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2024 Legal Marketing Trends Report

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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”


Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."


Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors


Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!


Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!


Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!


More Referrals
Better Clients
Higher ROI


Proven Results from Nearly a Decade in the Industry

A lot of companies promise results, but they don’t tell you exactly what you can expect outside of “more website visits” or “more leads.” At Spotlight Branding, our services are designed to help you in the following ways:

Word-of-mouth referrals are the best kinds of clients and the backbone of any strong business. Our services are aimed at keeping you connected with your entire network (leads, clients, colleagues, etc) so that no referral or opportunity is ever missed.
Better clients may mean higher value cases or the ability to raise your rates. It may simply mean more of the kinds of cases or clients you prefer. Either way, your marketing and content go a long way towards attracting the clients you want to work with.
All of your marketing works better with the right content strategy at the foundation because it closes the holes in your marketing, producing more value out of your time networking, or money spent on advertising, and less wasted resources overall.

Don’t take our word for it! Here’s feedback from our clients on the success they’ve had working with us:

“Spotlight Branding has far exceeded our expectations. As a small firm, developing our business is key. We spent a lot of time researching branding and marketing companies and finally settled on Spotlight after speaking with several current Spotlight clients who sang their praises. Despite hearing all the positive reviews, we were still skeptical. It seems rare these days to find a company that fully follows through on everything they say they will and within the timeframe they promise. Our one on one communications with Anna Casey, our personal representative, could not be better. She is so attentive and prompt and invested in the success of our law firm. The product is better than we could have hoped for and the immediate increase in business is undeniable. The feedback from our peers in the legal community has been fantastic too! Our firm cannot recommend Spotlight highly enough. We are truly grateful to be working with them.”

Joanna McCrackenPiper McCracken, PLLCNashville, TN

“Spotlight Branding has given me a beautiful new website and newsletter that I absolutely love. The customer service is great. They are responsive and communicative. I recommend Spotlight Branding to any firm who is looking to take their firm to the next level.”

Alejandra AguileraThe Aguilera Law Center, P.A.Miami, FL

“When I started with Spotlight Branding, I was a year into having my own practice.  After utilizing Spotlight’s help to create a professional website and conduct email and social media marketing, I have seen dramatic growth in revenues.  In four short years I have gone from a truly solo shop to a three attorney, eight total staff person law firm, and have increased revenues by at least 30% year on year ever since.” 

Brett TremblyThe Trembly Law FirmMiami, FL

“Since hiring Spotlight Branding, I have seen significant measurable results. My referrals have steadily increased month by month.  Having a consistent presence on social media and a well-designed monthly newsletter has helped keep me top of mind with my referral sources and former clients. Consequently, my revenues have increased by an average of 5% per month every month so far this year.”

Chris ClarkThe Law Office of Chris Clark, PLLCCharlotte, NC

“My firm has been using Spotlight Branding for over 2 years and our firm’s gross income has more than doubled since before we started our marketing program. I truly believe that the email newsletter, social media posts, blog posts, videos, and website updates are a big reason for our success. I know I look to the Internet whenever I need a service, so I know my clients are looking for us there as well. Spotlight has assisted in making sure that our Internet presence puts our best foot forward and creates an impression that allows us to bring in new clients.”

Vanessa VasquezVasquez de Lara Law GroupMiami, FL

“The number of attorney referrals we receive on a daily basis has doubled since we retained Spotlight Branding.”

Eric ToscanoTenant Law GroupSan Francisco, CA

“My exposure has increased exponentially since engaging the services of Spotlight Branding. The traffic I receive to my firm and on social media has doubled over the past 5 months! They are the best choice for making the right clients focus on your business!”

Christina McKinnonLaw Office of Christina A. McKinnonMiami, FL

“Excellent service and always on time! I can directly attribute a substantial percentage of our business growth to John, Marc and the team at Spotlight!”

Ethan DunnMaxwell Dunn PLCSouthfield, MI

“I have had a great experience with Spotlight Branding. I work with John and his team and they always follow up with excellent responses.”

Thomas InkelaarInkelaar LawOmaha, NE

“Spotlight Branding has been terrific. They know their stuff and do great work. We have been with Spotlight for a few years now and get real value from our working with them.”

Gregory McCollumGreg McCollum Complete Legal Defense TeamMyrtle Beach, SC

“Top notch company to keep you in front of your clients. Spotlight Branding has been with us from day one and have remained in constant contact with us to ensure our name stays in the forefront. Any request we make has been answered immediately. John Hinson has been the captain of our marketing and does an outstanding job. Worth every penny!”

