When Brett Trembly founded Trembly Law Firm, his business and corporate law practice, he recognized the importance of investing in his “online real estate.” Brett has always been committed to excellence. He believes in having a robust digital presence to support offline business development efforts.
Brett emphasizes that having a well-structured “house” is crucial for long-term success. Law firms can easily get lost in the competitive legal market without a proper website, branding, and online image. Most law firm websites resemble dull online business cards, failing to resonate with potential clients. Brett knew a polished digital presence combined with strategic offline efforts would attract his ideal clientele.
Why Branding Must Be the First Step
Brett often uses a powerful analogy: “If your conference room had mismatched chairs and holes in the wall, would you have an open house?” The obvious answer is no. Yet, many law firms invest heavily in PPC and SEO strategies, neglecting their foundational digital presence with unreliable marketing agencies. Online marketing efforts can yield little to no results without a strong foundation. A poorly designed or outdated website may deter potential clients.
“We found our ideal marketing partner in Spotlight Branding. Their responsiveness and incredible customer support give us the capability to make changes and adapt to the changing marketplace.”
– Brett Trembly, Founding Partner, Trembly Law Firm
Brett’s initial marketing investment focused on building a solid foundation. He prioritized a professional, mobile-responsive website, a polished logo, and messaging that addressed his ideal clients’ concerns and questions.
His Critical Online “Real Estate” Success Factors
Brett’s analogy extends to how you would “decorate” your online office space to appeal to your ideal client. Every detail of Trembly Law Firm’s website was meticulously designed to attract and engage the desired clientele. The website balances professional accolades, frequently asked questions, videos, and consistently updated content to establish credibility in the firm’s chosen practice areas. Features like live chat, clear calls to action, and multiple contact options create a robust combination of conversion opportunities.
Here are ten critical online real estate must-haves from the Trembly Law Firm website:
- Clear statement of services on the home page
- Videos of frequently asked questions presented by various team members
- Multiple calls to action on every website page: phone, email, form, and live chat
- Pointed content pages to tackle prospect objections, e.g., “Why work with us?”
- Active and timely blog content written for ideal client readers
- Clear descriptions and dedicated pages for each area of law
- Visible updates and a clear explanation of availability
- Links to all live and actively updated social media channels
- Social media content that is consistent with the website
- Dedicated pages for each practicing attorney
Ways of Standing Out in a Saturated Marketplace
Miami, Florida, is one of the most competitive and expensive locations for lawyers to market their services. Many so-called “marketing experts” bombard law firms with promises to drive traffic and expand their presence online through paid ad campaigns and SEO link-building strategies.
Brett saw through these outlandish promises and understood that building a reputable presence in his market required focus, dedication, and a responsive, skilled partner. He chose Spotlight Branding as that partner, collaborating closely with their team to brainstorm content ideas and adapt his messaging as the firm expanded its team and service offerings.
Why Marketing Shouldn’t Be Viewed as a Hands-Off Experience
Brett Trembly sets a high standard for offline business development efforts. He is an active member of local bar associations, professional groups, chambers of commerce, and private legal communities, and his calendar is filled with proactive networking activities.
Brett and his associates actively market their law practice. They identify opportunities to expand the firm’s online presence through video and social media. Regular meetings with Spotlight Branding allow them to execute campaigns quickly—sometimes in days or hours, whereas other agencies might take weeks.
“Spotlight Branding’s responsiveness when we want to launch a new campaign gives us the ability to shift our marketing efforts on a dime. Other agencies cannot deliver at the speed our business needs to be successful.” -Brett Trembly
Critical Decisions During Pain Points
When the pandemic hit in the spring of 2020, many law firms faced the question of whether to contract or maintain spending. Firms that relied heavily on paid ad campaigns struggled. Those who invested in building a solid online foundation, like Trembly Law Firm, weathered the storm better. The value of producing a large volume of quality content paid dividends during tough times. Brett’s firm could leverage cost-effective marketing activities such as email marketing and social media to manage expenses effectively.
Trembly Law’s Success Can Be Yours
No matter the size of your law firm, don’t be misled by the claims made by marketing agencies—success results from experience and hard work. Brett Trembly and his team at Trembly Law Firm dedicate time, energy, and effort to their relationship with Spotlight Branding. Spotlight Branding provides the responsiveness and proactive support needed to turn marketing ideas into client-generating campaigns faster than competitors.
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