Client Case Study: IP Works Law

June 1, 2026
Spotlight Marketing & Branding

We’re excited to share the results we’ve delivered for IP Works Law, a Pennsylvania-based intellectual property law firm that helps growing businesses protect their brands, products, and innovations. Catherine Cavella has worked with Spotlight for many years, and throughout that time, our team has helped her maintain a consistent marketing presence while focusing on serving clients and growing her practice. One of the results she points to is the increase in leads that regularly follows the publication of her monthly blog content, helping keep her firm visible to prospective clients who are actively seeking intellectual property guidance.

Since then, our work together has helped strengthen Catherine’s online visibility, increase brand awareness, and consistently position IP Works Law in front of the types of businesses she wants to serve. Rather than trying to manage marketing on her own, she has a system in place that keeps her firm top of mind while giving her the peace of mind that her marketing is being handled consistently. If you’d like to have a conversation about creating results like this for your firm, use this link to schedule a free strategy session with our team.

You can watch the full interview with Catherine Cavella below:

Transcript:
IP Works Law is the name of the firm, and we do intellectual property law in Pennsylvania. Our ideal clients are small companies that are launching new products and building new brands. We fill a sweet spot by acting as an internal IP department for those companies, providing structure, efficiency, and guidance along the way.

I’ve been with Spotlight for many, many years now, and they’ve been really instrumental in helping me grow my firm. The biggest return on investment I’ve gotten is my time, peace of mind, and knowing that the marketing is getting done consistently. I definitely see an increase in leads coming in after the monthly blog.

Spotlight has a way of doing things that makes sense for law firms, and I think their expertise with law firms really shines through.

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