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2022 Legal Marketing Trends Report

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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

Results

Proven Results from Nearly a Decade in the Industry

A lot of companies promise results, but they don’t tell you exactly what you can expect outside of “more website visits” or “more leads.” At Spotlight Branding, our services are designed to help you in the following ways:

Word-of-mouth referrals are the best kinds of clients and the backbone of any strong business. Our services are aimed at keeping you connected with your entire network (leads, clients, colleagues, etc) so that no referral or opportunity is ever missed.
Better clients may mean higher value cases or the ability to raise your rates. It may simply mean more of the kinds of cases or clients you prefer. Either way, your marketing and content go a long way towards attracting the clients you want to work with.
All of your marketing works better with the right content strategy at the foundation because it closes the holes in your marketing, producing more value out of your time networking, or money spent on advertising, and less wasted resources overall.

Don’t take our word for it! Here’s feedback from our clients on the success they’ve had working with us:

“I have had a great experience with Spotlight Branding. I work with John and his team and they always follow up with excellent responses.”

Thomas InkelaarInkelaar LawOmaha, NE

“Spotlight Branding has been terrific. They know their stuff and do great work. We have been with Spotlight for a few years now and get real value from our working with them.”

Gregory McCollumGreg McCollum Complete Legal Defense TeamMyrtle Beach, SC

“Top notch company to keep you in front of your clients. Spotlight Branding has been with us from day one and have remained in constant contact with us to ensure our name stays in the forefront. Any request we make has been answered immediately. John Hinson has been the captain of our marketing and does an outstanding job. Worth every penny!”

John TottenJohn M. Totten, P.C. Attorney at LawAthens, AL

“Our law firm has been using Spotlight Branding for all of our internet marketing for nearly two years. The team is professional, efficient, competent and pleasant to work with. We are pleased with the new website they built for us, as well as the content of our social media posts, monthly newsletters and videos. We have received overwhelmingly positive feedback from our clients and colleagues. For these reasons, we highly recommend Spotlight Branding.”

Brielle MarkWeisberg Kainen Mark, Attorneys at LawMiami, FL

“Spotlight Branding took my idea and made it into a wonderful brand. The development process was quick and easy for me and didn’t add stress to my already busy schedule. The site looks fantastic!”

Jaime TophamTopham Family LawGrantsville, UT

“I have been extremely pleased with Spotlight Branding. My website is beautiful and I LOVE it! Big applause for the content writer – he was true to my writing style, yet managed to convey the message in a professional, kind, and caring manner. If you are looking for someone to create a website for your law firm, you absolutely owe it to yourself to call the good people at Spotlight Branding. You will be extremely pleased with the result.”

Kayleene WriterLaw Offices of Kayleene H. Writer, PLCIrvine, CA

“I have recently worked with Spotlight Branding on creating a revised website for my firm. They were very easy to work with and very knowledgeable about the entire process. I have very little experience with Social Media, and it is a pleasure to work with a company that can quickly get me up to speed in this important marketing arena.”

George HoughProActive Legal Care Law OfficePalm City, FL

“I hired Spotlight Branding to recreate my website, which I had built myself. Spotlight Branding actively sought my input, listened to my suggestions, and created a website that I absolutely love. I would recommend them to anyone who is looking to redesign their website.”

Bob Boeshaar Law Offices of Robert V. BoeshaarSeattle, WA

“As the owner of a growing law firm, it is impossible to spend the amount of time necessary to keep up my firm’s web presence – Spotlight handles it flawlessly! Prospective clients and referral resources frequently tell me they see me all over social media, love my blog and newsletter, and finally, my website. I have seen my newsletters forwarded to individuals and companies that I would never have reached before I hired Spotlight. 

I hardly lift a finger to manage my web presence. The work that Spotlight does behind the scenes is always on-point, timely, and the highest quality. This is the first marketing firm I have worked with that took the time to ensure that my branding is unique to my firm, not a carbon copy of others. They are constantly finding new and innovative services to offer and respond quickly to questions.”

Amy HoffmanAPH Law, PLLCPuyallup, WA

“I would call myself a website connoisseur. I review lists like, ‘Top Ten Lawyer Websites of the Year.’ I had a cutting edge design in mind, and Spotlight Branding made it happen, but also made sure that I didn’t go too far into the future by including proven strategies. I am also very pleased with the quality of the writing that they have originated. Finally, I am very picky, and they handled all of my requests quickly and graciously. I highly recommend them if you would like to take your marketing to the next level.”

Jane MuirJ. Muir and AssociatesMiami, FL

“Spotlight Branding helped me create a blog that was awarded the 4th best in the country for my practice area.

I have worked with other legal marketing firms in the past, but Spotlight outshines them all. They get everything done on time! The staff is responsive to all of my requests, usually addressing the need the same day. Every month when my e-newsletter goes out I get immediate responses. I wholeheartedly endorse and recommend Spotlight Branding.”

Barry WaxLaw Offices of Barry M. WaxMiami, FL

“I have worked with a number of other online marketing firms over the last few years and Spotlight Branding has been the most comprehensive, responsive, and reasonable to work with, they just ‘get it.’

Since using Spotlight Branding my leads have increased, but more importantly it takes less time to convert the leads. Potential clients are ready to hire so much earlier in the process because I think they already trust us and that has been the biggest improvement since starting to work with Spotlight Branding.”

Lewis LanderholmLanderholm LawPortland, OR

“Spotlight Branding designed our web site and now provides our ongoing  web marketing. The Spotlight Branding team is excellent.

The quality of their blog articles, newsletters and posts are excellent. They are timely and on top of their work. I am very appreciative of their ability to improve our web presence as an expert in our field.”

Ray GarciaLaw Offices of Ray Garcia, P.A.Miami, FL