawyers can adopt various…
Marketing Audit: The “How” of the Sustainable Marketing System – LFMM 645
This week, lawyer coach Dominika Fasolo is taking over the Law Firm Marketing Minute with a four-part series on building a sustainable marketing system. In today’s episode, she explains how…
“I Don’t Have Time.” – The What and Why of the Sustainable Marketing System – LFMM 644
This week, lawyer coach Dominika Fasolo is taking over the Law Firm Marketing Minute with a four-part series on building a sustainable marketing system. In this episode, she goes over…
The Hidden Source That Brings in the Best Clients
When it comes to client acquisition, many lawyers believe that the only ways they get clients is from Google or word of mouth (or sometimes social media). However, there’s a…
Case Study: How Spotlight Branding Helped a Firm Realize a 480% Increase in Referrals
Client Background: Bryant Taylor Law in Plantation, Florida, tasked us with revamping their marketing strategy to attract better clients and increase referrals. Before working with us, the firm was struggling…
People Can Find You Outside of Google – LFMM 640
Can people find you on Google and social media? Sure. But these aren’t the only places your clients come from. We explain on today’s episode.
5 Lead Magnets That Can Improve Your Website’s Conversion Rate
Your law firm’s website is a valuable marketing tool. It’s your digital business card, your digital office space, and the first impression your firm makes on the vast majority of…
Want More Engagement on Social Media? Here’s How to Do It!
First things first — you actually don’t need engagement on social media to have a successful presence. Yes, we know that practically every marketing guru out there swears by likes,…
Best of LFMM – How to Generate Content Ideas
We’re getting settled in our brand new office in Charlotte this week, so here’s a Best Of episode! Today, Spotlight Branding copywriter Eddie Dzialo discusses how to generate topics for…
3 Reasons to Outsource Your Blog Writing TODAY!
You know your firm needs a blog. (You do know that, right?) Whether you’re playing the SEO game or you’re trying to show off your expertise and remind people of…
How to Create a Month of Social Media Content in 30 Minutes (Or Less)
You know you need to be on social media, but the thought of coming up with new content every day feels incredibly daunting. However, it truly does not have to…
How AI Can Assist Your Law Firm Today
Artificial Intelligence (AI) is revolutionizing the legal industry by offering practical solutions to enhance efficiency, accuracy, and productivity. Law firms can leverage AI technology across various aspects of their operations,…
Choosing a Specialized Marketing Vendor vs. a One-Stop Shop: What’s the Difference?
We know that you understand the importance of effective marketing strategies to attract and retain the right clients, and when it comes to vendors you partner with, you have a…
Starting an SEO Series – LFMM 632
Forget the overhyped promises and discover how your content marketing can naturally boost your SEO, without the smoke and mirrors. This episode peels back the layers on what SEO really…
AI Hallucination Explained
At Spotlight Branding, we’re all about embracing the exciting world of artificial intelligence. Over the last year, we’ve dug in and learned as much as we can about all of…
How to Level Up Your Firm’s Client Experience
As unfortunate as it may be, consumers have very low expectations for the client experience at a law firm. The good news for you is that there are just a…
SEO Is Not the Holy Grail – LFMM 628
This week we’re sharing some highlights from a recent workshop we conducted where we dispelled some common myths and misconceptions about law firm marketing. On today’s episode, we explain why…
3 Reasons Why SEO Doesn’t Matter for Your Firm
No, this isn’t a clickbait article. SEO really doesn’t actually matter for your law firm. When we say it doesn’t matter, we mean that it isn’t a requirement and it…
How to Integrate AI into Your Law Firm
Last week, we talked about how to adopt AI into your law firm. Admittedly, that article was more around the mindset and changing how you and your firm viewed it….
Marketing Is Many Different Things – LFMM 624
Marketing isn’t exactly an all-encompassing term for everything. In fact, there are very different, specific types of marketing you should be doing in order to be successful. We explain what…
Beyond Vanity Metrics: Redefining Social Media Success for Law Firms
When it comes to social media for law firms, you actually are the exception! The traditional metrics of likes, comments, and shares may not always tell the full story or…
How to Adopt AI in 2024
Last year was all about learning what AI was capable of in your firm. If you did that, then you should make this year all about taking the first steps…