John TottenJohn M. Totten, P.C. Attorney at LawAthens, AL

“Our law firm has been using Spotlight Branding for all of our internet marketing for nearly two years. The team is professional, efficient, competent and pleasant to work with. We are pleased with the new website they built for us, as well as the content of our social media posts, monthly newsletters and videos. We have received overwhelmingly positive feedback from our clients and colleagues. For these reasons, we highly recommend Spotlight Branding.”

Brielle MarkWeisberg Kainen Mark, Attorneys at LawMiami, FL

“Spotlight Branding took my idea and made it into a wonderful brand. The development process was quick and easy for me and didn’t add stress to my already busy schedule. The site looks fantastic!”

Jaime TophamTopham Family LawGrantsville, UT

“I have been extremely pleased with Spotlight Branding. My website is beautiful and I LOVE it! Big applause for the content writer – he was true to my writing style, yet managed to convey the message in a professional, kind, and caring manner. If you are looking for someone to create a website for your law firm, you absolutely owe it to yourself to call the good people at Spotlight Branding. You will be extremely pleased with the result.”

Kayleene WriterLaw Offices of Kayleene H. Writer, PLCIrvine, CA

“I have recently worked with Spotlight Branding on creating a revised website for my firm. They were very easy to work with and very knowledgeable about the entire process. I have very little experience with Social Media, and it is a pleasure to work with a company that can quickly get me up to speed in this important marketing arena.”

George HoughProActive Legal Care Law OfficePalm City, FL

“I hired Spotlight Branding to recreate my website, which I had built myself. Spotlight Branding actively sought my input, listened to my suggestions, and created a website that I absolutely love. I would recommend them to anyone who is looking to redesign their website.”

Bob Boeshaar Law Offices of Robert V. BoeshaarSeattle, WA

“As the owner of a growing law firm, it is impossible to spend the amount of time necessary to keep up my firm’s web presence – Spotlight handles it flawlessly! Prospective clients and referral resources frequently tell me they see me all over social media, love my blog and newsletter, and finally, my website. I have seen my newsletters forwarded to individuals and companies that I would never have reached before I hired Spotlight. 

I hardly lift a finger to manage my web presence. The work that Spotlight does behind the scenes is always on-point, timely, and the highest quality. This is the first marketing firm I have worked with that took the time to ensure that my branding is unique to my firm, not a carbon copy of others. They are constantly finding new and innovative services to offer and respond quickly to questions.”

Amy HoffmanAPH Law, PLLCPuyallup, WA

“I would call myself a website connoisseur. I review lists like, ‘Top Ten Lawyer Websites of the Year.’ I had a cutting edge design in mind, and Spotlight Branding made it happen, but also made sure that I didn’t go too far into the future by including proven strategies. I am also very pleased with the quality of the writing that they have originated. Finally, I am very picky, and they handled all of my requests quickly and graciously. I highly recommend them if you would like to take your marketing to the next level.”

Jane MuirJ. Muir and AssociatesMiami, FL

“Spotlight Branding helped me create a blog that was awarded the 4th best in the country for my practice area.

I have worked with other legal marketing firms in the past, but Spotlight outshines them all. They get everything done on time! The staff is responsive to all of my requests, usually addressing the need the same day. Every month when my e-newsletter goes out I get immediate responses. I wholeheartedly endorse and recommend Spotlight Branding.”

Barry WaxLaw Offices of Barry M. WaxMiami, FL

“I have worked with a number of other online marketing firms over the last few years and Spotlight Branding has been the most comprehensive, responsive, and reasonable to work with, they just ‘get it.’

Since using Spotlight Branding my leads have increased, but more importantly it takes less time to convert the leads. Potential clients are ready to hire so much earlier in the process because I think they already trust us and that has been the biggest improvement since starting to work with Spotlight Branding.”

Lewis LanderholmLanderholm LawPortland, OR

“Spotlight Branding designed our web site and now provides our ongoing  web marketing. The Spotlight Branding team is excellent.

The quality of their blog articles, newsletters and posts are excellent. They are timely and on top of their work. I am very appreciative of their ability to improve our web presence as an expert in our field.”

Ray GarciaLaw Offices of Ray Garcia, P.A.Miami, FL