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Being unforgettable means you’re a leading expert in your practice area. It means having a memorable and authoritative brand, and that people prefer you over the competition. Being unforgettable means people don’t forget you or what you do, and that no referral or opportunity is missed. For too long marketers have neglected these principles while charging high rates and producing minimal results. We have a better way...here’s how:

Focus on People, Not Search Engines

Search engines are a crowded space, where many fail and few succeed. Despite what you’ve been told, SEO does not need to be the focus of your marketing.

Build a Premium Brand

Building a brand simply means being seen as the best at what you do. It’s your reputation! A strong brand means better conversion and better clients.

Stay Top-of-Mind

The average firm is only receiving 33% of the referrals they could be. Staying connected with your network is key to maximizing referrals.




Proven Results from Nearly a Decade in the Industry

A lot of companies promise results, but they don’t tell you exactly what you can expect outside of “more website visits” or “more leads.” At Spotlight Branding, our services are designed to help you in the following ways:

More Referrals: Most lawyers know that referrals are important, but you are likely missing out on more than you realize. Our primary aim will be to keep you connected with your network and maximize your referrals. Additionally, the better connected you stay with people, the more opportunities that will come your way for strategic partnerships, speaking engagements, and more!
Better Clients: Do you want more clients, or better clients? Better clients allow you to do more of the legal work you enjoy most, while affording you the opportunity to raise your rates.
Increased ROI: Our services are designed to increase the results you receive from all marketing initiatives, both online and off. From networking in person to a pay-per-click campaign through another company, your marketing activities will perform better due to the foundation we put in place for you.
Expert Reputation: People want to work with the best, and someone they can trust. By showcasing your firm as a thought leader in your community, you can stand out from other lawyers and become the go-to law firm in your practice area.

Don’t take our word for it! Here’s feedback from our clients on the success they’ve had working with us:

“I have recently worked with Spotlight Branding on creating a revised website for my firm. They were very easy to work with and very knowledgeable about the entire process. I have very little experience with Social Media, and it is a pleasure to work with a company that can quickly get me up to speed in this important marketing arena.”

George HoughProActive Legal Care Law OfficePalm City, FL

“I hired Spotlight Branding to recreate my website, which I had built myself. Spotlight Branding actively sought my input, listened to my suggestions, and created a website that I absolutely love. I would recommend them to anyone who is looking to redesign their website.”

Bob Boeshaar Law Offices of Robert V. BoeshaarSeattle, WA

“As the owner of a growing law firm, it is impossible to spend the amount of time necessary to keep up my firm’s web presence – Spotlight handles it flawlessly! Prospective clients and referral resources frequently tell me they see me all over social media, love my blog and newsletter, and finally, my website. I have seen my newsletters forwarded to individuals and companies that I would never have reached before I hired Spotlight. 

I hardly lift a finger to manage my web presence. The work that Spotlight does behind the scenes is always on-point, timely, and the highest quality. This is the first marketing firm I have worked with that took the time to ensure that my branding is unique to my firm, not a carbon copy of others. They are constantly finding new and innovative services to offer and respond quickly to questions.”

Amy HoffmanAPH Law, PLLCPuyallup, WA

“I would call myself a website connoisseur. I review lists like, ‘Top Ten Lawyer Websites of the Year.’ I had a cutting edge design in mind, and Spotlight Branding made it happen, but also made sure that I didn’t go too far into the future by including proven strategies. I am also very pleased with the quality of the writing that they have originated. Finally, I am very picky, and they handled all of my requests quickly and graciously. I highly recommend them if you would like to take your marketing to the next level.”

Jane MuirJ. Muir and AssociatesMiami, FL

“Spotlight Branding helped me create a blog that was awarded the 4th best in the country for my practice area.

I have worked with other legal marketing firms in the past, but Spotlight outshines them all. They get everything done on time! The staff is responsive to all of my requests, usually addressing the need the same day. Every month when my e-newsletter goes out I get immediate responses. I wholeheartedly endorse and recommend Spotlight Branding.”

Barry WaxLaw Offices of Barry M. WaxMiami, FL

“I have worked with a number of other online marketing firms over the last few years and Spotlight Branding has been the most comprehensive, responsive, and reasonable to work with, they just ‘get it.’

Since using Spotlight Branding my leads have increased, but more importantly it takes less time to convert the leads. Potential clients are ready to hire so much earlier in the process because I think they already trust us and that has been the biggest improvement since starting to work with Spotlight Branding.”

Lewis LanderholmLanderholm LawPortland, OR

“Spotlight Branding designed our web site and now provides our ongoing  web marketing. The Spotlight Branding team is excellent.

The quality of their blog articles, newsletters and posts are excellent. They are timely and on top of their work. I am very appreciative of their ability to improve our web presence as an expert in our field.”

Ray GarciaLaw Offices of Ray Garcia, P.A.Miami, FL